This whitepaper aims to show that by building trust, you build trade. This may seem obvious, but for small to medium-sized enterprises (SMEs), it is normally easier said than done. With geographic, cultural and language barriers adding challenges for entrepreneurs on both sides of a lie between the two parties involved.
Alibaba.com’s achievement is to build a platform that bridges the gap. It does so using a service called Trade Assurance which is underpinned by Alibaba.com’s big data capacity.