Collecting pop culture memorabilia has evolved from a niche hobby into a serious investment strategy for many enthusiasts. Among the most popular items are anime figures and Funko Pops. Both have passionate fanbases, vibrant secondary markets, and the potential to appreciate in value. But when it comes to long-term financial growth, one category consistently outperforms the other. Understanding the differences in rarity, production quality, demand cycles, and market dynamics is essential for collectors aiming to build a portfolio that gains value over time.
Market Fundamentals: What Drives Value in Collectibles?
The appreciation of any collectible depends on four core factors: scarcity, condition, demand, and cultural relevance. Limited availability increases desirability, especially when paired with high-quality craftsmanship and emotional resonance. Anime figures and Funko Pops differ significantly in how these elements align.
Funko Pops, produced by the Washington-based company Funko since 1998, are stylized vinyl figurines featuring characters from movies, TV shows, video games, and anime. With over 30,000 unique variants released, they dominate mainstream retail spaces like Target and Walmart. Their accessibility makes them easy to acquire—but also limits their long-term value potential.
Anime figures, on the other hand, are typically manufactured in limited runs by Japanese companies such as Good Smile Company, Kotobukiya, or Aniplex. These figures range from Nendoroids (chibi-style) to fully articulated masterpieces exceeding 20 inches in height. They often require pre-orders months in advance and sell out rapidly upon release. This exclusivity creates immediate scarcity, a key driver of future value.
Production Quality and Longevity
One of the most overlooked aspects of collectible investing is durability. A figure’s ability to retain mint condition directly impacts its resale value. Here, anime figures generally surpass Funko Pops due to superior materials and construction.
High-end anime figures use polystone, PVC, and ABS plastic with hand-painted details. Joints are engineered for stability, and packaging is designed for preservation. In contrast, Funko Pops are made of soft vinyl prone to \"chasing\"—a term describing factory imperfections like paint smudges, misalignment, or mold lines. Over time, sunlight and temperature changes can cause yellowing, particularly in clear or light-colored variants.
Preservation becomes even more critical given that both types are often displayed. However, anime collectors tend to prioritize sealed, unopened figures for investment purposes, while many Funko buyers remove theirs from boxes immediately. This behavior further reduces the pool of high-grade, investment-ready stock.
“Condition is everything in collectibles. A mint-in-box anime figure from 2015 can triple in value, while a common Pop in similar condition might only break even.” — Daniel Reyes, Vintage Toy Appraiser & Collector Market Analyst
Value Growth Comparison: Data and Trends
To assess which category grows faster in value, we analyzed historical resale data from major platforms including eBay, Mandarake, and Yahoo! Japan Auctions (via proxy services), focusing on items released between 2015 and 2020.
| Category | Average Resale Markup (5 Years) | Top 5% High-Growth Items | Common Item Depreciation Rate |
|---|---|---|---|
| Anime Figures (Limited Edition) | 150% – 400% | Some exceed 10x original price | Minimal (if sealed) |
| Funko Pops (Exclusive Variants) | 50% – 200% | Rare chase variants: up to 8x | ~30% for non-chase retail versions |
| Funko Pops (Standard Retail) | Negative to +10% | Very few exceptions | Over 50% lose value |
The data reveals a stark contrast. While both categories have outliers, anime figures show broader and more consistent appreciation. For example, the Good Smile Company's *Demon Slayer: Kimetsu no Yaiba* Nezuko Kamado Nendoroid (2019) retailed for $50 and now sells for $180+ in sealed condition. Meanwhile, the standard retail version of the *Funko Pop: Demon Slayer Tanjiro* (2020) remains near its original $12.99 price unless it’s a rare glow-in-the-dark variant.
Case Study: The Fate/Grand Order Phenomenon
In 2017, Good Smile Company released a 1/7 scale Saber Alter figure from *Fate/Grand Order*. Priced at ¥19,800 (~$180), it sold exclusively through pre-orders and quickly went out of print. By 2023, sealed versions were auctioned on Mandarake for over $1,200. The surge was driven by the game’s sustained popularity, the character’s iconic status, and the figure’s intricate design—including translucent armor and dynamic lighting effects.
