Company Info

Paul Greenberg Co-founder and Director, DealsDirect.com.au Location: Australia Industry: e-commerce Member since 2004

Established in 2004 by Mr.Paul Greenberg and his partner, DealsDirect.com.au is an online department store selling direct to customers in Australia. The company's mission is to offer exciting new products, unbeatable prices and exceptional value to its customers. By 2008 DealsDirect had become one of the fastest growing online shopping destinations in Australia. It currently runs a head office and a warehouse in Sydney with 75 full-time employees.

Paul explains the concept behind DealsDirect: "Australia is a large country with vast regions where people do not easily have access to retail shops so online shopping is a real convenience for many Australians. We sell a wide range of products and pay a lot of attention to user experience and service. We are very much like a Target, Big W or Kmart in the virtual world, but our prices are even better."

When DealsDirect was first launched, it had only four product lines. To provide a wide product range with guaranteed low prices it built up a dedicated team of buyers who hunt for quality products. The company says it can offer the best prices because of its diversified sourcing strategy which includes using online marketplaces, attending select trade shows and having a sourcing office in China. Today, the online shopping site offers 29 shopping categories, stocks more than 4,000 products, and sells at 30-80% less than recommended retail prices.

"DealsDirect's sourcing department uses Alibaba.com on a daily basis," adds Paul. "Through Alibaba.com we meet reliable sellers with innovative ideas who help us provide exceptional value to our customers. Our category managers find new suppliers on Alibaba.com and refer them to our Shanghai office to follow up. This enables us to do business globally while still being a local company. My mantra is: Be Global, Act Local."

DealsDirect has grown to become Australia's biggest online shopping destination with more than 1,000,000 customers since its inception. It was ranked for three consecutive years as the No. 1 most visited Australian online 'Department Store' in the Shopping and Classifieds category by Hitwise in 2007. The company generated a turnover of USD$31.5 million in 2007 and has plans to extend its amazing deals to customers worldwide soon.