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SUPER GENERAL Company, an affiliate within the Al Batha Group, was established in 1987. Al Batha Group is one of the largest Conglomerates in UAE having more than 28 diversified autonomous companies.

Products: Air-conditioner (Window A.C, Split A.C, Portable A.C), Refrigerator, Freezer Washing Machine, Cooking Range, Color T. V all types, Water dispenser, Small kitchen appliances and Dishwasher.

Our dedicated team of engineers and technocrats ensure quality and reliability. Each Product has to pass our stringent test conditions and hence exceeds far beyond the international standards of technical excellence. Our technical team ensures support to their distributors and dealers. We prides in its endeavor to provide the best quality product and back it up with the excellent service.

We have already a well established network of distributors and which is ever expanding. We welcome new dealers with warmth and consider them an honorable member of our business team. They are welcome to join us, and reap dividend of fast growing business opportunities. Super General apart from servicing the local market also exports to the Middle East, Europe, Asia, Africa and South America through Distributors.

We have earned the confidence and trust of a large numbers of esteemed customers in more than 45 countries. 

Our mission is to go beyond the expectations both in product quality and service.