Streaming services have transformed how we consume entertainment, but not every moment offers reliable internet access. Whether you're traveling, commuting, or simply in an area with poor connectivity, the ability to watch content offline is essential. NOW TV, one of the UK’s most popular streaming platforms, allows users to download select shows and movies for offline viewing — but only if you know how to navigate its features correctly. This guide walks you through everything you need to know to download and watch NOW TV content offline across smartphones, tablets, and supported laptops.
Understanding NOW TV’s Offline Viewing Capabilities
NOW TV, operated by Sky, offers flexible membership options without long-term contracts. Its mobile app supports offline downloads for select content, primarily available through the Entertainment, Cinema, and Kids memberships. However, not all devices or subscriptions allow offline playback. For example, NOW TV does not support offline viewing on smart TVs or web browsers — only on iOS and Android mobile devices and select Windows 10/11 apps.
The downloaded content is protected by digital rights management (DRM), meaning it remains encrypted and accessible only within the NOW TV app. Downloads are also time-limited: once you start watching a downloaded title, you typically have 48 hours to finish it. Individual downloads expire after 30 days if unwatched.
“Offline access has become a standard expectation among streaming users. NOW TV’s implementation aligns with industry norms but requires careful attention to device compatibility and subscription type.” — James Ridley, Streaming Technology Analyst
Step-by-Step Guide to Downloading NOW TV Content
Follow this structured process to ensure smooth downloads and uninterrupted offline viewing.
- Verify Your Subscription: Ensure you’re subscribed to a NOW plan that supports downloads — currently, this includes Entertainment, Cinema, and Kids memberships. The basic “NOW Free” tier does not include offline access.
- Install the Official App: Download the NOW app from the Apple App Store (iOS) or Google Play Store (Android). For Windows users, install the app via the Microsoft Store.
- Sign In With Your Account: Use your NOW TV credentials to log in. If you don’t have an account, create one and activate a membership.
- Connect to Wi-Fi: Always use a stable Wi-Fi connection when downloading to avoid interruptions and data charges.
- Browse Downloadable Content: Not all titles are available for offline viewing. Look for the downward-facing arrow icon next to a show or movie — this indicates download availability.
- Initiate the Download: Tap the download button. Monitor progress under the \"Library\" or \"Downloads\" tab.
- Wait for Completion: Larger files, such as HD movies, may take several minutes depending on your internet speed.
- Go Offline and Watch: Once downloaded, open the app without internet. Navigate to \"My Stuff\" > \"Downloads\" to play content.
Device Compatibility and Limitations
While NOW TV aims for broad accessibility, offline functionality varies significantly between devices. Below is a comparison of supported platforms and their capabilities.
| Device Type | App Available? | Offline Downloads Supported? | Notes |
|---|---|---|---|
| iOS (iPhone/iPad) | Yes | Yes | Requires iOS 13 or later. Manage downloads in-app. |
| Android Phone/Tablet | Yes | Yes | Android 7.0+. Some older models may experience playback issues. |
| Windows 10/11 | Yes (via Microsoft Store) | Limited | Only certain titles can be downloaded. Less consistent than mobile. |
| Mac (macOS) | No native app | No | Browser streaming only; no download option. |
| Smart TVs (Samsung, LG, etc.) | Yes | No | Streaming only. No offline mode available. |
| Web Browser (PC/Mac) | Yes | No | Must remain online to stream. |
Best Practices for Managing Offline Content
- Regularly Clear Expired Downloads: Old or expired files occupy unnecessary storage. Go to Settings > Downloads to manage space.
- Download Before Travel: Anticipate connectivity gaps during flights or train rides. Pre-load multiple episodes to stay entertained.
- Check Expiry Dates: A downloaded episode starts its 48-hour playback window once first played. Unwatched files expire after 30 days.
- Use Storage-Saving Settings: In the app settings, enable “Wi-Fi Only” for downloads and choose “Standard” instead of “High” quality if storage is limited.
- Maintain App Updates: Older versions may lose download functionality due to DRM updates. Enable auto-updates in your app store.
Real-World Example: Watching NOW TV on a Long-Haul Flight
Sophie, a frequent traveler from Manchester to Dubai, relies on offline content to pass the 7-hour flight. She subscribes to NOW TV’s Cinema membership and plans ahead each week. On Sunday evenings, she connects her iPad to home Wi-Fi, opens the NOW app, and downloads two new movies scheduled for release that week. She checks that both show the green download icon and confirms completion in the \"Downloads\" section. By Thursday, she boards her flight with confidence. Even with the airline’s spotty Wi-Fi, she enjoys uninterrupted viewing — all thanks to proper preparation and understanding of NOW TV’s download rules.
Essential Checklist for Offline Viewing Success
- ✅ Confirm your membership includes offline access
- Entertainment, Cinema, or Kids pass required.
- ✅ Install the latest version of the NOW app
- Available on iOS, Android, and Microsoft Store.
- ✅ Connect to a stable Wi-Fi network
- Avoid using cellular data for large downloads.
- ✅ Locate the download icon (↓) on eligible content
- If no icon appears, the title isn’t downloadable.
- ✅ Verify download completion before disconnecting
- Check the Downloads section to confirm readiness.
- ✅ Test playback while still online
- Ensures the file isn’t corrupted and DRM is properly licensed.
Frequently Asked Questions
Can I download NOW TV content on a laptop?
Only on Windows laptops via the Microsoft Store app. macOS users cannot download content for offline viewing. Browser-based streaming requires constant internet access.
Why can’t I see the download button on some shows?
Content availability for download depends on licensing agreements. Some broadcasters restrict offline access. Look for the downward arrow icon — if missing, the title isn’t downloadable.
How many devices can I download to?
You can download to up to four registered devices simultaneously under one NOW account. However, only two devices can stream or play downloads at the same time.
Final Tips and Recommendations
To maximize your offline viewing experience, treat your NOW TV app like a personal media library. Schedule regular download sessions, especially before weekends or trips. Prioritize series with ongoing episodes to maintain continuity. Keep your device charged and consider using noise-canceling headphones for immersive viewing in public spaces.
Also, remember that downloaded content is tied to your account and cannot be transferred. Avoid clearing the app cache or uninstalling the app without backing up your downloads — doing so will remove all offline files permanently.
Start Enjoying NOW TV Anywhere, Anytime
With the right setup and knowledge, watching NOW TV offline becomes a seamless part of your daily routine. Whether you're catching up on box sets during your commute or entertaining children on a road trip, offline access adds flexibility and reliability to your viewing habits. Take control of your entertainment today — download your favorite shows, go offline, and enjoy uninterrupted streaming wherever life takes you.








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