Maintaining healthy, attractive hair is a priority for people in all cultures worldwide. As nowadays image is one of the driving factors in society, hair has to look perfect in any situation and promote the image and the personality of the people. For any hair type from strongly curled to completely straight, for any hair quality from very thin to very thick and, for any hair style, hair care treatments have to give the answers to the different needs. Style, length and color changes are influenced by fashion trends which are themselves changing quicker and quicker everyday. The hair care products have to adapt to these changes with immediate effect. On the other hand, hair is constantly suffering different "attacks. Sun, water and wind are some of the factors which cause hair to lose some of its vitality and luster. Mechanical stress, pollution, and chlorinated water are among other damaging factors.
Coca-Cola Amatil reaffirms its forecast

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