Company Info

Sanjay Ranawat CEO, Krish Exports Location: India Industry: Home suppliers Membership: TrustPass member since 2006

Krish Exports is an Indian manufacturer and exporter of different types of stainless steel utensils and kitchenware. In 2003, the company turned to the Internet in an effort to expand its global customer base and established paid storefronts on three trade websites. At the same time, it also registered as a free member on Alibaba.com.

After a few months of using Alibaba.com the company was impressed with the results. Its free membership with Alibaba proved more effective and generated more inquiries than the other channels put together. In a short amount of time, Alibaba.com helped the company connect with two serious buyers and increase its turnover by US$1,000,000.

Krish Exports later decided to upgrade to an International TrustPass membership for a premium online storefront. It started to receive even more inquiries and soon generated an additional US$3,000,000 in revenue, including US$30,000 from a sale of 10,000 cocktail shakers to a buyer in Brazil that found him on Alibaba.com.

"I believe Alibaba.com is the number one B2B portal," said Sanjay Ranawat, CEO of Krish Exports. "It is more reliable than any other trade website, magazine, newsletter or promotion company, and is more effective in targeting the right customers than trade shows."

Krish Exports also benefits from other features on Alibaba.com, such as TradeManager, Alibaba's instant messenger tool, which helps it communicate easily and smoothly with buyers around the world. Alibaba.com's Trade Alerts help Krish Exports keep abreast of new requirements from buyers as well as new competitors and their products.

"With Alibaba I don't have to worry about expensive marketing strategies because it already includes everything. As an export company, I find it the perfect tool to serve all my marketing needs," added Mr. Ranawat.