Alibaba.com Digitization Sprint
for US Manufacturers

Accelerate your digital transformation and make ecommerce work for your business

Apply now
Brought to you in collaboration with:
B2Btail Bowman Digital Media Brooklyn Chamber of Commerce Brooklyn Navy Yard FELT Marketing geekspeak The Incentive Group

The Digitization Sprint for US Manufacturers is a four-week program designed to teach small and medium-sized manufacturing businesses (fewer than 500 employees) the ins and outs of online marketing, selling, and sourcing to accelerate their digital transformation and ensure long-term success.

This program is offered at no cost to qualified manufacturers who apply.

Let's go digital

Master the basics of ecommerce

Discover how you can tap into the US $23.9 trillion global B2B ecommerce opportunity using ecommerce best practices to source and sell online.

Strengthen your online presence

Optimize your social media, Search Engine Optimization (SEO), and digital marketing strategies to boost your visibility and drive high-quality traffic to your online store.

Build relationships with suppliers and buyers

Develop the skills to effectively establish and maintain your supplier and buyer partnerships.

Learn from the pros

Receive step-by-step guidance and mentorship on tools that can help unlock business efficiencies online during two tailored sessions a week taught by industry experts.

Connect with peers

Join the community through roundtable discussions and a private social media group throughout the program and beyond.

Jump-start your online journey

Complete the program and kickoff your digital transformation with a high-value Alibaba.com membership package and account management services exclusive to program graduates.

Schedule of Online Events

The Alibaba.com Digitization Sprint for US Manufacturers will offer a curriculum designed to help these businesses get started on their ecommerce journey and grow their online sales.

Course 1
Ecommerce 101 for US manufacturers
Featuring: Curt Anderson, B2B Tail
November 24, 2020, 1:00 PM ET
Course 2
Digital Marketing 101 for US manufacturers
Featuring: Allison DeFord, Felt Marketing
December 1, 2020, 2:00 PM ET
Course 3
How to make your digital storefront shine
Featuring: Isaac Wanzama, geekspeak Commerce
and Jeff Long, True Focus Media
December 3, 2020, 2:00 PM ET
Course 4
Closing your first online sale
Featuring Joshua Curcio, protocol 80, Inc.
December 8, 2020, 2:00 PM ET
Course 5
Optimizing your product listings
Featuring: geekspeak Commerce
December 10, 2020, 2:00PM ET
Course 6
Digital marketing deep dive for US manufacturers
Featuring Ira Bowman, Bowman Digital Media
December 15, 2020, 2:00PM ET
Course 7
Going global with ecommerce
Featuring: Ray Ziganto, Linara International
December 17, 2020, 2:00PM ET
Course 8
Maintaining and growing your ecommerce channel
Featuring: Doug Press, The Incentive Group
December 22, 2020, 2:00PM ET

Who should apply

US-based manufacturers with fewer than 500 employees who are interested in navigating and succeeding in an increasingly digital economy.

The Alibaba.com Digitization Sprint is no longer accepting applications but please fill out the form below to be notified of the details of the next course.

Interested in a partnership? Email us at partners@alibaba-na.com
i We look to partner with trade associations, industry experts, ecommerce professionals, and B2B service providers to enrich the content and reach of this program.
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