Does not contain Hydrogen peroxide so no harmful bleaching agent, Only hair Color with a nice fragrance, Build-inHair Conditioner, Does not contain Ammonia- so no embarrassing smellor irritation, Does not require pre-shampoo before use - Convenient easy to useeven on oily hair, Longer lasting Remains for 25-30 days or more, Fragrant,Does not leave you hair reddish/discolored if discontinued, Non- Staining, Easyto use, Economical, Leaves your hair Glossy, Beautiful and full of bounce, 100%Japanese raw material used. no harm to hair nature After color, luster of hairgets natural, beautiful and fadeless