Gold Suppliers' Stories
Talking with Golden Morning.
Member: Mr. XuCompany: Jiangsu Golden Morning Knitting Co., Ltd.
Country: China
Products: cotton, polyester-cotton, terylene knitting fabric and knitted clothes.
To most domestic enterprises the overseas market is very attractive due to its competitiveness and the possibility of high profits and. During 2000, YinJinHua, the General Manager of Golden Morning Knitting Co., Ltd, was preparing his company to export it's products.
Question one: How do interior trade enterprises export?
G.M YinJinHua: Before 2000, as an interior trade enterprise, we conducted foreign business via foreign trade companies. As this reduced our profit, I soon realized that we must do this ourselves and as we had little foreign trade experience, I decided to invest in customer research and communications.
We began by listening to customer's needs at exhibitions, and then began looking into
E-commerce as intuition told me that it would be the direction many future clients working from home would take. In May 2002, I invested in Alibaba and began to trade online.
Question two: Why do you choose Alibaba and why did you renew your contract for the next four years?
G.M YinJinHua: With Alibaba, companies can place themselves in front of Global buyers directly and have their show room constantly open. Additionally, Alibaba makes communication with foreign buyers efficient, convenient, swift and inexpensive. We choose Alibaba because it is the best B2B platform in the country.
Question three: What is the result of your online efforts?
Office Director Steven Xu: We are currently receiving inquiries via Alibaba for between 80 and 100 items every week. Alibaba is responsible for one third of our turnover.
| Project\time | 2004 | 2005 |
|---|---|---|
| Change in annual turnover | 180,000,000 | 250,000,000 |
| New turnover as a result of e-commerce | 50,000,000 | 80,000,000 |
| Change in enterprise scope | 4,500 ton fabric 2,000,000 piece garment |
10,000 ton fabric 5,000,000 piece garment |
| Staff engaged in e-commerce | 8 | 22 |
| Number of employees | 600 | 1,200 |
As a result, we have further strengthened our efforts regarding Alibaba through dedicated staff working on related projects.
Question four: what changes have occurred as a result of your online trading efforts?
Office Director Steven Xu: The initial changes have been the establishment of customer recourses and advertising of our achievements. At the same time, we promote our international trade operation ability through contact with global buyers from different cultures and nationalities, and are deeply influenced by the promotion of service consciousness. The purchase demands of global customers have brought us inline with international standards in terms of service consciousness, and this has played a key role in setting up the enterprise's service group.
Question five: What experience and skills are required to cooperate with foreign buyers?
Office Director Steven Xu: The key in setting up a good impression on the first contact with international buyers a swift and high quality reply to their inquiry. We always let potential customers know our status even if we cannot reply to their initial inquiry immediately.
Office Director Steven Xu
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