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WEBSITE TRAFFIC IS USELESS IF NO ONE BUYS!

Do you have a pretty website that doesn't make any money?

Don't be embarrassed if you do. It's a common mistake many businesses do all the time. I know because I'm hired as a freelance Sales Copywriter to fix the words in the website and make it sell.

By the way, a Copywriter is a professional who writes sales messages like ads, adverts, websites (not technical), emails, sales letters, scripts for radio and TV commercials, and more!

The biggest secret in the Internet is that *Website Traffic* and *Website Hits* are an almost worthless measurement.

You buy and pay for a website because you want it to make you money and bring in new business, right? And if it's not working hard enough you're losing money...

Example, let's say you want to bring in more business by advertising in a newspaper. And you choose *The Wall Street Journal* because it has the most readers around the world. You buy one full page.

If no one calls or buys did you waste your money? Did you lose money? Yes and yes! That's exactly what happens to your website if no one calls your or buys.

How Do You Fix That Problem?

You work on the *copy*. The words in that ad. You rewrite and improve on the sales message in the ad so it can work hard and pull in potential business and buyers! That's what you would do.

You would not run the ad in the London Times and New York Times and The Economist and Forbes Magazine because then you'd have more *Hits* on your advert. That's dumb.

And you would not buy more full page ads in *The Wall Street Journal* so that you have more *traffic* on our ad. That's even more dumb!

You must fix and correct the words in your ad. Not the colors. Not the pictures or images. You start with the words.

It's the words that sell. It doesn't matter what language you speak. Words sell!

What Can You Do Now?

You can try to rewrite your website (or other *copy* emails, sales letters, scripts, etc). But if you're not a trained professional then you will do more harm. And you're probably too busy running your  company.

The option most Fast Companies choose is hire a freelance, temporary, on-contract Sales Copywriter. Someone who has the training and experience to write sales copy that produces results and saves your company time and money from guessing and making expensive rookie mistakes.

Contact me today and ask for my "Copywriting for Fast Companies Kit" It will give you more information on my services and how it can help your company.

There's no obligation and it's free. Go ahead, contact me know while you're sitting at your computer...