Inside Carpet Sample Display Rack And Stand: Detailed Technical Information, Quality Standards, and Practical Uses

Types of Carpet Sample Display Racks and Stands

A carpet sample display rack or stand is an essential tool for retailers, interior designers, and flooring professionals to showcase a variety of carpet textures, colors, and patterns in an organized and visually appealing way. These displays enhance customer experience by allowing easy comparison and selection, while also optimizing space in showrooms and design studios. Below is a comprehensive overview of the most common types of carpet sample display systems, their features, benefits, and ideal use cases.

Carpet Sample Display Holders

Compact and functional units designed to store and present multiple carpet samples efficiently. These holders are typically wall-mounted or freestanding and are ideal for retail environments with limited floor space.

Advantages

• Space-saving and compact design
• Easy access to multiple samples
• Available in wood, metal, or plastic for varied aesthetics
• Customizable to match brand or showroom style

Limitations

• Limited capacity for large-format samples
• May require wall mounting for stability
• Less mobile than wheeled alternatives

Best for: Small retail shops, design studios, and offices with space constraints

Horizontal Carpet Sample Racks

Designed with flat, tiered shelves or bars, these racks allow carpet samples to lie flat, preventing creases, folds, or damage from rolling. This layout ensures full visibility and easy handling of large or delicate samples.

Advantages

• Prevents damage from folding or rolling
• Excellent visibility of full sample size
• Ideal for showcasing texture and pattern details
• Great for large or premium carpet lines

Limitations

• Takes up more floor space
• Less efficient for storing numerous small swatches
• May require more frequent dusting

Best for: Showrooms with ample space, high-end flooring retailers, and product launches

Vertical Carpet Sample Display Stands

These stands use vertical rods, hooks, or hanging panels to suspend carpet swatches in an organized, layered fashion. They maximize vertical space and create an eye-catching wall display.

Advantages

• Maximizes vertical storage efficiency
• Highly visible and aesthetically pleasing
• Easy to browse and compare samples
• Suitable for small swatches and books

Limitations

• Not ideal for heavy or oversized samples
• May require reinforcement for durability
• Potential for tangling or overlapping

Best for: Interior designers, retail walls, and compact showrooms

Mobile Carpet Sample Racks

Equipped with wheels or casters, these racks offer flexibility and portability. They can be easily moved between rooms, events, or client meetings, making them highly functional for dynamic environments.

Advantages

• Highly portable and versatile
• Ideal for pop-up displays and trade shows
• Can be reconfigured for different layouts
• Combines storage and presentation in one unit

Limitations

• May be less stable on uneven floors
• Wheels can wear out over time
• Slightly higher cost due to mobility features

Best for: Sales representatives, event exhibitors, and multi-room showrooms

Inspiration Rack Displays

Creative and thematic displays that combine carpet samples with complementary materials such as fabric swatches, paint chips, tiles, or wood finishes. These are designed to inspire design ideas and coordinate interior elements.

Advantages

• Encourages creative design thinking
• Enhances client engagement and visualization
• Perfect for mood boards and concept presentations
• Great for exhibitions and design consultations

Limitations

• Not primarily functional for storage
• Limited interaction or sample removal
• Requires regular updating for relevance

Best for: Design studios, exhibitions, and client consultation spaces

Type	Space Efficiency	Mobility	Visual Appeal	Best Application
Display Holders	High	Low	Medium	Small shops, compact spaces
Horizontal Racks	Medium	Low	High	Showrooms, large samples
Vertical Stands	High	Medium	High	Design studios, wall displays
Mobile Racks	Medium	Excellent	High	Events, sales teams
Inspiration Racks	Low	Medium	Excellent	Design concepts, exhibitions

Expert Tip: For optimal customer engagement, combine mobile and vertical displays in retail spaces—use mobile racks for interactive demonstrations and vertical stands for permanent, organized swatch collections. Regularly rotate samples to keep the display fresh and aligned with seasonal trends.

Function, Features, and Design of Carpet Sample Display Racks and Stands

Carpet sample display racks and stands are essential tools in retail showrooms, interior design studios, and flooring businesses. They serve as both functional storage units and visual merchandising solutions, enhancing the customer experience while protecting valuable carpet samples. A well-designed display system not only preserves the integrity of the materials but also elevates the professional appearance of the space, encouraging customer engagement and informed decision-making.

