Parachute coconut oil

Parachute is premium edible grade coconut oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of purity. In fact over a time it has become the gold standard for purity. From a loosely available commodity to a path-breaking brand, Parachute pioneered the switch from coconut oil sold in tins to plastic. Parachute is also available
in pouch packs, to service the rural sectors, increasing penetration. While the positioning of
Parachute has always been on purity, the communication has evolved over time to appeal to different consumer sets. Over a time the brand has sought to remain relevant and differentiated from competition through a slew of initiatives in packaging ( introduction of the new sleeker Parachute pack) & communication like the"weight-test" (proving that pure Coconut oil is heavier than impure oil).
Parachute has thus ensured thatit enjoys tremendous equity and trust with every passing generation.
The brand has a huge loyalty, not only in the urban sections of India but also in the rural sector.