Alibaba.com Digitization Sprint
for US Manufacturers

The Digitization Sprint for US Manufacturers is a four-week program designed to teach small and medium-sized manufacturing businesses (fewer than 500 employees) the ins and outs of online marketing, selling, and sourcing to accelerate their digital transformation and ensure long-term success.

This program is offered at no cost to qualified manufacturers who apply.

Let's go digital

Master the basics of ecommerce

Discover how you can tap into the US $23.9 trillion global B2B ecommerce opportunity using ecommerce best practices to source and sell online.

Strengthen your online presence

Optimize your social media, Search Engine Optimization (SEO), and digital marketing strategies to boost your visibility and drive high-quality traffic to your online store.

Build relationships with suppliers and buyers

Develop the skills to effectively establish and maintain your supplier and buyer partnerships.

Learn from the pros

Receive step-by-step guidance and mentorship on tools that can help unlock business efficiencies online during two tailored sessions a week taught by industry experts.

Connect with peers

Join the community through roundtable discussions and a private social media group throughout the program and beyond.

Jump-start your online journey

Complete the program and kickoff your digital transformation with a high-value Alibaba.com membership package and account management services exclusive to program graduates.

The Alibaba.com Digitization Sprint for US Manufacturers will offer a curriculum designed to help these businesses get started on their ecommerce journey and grow their online sales.

Course 1

Ecommerce 101 for US manufacturers

Featuring: Curt Anderson, B2B Tail

November 24, 2020, 1:00 PM ET

Course 2

Digital Marketing 101 for US manufacturers

Featuring: Allison DeFord, Felt Marketing

December 1, 2020, 2:00 PM ET

Course 3

How to make your digital storefront shine

Featuring: Isaac Wanzama, geekspeak Commerce
and Jeff Long, True Focus Media

December 3, 2020, 2:00 PM ET

Course 4

Closing your first online sale

Featuring Joshua Curcio, protocol 80, Inc.

December 8, 2020, 2:00 PM ET

Course 5

Optimizing your product listings

Featuring: geekspeak Commerce

December 10, 2020, 2:00PM ET

Course 6

Digital marketing deep dive for US manufacturers

Featuring Ira Bowman, Bowman Digital Media

December 15, 2020, 2:00PM ET

Course 7

Going global with ecommerce

Featuring: Ray Ziganto, Linara International

December 17, 2020, 2:00PM ET

Course 8

Maintaining and growing your ecommerce channel

Featuring: Doug Press, The Incentive Group

December 22, 2020, 2:00PM ET