Core Functions of Carpet Display Racks

Effective Product Presentation

The primary function of a carpet display rack is to showcase samples in a visually appealing and accessible manner. By hanging or mounting carpets vertically or horizontally, these racks allow customers to view textures, colors, and patterns clearly. Proper presentation helps clients visualize how a particular carpet would look in their space, improving conversion rates and reducing buyer hesitation.

Organization and Space Optimization

Carpet display racks provide a structured way to organize numerous samples, preventing clutter and confusion. Whether used in a small retail outlet or a large showroom, these systems help categorize carpets by style, color, material, or collection. This organization streamlines the selection process for both staff and customers, making it easier to compare options and locate specific items quickly.

Sample Protection and Longevity

Improper storage—such as folding or piling—can damage carpet fibers, distort patterns, or create permanent creases. A high-quality display rack minimizes physical contact and supports the full weight of the sample evenly, preserving its shape and texture. This protection extends the usable life of each sample, reducing replacement costs and maintaining a consistently professional appearance.

Ergonomic Accessibility

Well-designed racks position carpet samples at optimal viewing heights, allowing customers to examine details without bending or stretching. Adjustable shelves or rotating arms further enhance accessibility, enabling users to pull out or flip samples effortlessly. This ease of access improves the overall shopping experience and encourages hands-on interaction with the products.

Key Features of Modern Carpet Display Racks

Durability and Structural Integrity: Built to support heavy carpet rolls and frequent handling, display racks are typically constructed from robust materials like reinforced steel, solid hardwood, or high-grade aluminum. These materials resist warping, bending, and wear, ensuring long-term reliability even under daily commercial use.

Accommodative Storage Capacity: Most racks are engineered to hold a wide variety of carpet sizes and thicknesses. Adjustable arms, modular tiers, and expandable frames allow customization based on inventory needs, accommodating everything from narrow accent strips to full-width residential rolls.

Aesthetic Appeal and Brand Image: Beyond functionality, display stands contribute to the overall ambiance of a retail environment. Sleek, modern designs with clean lines and neutral finishes project professionalism and sophistication, reinforcing brand credibility and creating a premium shopping atmosphere.

Portability and Flexibility: Many models come equipped with locking casters or wheels, enabling easy repositioning within a showroom or transportation between locations. This mobility supports dynamic floor planning, seasonal displays, and off-site exhibitions or trade shows.

Sustainability and Eco-Friendly Construction: In response to growing environmental concerns, some manufacturers now produce display racks using recycled metals, sustainably sourced wood, or low-impact production methods. These eco-conscious options appeal to environmentally aware businesses and align with green building certifications.

Design Considerations for Optimal Performance

The design of a carpet sample display stand significantly influences its usability, visual impact, and compatibility with different interior environments. Thoughtful design integrates form and function, ensuring that the rack enhances rather than detracts from the space it occupies.

Material Selection

Display racks are commonly made from metal, wood, or engineered plastics—each offering distinct advantages. Metal (such as powder-coated steel or aluminum) provides strength and a contemporary industrial look, ideal for modern showrooms. Solid wood or veneer finishes add warmth and elegance, suiting traditional or boutique settings. Hybrid constructions combine materials for balanced aesthetics and performance.

Finish and Color Options

The surface finish affects both durability and visual harmony. Powder-coated metals resist scratches and corrosion, while polished wood offers a luxurious feel. Neutral tones like black, white, gray, or natural wood grain ensure versatility, blending seamlessly with any décor. Custom color matching is also available for branded environments.

Size and Configuration

Racks should be selected based on available space and inventory volume. Compact, wall-mounted units are ideal for smaller spaces, while freestanding floor models with multiple tiers maximize display capacity in larger areas. Modular designs allow future expansion, adapting to changing business needs without requiring full replacement.

Ergonomic Design Principles

Human-centered design ensures that users can interact with the rack comfortably. Features such as rounded edges, smooth-gliding mechanisms, and optimal shelf spacing reduce strain during sample handling. Adjustable height settings accommodate users of different statures, promoting inclusivity and workplace safety.

