Company Info

In just over one year's time, Niraj Choksi and his brother have built their business from one gold workshop to an established jewelry brand with seven factories. Their company, DVN Traders, is based in Mumbai, selling different kinds of jewelry that range from genuine diamond studded gold rings to 925 sterling silver necklaces. The company has been in operation since 1975, but it was only in 2006 that it ventured into the export market and boomed – the key to this was e-commerce.

"My brother and I began our business with one small workshop, creating our products with our own hands," said Niraj Choksi. "We used to focus on the domestic Indian market and managed to gradually expand our business and workforce. However, after years of development, we felt a need to bring our business to a new level by embarking on online B2B trade."

The Choksi brothers discovered Alibaba.com in November 2006 through a search engine, and began using it as a free member to find overseas buyers, new suppliers, as well as wholesalers from other parts of India. After trying the service for just one month and a half, Niraj Choksi decided to upgrade to a TrustPass membership in December 2006.

"Alibaba helped us grow our business from one factory to seven factories! It is a great hub of real-time trade information which has put us in touch with buyers from around the world," remarked Niraj Choksi. "Among the many user-friendly features on Alibaba.com, I like Trade Manager best because it allows us to meet buyers face-to-face with just a click of a mouse. It is one of the features that distinguish Alibaba.com from other online marketplaces."

As a result of using Alibaba.com, DVN Traders has expanded its customer network to cover the USA, Europe and Australia. Alibaba.com helps the company secure 40 to 50 customer enquiries per month and generates close to 50% of its sales. Thanks to the company's own flexibility to cater to clients' specific requirements coupled with the support of Alibaba.com, DVN Traders has transformed itself into a modern jewelry brand with seven factories and a per capita production capacity of 360,000 pieces of jewelry per annum. Most importantly, it has gained a fine reputation among its clients worldwide.