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Flip Top Cap for Parachute bottles to enhance the safety and protect the purity of oil.
Parachute is premium edible grade coconut oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of purity. In fact over a time it has become the gold standard for purity. From a loosely available commodity to a path-breaking brand, Parachute pioneered the switch from coconut oil sold in tins to plastic. Parachute is also available
in pouch packs, to service the rural sectors, increasing penetration. While the positioning of
Parachute has always been on purity, the communication has evolved over time to appeal to different consumer sets. Over a time the brand has sought to remain relevant and differentiated from competition through a slew of initiatives in packaging ( introduction of the new sleeker Parachute pack) & communication like the"weight-test" (proving that pure Coconut oil is heavier than impure oil).
Parachute has thus ensured thatit enjoys tremendous equity and trust with every passing generation.
The brand has a huge loyalty, not only in the urban sections of India but also in the rural sector.
Marico headed from India is a transnational FMCG group focussed in the beauty and wellness space.
Outside of India Marico has manufacturing operations and offices in: UAE, South Africa, Egypt, USA and Bangladesh.
Please visit marico. com for more details.
||Product/Service (We Sell):
||Hair Oils, Hair gel, Hair Creams, Hair Serum, Hair Conditioners
||Product/Service (We Buy):
||Parachute, Hair Code, Fiancee, Mediker, Silk & Shine, Nihar
||Number of Employees:
||Above 1000 People
Trade & Market
|| North America
||Total Annual Sales Volume:
||Above US$100 Million
||11% - 20%
||Number of R&D Staff:
||21 - 30 People
||Number of QC Staff:
||31 - 40 People
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