Design Element	Functional Benefit	Best Use Case
Adjustable Shelves	Customizable spacing for various carpet thicknesses	Showrooms with diverse product lines
Locking Casters	Secure mobility and easy reconfiguration	Trade shows, multi-use spaces
Vertical Hanging System	Maximizes wall space and prevents creasing	Small retail stores, tight layouts
Modular Frame	Scalable setup for growing inventories	Expanding businesses, large distributors

Important: When selecting a carpet sample display rack, consider not only current needs but also future scalability. Poorly designed or undersized units can lead to overcrowding, damaged samples, and a disorganized appearance. Always assess weight capacity, material quality, and ease of assembly before purchase. Investing in a high-quality, adaptable display system pays dividends in customer satisfaction, operational efficiency, and long-term cost savings.

Scenarios of Carpet Sample Display Racks and Stands

Carpet sample display racks and stands are essential tools for showcasing flooring options in a professional, organized, and visually appealing manner. Their application spans multiple environments—from retail showrooms to residential design spaces—each with unique requirements for size, style, and functionality. Choosing the right display solution enhances customer experience, streamlines decision-making, and elevates the presentation of carpet products.

Retail Environments

In flooring retail showrooms, effective product presentation is key to influencing customer decisions. Horizontal carpet sample display racks allow potential buyers to view full textures, patterns, and color variations at eye level or underfoot, simulating real-life application.

• Horizontal layouts enable side-by-side comparisons of multiple carpet styles
• Modular designs offer flexibility to update or rotate seasonal collections
• Labeling systems help customers identify fiber type, pile height, and durability ratings
• Anti-slip bases and secure mounting prevent accidental tipping in high-traffic areas

Best practice: Arrange samples by collection or room application (e.g., bedroom, living room, basement) to guide customer imagination.

Residential Interior Design Spaces

Interior designers and decorators often maintain personal carpet sample racks at home or in studio spaces to assist clients in making informed choices. These displays serve as curated portfolios of available options tailored to different aesthetics and functional needs.

• Compact vertical stands save space while offering a broad selection
• Portable designs allow designers to bring samples directly to client homes
• Customizable inserts accommodate swatches from various suppliers
• Integrated lighting highlights texture and sheen under natural and artificial light conditions

Pro tip: Pair carpet samples with complementary fabric, paint, and flooring samples for cohesive design storytelling.

Contractor Showrooms

General contractors and flooring specialists use carpet sample displays to present options to clients during renovation or new build consultations. These racks must be durable, easy to maintain, and capable of showcasing a wide range of materials—from budget-friendly berbers to luxury plush carpets.

• Heavy-duty construction withstands frequent handling on job sites
• Clear labeling includes performance metrics like stain resistance and wear ratings
• Stackable or wall-mounted units maximize limited office or trailer space
• Digital QR codes can link to product specs, installation guides, and warranty information

Key advantage: A well-organized rack builds professional credibility and speeds up client approvals.

Events and Trade Shows

At design expos, home improvement fairs, and industry trade shows, carpet manufacturers and distributors rely on eye-catching display stands to attract attention and communicate brand value. These temporary installations are designed for portability, quick setup, and visual impact.

• Folding or telescopic frames simplify transport and assembly
• Backlit panels enhance color accuracy and texture visibility under exhibition lighting
• Interactive elements (e.g., touch-to-feel zones) engage attendees and improve retention
• Branded graphics reinforce company identity and product lines

Design insight: Use themed vignettes (e.g., modern living room, kid-friendly playroom) to demonstrate real-world applications.

Commercial Spaces

In commercial environments such as office lobbies, retail chains, and hospitality venues, carpet sample racks help facility managers and designers select appropriate flooring for high-traffic areas. Vertical stands are particularly effective in these settings due to their space efficiency and aesthetic appeal.

• Vertical orientation maximizes visibility in narrow corridors or reception areas
• Fire-rated and low-VOC materials meet commercial building code requirements
• Acoustic performance indicators help choose sound-absorbing options for open-plan offices
• Modular tiles and carpet planks are often displayed alongside broadloom samples

Critical consideration: Focus on durability, maintenance, and lifecycle cost when presenting commercial-grade options.

