GREY AWAY is a revolutionary treatment which brings the grey hair its natural original colour. The treatment is simple, fast and
What if you could get the natural colour of your hair back?
GREY AWAY is a revolutionary treatment which brings the grey hair its natural original colour. The treatment is simple, fast and highly efficent.
The daily use lasts between 14 and 28 days on dry hair and will naturally and gradually pigment the hair. Then after 28 days only a simple use once to twice a week is necessary to avoid the regrowth of grey hair.
Why does hair turn grey?
Actually hair doesn't turn grey but white! It is an optical illusion related to the mixture of colored hair and white hair. Thus, hair seems more and more grey as the percentage of white hair increases.
The phenomenon of bleaching hair is canities. Hair grows white when it is no more pigmented and when specific cells called melanocytes are no longer able to transmit the melanin to keratinocytes.
Grey Away and the "hair memory"
A few years ago, our laboratory developed a formula that gradually re-pigments hair: the GREY AWAYlotion. Its main active is extracted from roots of a Japanese plant called Wasabia Japonica. The other components are there to stabilize the plan extract and give GREY AWAY its cosmetic qualities.
The active ingredient appears in soluble form in the product and enters during the application in the dry hair shaft. Within minutes, a deposit and a reaction of oxidation-reduction occurs between the Wasabia Japonica and hair keratin. It then becomes insoluble and gives a dark color. Once precipitated in this form it is stable and remains fixed. The coloring is controllable according to the number of applications, and so according to the amount of active agent fixed. There is no real explanation to this phenomenon but regeneration of the hair colour can actually be seen. We call this "hair memory".
The results of clinical trials demonstrate in vivo:
- A loss of grey hair by 46% after 14 days of treatment.
- A loss of grey hair by 83% after 28 days of treatment.
- A customer satisfaction rate close to 100%.
Clinical tests in vitro showed a progressive recoloring of hair tested.
GREY AWAY is absolutely safe for the health; it may be used by everybody and it is designed for all hair types.
In the first strike phase, you apply the solution with the spray every morning on dry hair, without special precautions. This application is best early morning because of the positive action of sunlight on the effectiveness of the active ingredient. This daily treatment lasts between 14 and 28 days, until your hair has regained its natural color.
In a maintenance treatment, apply GREY AWAY once or twice a week to maintain color and avoid the white coming back.
GREY AWAY does not contain any lead acetate nor paraben.