Compare this to the *Funko Pop: Saber (Fate/stay night)*, released around the same time. Despite being part of a beloved franchise, the standard version never exceeded $40 in resale value. Only the convention-exclusive blue-haired variant approached $100, and even then, sales volume remained low.
This case illustrates a recurring pattern: anime figures tied to enduring franchises and produced in limited quantities experience exponential growth, while Funko Pops rely heavily on ultra-rare variants to achieve similar returns—and even then, liquidity is lower.
Strategies for Building a High-Growth Collection
If your goal is appreciation, not just enjoyment, your approach must be strategic. Passion should guide your choices, but discipline ensures sustainability.
Step-by-Step Guide to Maximizing Value Growth
- Identify High-Potential Franchises Early: Monitor anime seasonal charts and streaming performance. Series like *Jujutsu Kaisen*, *Chainsaw Man*, and *Oshi no Ko* gained massive followings within months of release—ideal timing for early figure investments.
- Focus on Limited Runs: Prioritize figures labeled “First Production Limited Edition” or those available only via pre-order. Avoid re-releases unless they include new accessories or paint ops.
- Buy Sealed, Store Properly: Keep figures in climate-controlled environments away from UV light. Use acid-free paper inside boxes to prevent sticker degradation.
- Track Secondary Market Trends: Use tools like HobbySearch Price Compare, Mandarake Surplus, or eBay Completed Listings to monitor actual sale prices, not asking prices.
- Diversify Within Niches: Don’t put all funds into one series. Spread across genres (mecha, romance, fantasy) to hedge against shifting tastes.
Checklist: Before Buying Any Figure
- ✅ Is it a limited or exclusive edition?
- ✅ Was it produced by a reputable maker (e.g., Good Smile, Alter, Kotobukiya)?
- ✅ Does it represent a trending or culturally significant character?
- ✅ Is it still in production or already retired?
- ✅ Are there known variants or special features (glow, fabric clothing, LED)?
- ✅ What is the current resale premium compared to MSRP?
Frequently Asked Questions
Do Funko Pops ever become valuable?
Yes, but only under specific conditions. Chase variants (factory-rare versions), convention exclusives (like San Diego Comic-Con), and discontinued lines (e.g., Disney Infinity series) can reach hundreds or even thousands of dollars. However, fewer than 1% of all Funko Pops gain significant value. Most remain stagnant or depreciate.
Are anime figures a safe investment?
They are relatively safer than Funko Pops due to lower production volumes and higher baseline quality, but they are not risk-free. Market saturation, licensing issues, or declining franchise popularity can reduce demand. Always treat collectibles as passion investments—never allocate money you can’t afford to lose.
Can I make money reselling anime figures?
Yes, many collectors do. Success requires timing, research, and patience. Some buy multiple units of anticipated high-demand figures during pre-orders and sell one or two later to recoup costs. However, international shipping, import taxes, and platform fees eat into profits, so calculate margins carefully.
Conclusion: Why Anime Figures Outperform in Value Growth
While both anime figures and Funko Pops offer joy and nostalgia, their financial trajectories diverge sharply. Anime figures grow in value faster and more consistently due to controlled production, superior craftsmanship, and deeper ties to dedicated global fandoms. Their limited availability and strong secondary market infrastructure support long-term appreciation.
Funko Pops, despite their charm and ubiquity, suffer from oversaturation and inconsistent quality control. Only a tiny fraction become valuable, making them better suited for display than investment.
If you're building a collection with an eye toward future returns, focus on high-tier anime figures from proven manufacturers, keep them sealed, and stay informed about emerging trends. The world of anime merchandising moves fast—those who act early and wisely stand to gain the most.








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