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Digital Camera - Product Overview

Alibaba.com Insights
March 2, 2018
1 min read

The digital camera industry is beginning to stabilize in 2017 after seeing a downwards trend in recent years. The decline has not affected all parts of the market equally, however. One reason for this disparity is that smartphone cameras now meet the needs of most amateur users, while professional photographers and enthusiasts still prefer high-end models.


The number of fixed-lens (also known as "point-and-shoot") cameras manufactured globally fell continuously from 108 million to 12 million units between 2010–2016, representing an 88.8% drop. The corresponding figures for interchangeable-lens cameras such as the digital single-lens reflex camera (DSLR) fluctuated during the same period, beginning at 12.9 million and ending at 11 million, a drop of 14.7%. Canon is the most popular high-end camera brand, with 43.9% of affluent U.S. households owning equipment by this manufacturer.


Monthly and year-on-year trends in the digital camera category on Alibaba.com

Monthly change

 

Total inquiries

Buyer interest

Total volume

Average spend

September

+25.00%

+31.71%

+491.78%

+491.78%

October

+11.52%

+15.74%

-42.63%

-53.70%

November

+50.54%

+53.60%

+159.03%

+148.03%

Year on year

 

Total inquiries

Buyer interest

Total volume

Average spend

September

+52.78%

+66.15%

-22.86%

-22.86%

October

+75.24%

+101.61%

-- 

--

November

+99.28%

+120.57%

+15.21%

-10.96%


Data provided by Alibaba.com as of December 2017. 

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