Educational & Training Facilities

Design schools, vocational training centers, and architectural firms use carpet sample displays as teaching tools. Students and trainees benefit from hands-on experience evaluating material properties, sustainability features, and design compatibility.

• Sample libraries include technical data cards for educational reference
• Eco-friendly options highlight recycled content and renewable sourcing
• Cross-section cutaways demonstrate backing systems and fiber construction
• Interactive digital kiosks can supplement physical samples with videos and case studies

Innovation opportunity: Integrate augmented reality (AR) to visualize carpets in 3D room models.

Professional Recommendation: When selecting a carpet sample display rack, consider the primary use case, available space, frequency of updates, and target audience. For retail and commercial settings, invest in modular, branded systems that reflect product quality. For designers and contractors, prioritize portability and customization. Always ensure samples are kept clean, labeled, and rotated regularly to maintain relevance and professionalism.

Environment	Recommended Rack Type	Key Features	Ideal Sample Capacity
Retail Showroom	Horizontal modular rack	Adjustable shelves, integrated lighting, branding panels	30–60 samples
Interior Designer Studio	Compact vertical stand	Portable, customizable inserts, sleek finish	15–30 samples
Contractor Office	Durable wall-mounted unit	Heavy-duty frame, QR code integration, wear-resistant labels	20–40 samples
Trade Show Booth	Folding display stand	Backlit panels, quick assembly, branded graphics	10–25 samples
Commercial Facility	Vertical freestanding rack	Space-saving, fire-rated materials, acoustic info tags	25–50 samples

Additional Considerations

• Material Quality: High-end racks made from aluminum, tempered glass, or powder-coated steel offer longevity and a premium feel
• Sample Maintenance: Regular cleaning and dusting preserve the appearance and tactile quality of carpet swatches
• Accessibility: Ensure displays are ADA-compliant with reachable heights and clear pathways
• Sustainability: Eco-conscious brands may use recyclable rack materials and biodegradable sample backings
• Technology Integration: Smart displays with touchscreens or NFC tags enhance engagement and provide instant access to product details

How to Choose the Right Carpet Sample Display Rack and Stand

Selecting the ideal carpet sample display rack and stand is essential for flooring retailers, interior designers, and contractors who want to showcase their products effectively. A well-chosen display not only enhances the visual appeal of your showroom but also improves customer experience by making it easier to compare textures, colors, and patterns. This comprehensive guide breaks down the key factors to consider when choosing a carpet sample display system that aligns with your space, budget, and business needs.

Important Note: The right display stand can significantly influence purchasing decisions. A poorly organized or flimsy rack may detract from the perceived quality of your carpet offerings, while a professional, durable, and well-designed stand reinforces brand credibility and product value.

Key Factors to Consider When Choosing a Carpet Sample Display

• Materials: Durability Meets Aesthetic Appeal

  One of the most critical decisions when selecting a carpet sample display holder is the construction material. The three primary options—wood, metal, and plastic—each offer distinct advantages:

  • Wood: Offers a warm, classic, and premium appearance that complements traditional or high-end showroom environments. Solid wood or engineered wood racks are highly durable and resistant to wear, making them ideal for long-term use. They also provide a natural aesthetic that enhances the presentation of carpet swatches.
  • Metal: Typically made from steel or aluminum, metal displays offer a sleek, modern, and industrial look. They are exceptionally strong, resistant to warping, and often used in contemporary retail spaces. Powder-coated finishes prevent rust and add color coordination options.
  • Plastic: Lightweight and cost-effective, plastic stands are a practical choice for temporary setups, mobile displays, or businesses on a tight budget. While less durable than wood or metal, advancements in high-impact polymers have improved their sturdiness and visual appeal.

  Your choice should balance durability, visual branding, and the overall ambiance you wish to create in your space.

• Size and Capacity: Maximizing Space Efficiency

  The carpet sample display rack and stand must be proportionate to your available floor space and inventory needs. An overcrowded display can overwhelm customers, while one that’s too small may fail to showcase your full range of offerings.

