As part of this partnership, the Bologna e-business seminar was designed to discuss e-business opportunities, e-marketing strategies, Alibaba marketplace and sourcing tools. Invited speakers included, Mr. Giancarlo Inglese, API President; Mr. Mauro Lupi, President of Ad Maiora Spa and Vice President of Internet Advertising Bureau; Mrs Abir Oreibi, Director, International Business Development and Marketing of Alibaba.com; Mr. Giuseppe Covino, President of Mollusco & Balena Srl.
While Mr. Lupi introduced online marketing strategies and the tools available to measure the return on investment, Mr. Covino shared his own experience of e-commerce with a case study.
Abir Oreibi from Alibaba.com, gave a presentation about the opportunities and challenges for SME´s to use online marketplaces to conduct business. Her speech focused on:
The delegates enjoyed a lively and informative seminar and participated actively in raising their questions and concerns; product quality control issues, members trust, Trustpass and Gold Suppliers catalogues, etc.
“I would like to thank you for this conference. It has been an interesting opportunity to meet new persons and to listen about their web projects. I hope that I will make a good use of Alibaba in the future, integrating new products on my website. I also would like to congratulate with Abir for her presentation and I look forward to participating to new events like this in the future.”
Mr. Emanuele Palau, Lavanet.it, Milan
“I am an Alibaba member since few months and I already closed some deals with some Alibaba members. I found the seminar very interesting and informative.”
Mr. Fabrizio Geloso, Deal solutions, Milan
The event ended with a ceremony awards, in which a gift was offered to Alibaba “earliest member” in the audience and welcome gifts were handed to API newly registered members on Alibaba.com.
“I really appreciated the Alibaba.com presentation and I was glad to receive the award for the longest Alibaba member. I also enjoyed the cocktail after the conference, which gave me the opportunity to meet and discuss with the Alibaba team.”
Mr. Claudio Ancillotti, Webconsulting Strategic Marketing Partner, Padua (member since 2004)
Following the ceremony, guests were invited to share their experience and meet with the Alibaba team at a cocktail.
In the event closing ceremony, Abir Oreibi from Alibaba.com handed a present to Mr. Ancillotti who has been a member since 2004.
Mr Ancillotti Webconsulting Strategic Marketing Partner, Padua, got the “Earliest member award”.
Welcome gift to our newly registered API members; Mr. Delle Viole, La Lumaca Srl. and Mr. Vastola, Aercel Spa.
From left to right: Mr. Cobianchi Federico (MEC Spa), Mr. Giuseppe Covino (Mollusco & Balena Srl), Mrs. Morena Fiorentini (API Bologna), Mrs. Abir Oreibi (Alibaba.com), Mr. Mauro Lupi ( IAB Italia – Ad Maiora Spa), Mr. Giancarlo Inglese (President of API Bologna), Mr. Gabriele De Togni (API Bologna).
Read about our past "Open Sesame" events in Milan, Shanghai, Las Vegas and Hangzhou.
API (Association of Small and Medium Sized Industries of Bologna, Italy).
API Bologna has a membership of more than 1,500 small and medium-sized companies. Since 1945 the API member companies know that together, through their Association, they are strong and are able to obtain greater advantages than if they were alone. Our members operate in all fields of production: mechanics, textiles, clothing, hosiery, footwear, hides and leather, chemicals, rubber, plastic materials, graphics, paper industries, construction industries, glass, wood and furniture, foodstuffs, catering, environment, advanced tertiary services, radio and television.