The first time I watched the commercial by Pond’s, my eyes were pulled to watch as my mind quickly registered the words “miracle” while watching a husband suddenly pay special attention to his girlfriend or wife who were apparently using this age-miracle product. Then I heard the warning bells…. Ringggging in my head. Halt!
How can a woman’s beauty be confirmed just by a man’s sudden attention to her? If the man did not notice her before she used Pond’s then the one that needs a miracle is not the woman’s face but the man’s heart. How can that be used to market a product that could sell by any other marketing strategy? The ads, commercials, even the website screams… if you want to be noticed by a man – use Pond’s age miracle. If you dont want your boyfriend or your husband to cheat on you – use Pond’s age miracle. If you want to receive flowers everyday – use Pond’s age miracle product.
There is already widespread concern about how media packages the meaning of beauty. Its rare that you will find any glossy magazine feature anyone not-remotely similar looking to the likes of Paris Hilton, Lindsay Lohan, Kate Moss, Gisele Bundchen. And that is how most anorexics are driven to starvation… the thought that being reed thin is the only thing that can be considered beautiful… how most resort to collagen injections for angelina-jolie lips even if it made them look like a fish… or excessive botox that reduces them to expressionless mannequins.
This is the reason why a lot of just ordinary everyday people (that makes up 90% of the world population) have a difficult time seeing beauty beyond the flawless skin, the fat-free dried out look, the mestiza concept.
And I ask you… what is the problem with this picture?