  Consider the following when evaluating size:

  • Measure your available floor or wall space to determine maximum footprint dimensions.
  • Estimate the number of carpet swatches you plan to display regularly (e.g., 20, 50, or 100+ samples).
  • Look for modular designs that allow expansion as your product line grows.
  • Ensure adequate spacing between samples for easy viewing and handling without clutter.

  Compact, tiered, or wall-mounted racks are excellent for small showrooms, while freestanding floor models work well in larger retail environments.

• Style and Design: Aligning with Your Brand Identity

  The design of your carpet sample display should harmonize with your showroom’s interior and reflect your brand’s personality. Design choices go beyond aesthetics—they impact functionality and user experience.

  • Minimalist Designs: Clean lines, neutral colors, and uncluttered layouts emphasize the carpet samples themselves, making them ideal for modern or boutique-style spaces.
  • Traditional Styles: Ornate woodwork, classic finishes, and structured layouts complement upscale or heritage flooring brands.
  • Customizable Options: Some displays allow for logo integration, branded signage, or interchangeable panels to align with seasonal promotions or marketing campaigns.

  A well-designed rack not only organizes samples but also serves as a subtle marketing tool that reinforces your brand image.

• Mobility: Flexibility for Dynamic Spaces

  If you frequently reorganize your showroom, attend trade shows, or host pop-up events, mobility becomes a crucial factor. Opt for carpet sample display stands equipped with locking casters or wheels.

  Benefits of mobile displays include:

  • Easy relocation within the showroom for seasonal layouts or promotions.
  • Portability for off-site events, client presentations, or contractor demonstrations.
  • Improved cleaning access behind the rack when moved temporarily.

  Ensure wheels are durable and lock securely to prevent accidental movement during customer interaction.

• Budget: Balancing Cost and Long-Term Value

  Your budget will influence the type of display you can purchase, but it's important to view this as a long-term investment rather than a one-time expense.

  • Plastic Displays: Most affordable option; suitable for startups or temporary use.
  • Wood & Metal Displays: Higher initial cost but offer superior durability, resale value, and professional appearance. These often pay for themselves over time through enhanced sales and reduced replacement needs.

  Consider total cost of ownership—cheaper racks may require frequent repairs or replacement, ultimately costing more in the long run.

• Type of Display: Functionality Meets Customer Experience

  Different display types cater to various business models and customer preferences:

  • Horizontal Racks: Allow customers to lay out and compare multiple carpet swatches side by side, ideal for color matching and texture evaluation. Commonly used in design studios and contractor showrooms.
  • Vertical Stands: Maximize floor space by organizing samples in a stacked or hanging format. Easy to browse and often used in retail flooring stores.
  • Combination Units: Feature both horizontal and vertical sections for maximum versatility.
  • Inspiration Racks: Designed to showcase curated combinations (e.g., carpet + padding + trim) to inspire design ideas and upsell complementary products.

  Choose a display type that supports your sales process and enhances the decision-making journey for your customers.

Factor	Best For	Potential Drawbacks	Top Recommendations
Wood Material	High-end showrooms, traditional spaces	Higher cost, requires maintenance	Hardwood veneer, oak, walnut finishes
Metal Frame	Modern retail, durable long-term use	Can feel cold or industrial	Steel with powder coating, aluminum
Plastic/Composite	Budget setups, temporary displays	Less durable, lower perceived value	High-impact ABS, modular plastic units
Mobile Stands	Event use, flexible layouts	Slightly higher cost, needs storage	Locking casters, foldable designs
Vertical Display	Small spaces, quick browsing	Limited side-by-side comparison	Wall-mounted, tiered racks
Horizontal Layout	Design consultation, detailed comparison	Requires more floor space	Tabletop models, pull-out trays

Pro Tip: Before purchasing, request a sample swatch kit or visit a supplier showroom to test how different display types handle real carpet samples. This hands-on experience can reveal usability issues not apparent from product photos or descriptions.

Additional Selection Tips

• Look for UV-resistant materials if your showroom has direct sunlight to prevent fading of both the rack and carpet samples.
• Choose racks with easy labeling systems (e.g., slots for tags or digital QR codes) to help customers identify product details quickly.
• Ensure the rack allows for quick sample rotation to keep your display fresh and aligned with current inventory.
• Consider eco-friendly options made from recycled materials or sustainable wood sources to appeal to environmentally conscious clients.
• Check warranty and customer support from the manufacturer—reputable suppliers often offer repair or replacement services.

