You and your colleagues are cordially invited to our upcoming conference in Bologna, Italy co-organized with API (The Association of Small and Medium Enterprises).Join us for an opportunity to learn how to better identify the challenges and risks of online business and how to utilize Alibaba services. At the end of the seminar you are invited to join our cocktail.
The number of places is limited, so register now.

• Online marketing: tools available to measure return on investment of web marketing
• Opportunities and challenges of e-business on the online b2b marketplaces: the Alibaba.com case
• E-commerce for small entreprise: a case study

• Mario Lupi, Vice-President, IAB Italian (Internet Advertising Bureau) - President, Ad Maiora Spa: "Il marketing in rete: confronto tra i comportamenti delle imprese italiane e di quelle europee; strumenti per misurare il ritorno degli investimenti di web marketing"
• Abir Oreibi
  Director, International Business Development and Marketing, Alibaba.com: "Opportunità e sfide dell'e-business sulle piattaforme internet B2B: l'esempio di Alibaba.com"
• Giuseppe Covino
  President, Mollusco & Balena Srl
  /"E-commerce per una piccola impresa: il caso Carnival Super Store"

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