Ultimately, the best carpet sample display rack and stand is one that balances form and function. It should protect your samples, reflect your brand’s professionalism, and make it effortless for customers to explore your offerings. Take the time to evaluate your specific needs, measure your space, and invest in a display solution that grows with your business and enhances every customer interaction.

Frequently Asked Questions About Carpet Sample Display Racks

Q1: Which material is mostly used in making carpet sample display racks?

Carpet sample display racks are commonly constructed from wood, metal, and plastic—each offering unique advantages depending on the intended use and aesthetic goals. The best material choice should align with the project’s style, budget, and functional requirements.

• Wood: Offers a classic, elegant appearance ideal for high-end showrooms and design studios. It's durable and customizable but typically more expensive and susceptible to moisture damage if not properly treated.
• Metal: Known for strength and longevity, metal racks (often made from steel or aluminum) are excellent for commercial environments. They resist warping and support heavy loads, making them ideal for large sample collections.
• Plastic/Composite: Lightweight and cost-effective, plastic racks are suitable for temporary displays or budget-conscious setups. While less durable than wood or metal, modern composites can mimic the look of premium materials at a lower price.

Many manufacturers now offer hybrid designs, combining materials—such as metal frames with wooden shelves—to balance aesthetics, strength, and affordability.

Q2: What is the main function of the carpet display rack?

The primary function of a carpet display rack is to efficiently store, organize, and showcase carpet samples in a way that preserves their quality and enhances visual appeal. These racks are essential tools in flooring stores, interior design firms, and architectural offices.

• Preservation: Racks prevent creasing, folding, and dirt accumulation by allowing samples to hang or lie flat in a controlled manner.
• Organization: They enable categorization by color, texture, fiber type, or collection, making it easier for clients and professionals to compare options.
• Presentation: Well-designed racks enhance the aesthetic presentation of samples, creating a professional and inviting environment for decision-making.
• Accessibility: Easy access to multiple samples speeds up the selection process and improves customer experience during consultations.

Ultimately, an effective carpet display rack supports both operational efficiency and sales performance.

Q3: Can the carpet sample display rack be used at home?

Yes, carpet sample display racks are increasingly being used in residential settings, especially by homeowners undertaking renovations or interior designers working from home. They provide a practical and stylish solution for comparing carpet options before making a final decision.

• Design Planning: Home users can lay out multiple samples side by side to evaluate how different textures and colors interact with existing furniture, lighting, and décor.
• Space Efficiency: Compact vertical or wall-mounted racks fit neatly into closets, home offices, or hallways without cluttering living spaces.
• Professional Touch: For freelance designers or contractors, having a personal display rack at home adds professionalism and streamlines client meetings.
• Temporary Use: Even for one-time projects, renting or purchasing a small rack can be more effective than storing rolled-up samples on the floor.

With sleek, modern designs available, these racks can double as decorative elements while serving a functional purpose.

Q4: Are carpet display racks movable?

Yes, many carpet sample display racks are designed with mobility in mind, though some are fixed or stationary depending on the model and application. Movable racks offer greater flexibility in space utilization and layout adjustments.

• Movable Racks: Often equipped with locking casters or wheels, these allow smooth repositioning within a showroom or storage area. Ideal for dynamic environments where space needs change frequently.
• Stationary Racks: Typically bolted or built-in, these provide maximum stability and are used in permanent installations where rearrangement isn’t needed.
• Modular Options: Some systems combine both approaches—individual units can be locked in place or rolled together to create larger configurations.
• Portability Features: Lightweight materials and folding designs make certain racks easy to transport for trade shows, pop-up displays, or off-site consultations.

When selecting a rack, consider whether mobility is a priority based on your space constraints and usage patterns.

Q5: Name a few benefits of a vertical carpet sample rack.

Vertical carpet sample racks are a popular choice for modern display solutions due to their space-saving design and efficient organization. They offer several advantages, particularly in compact or high-traffic environments.

• Space Efficiency: By utilizing vertical wall space, these racks minimize floor footprint, making them perfect for small retail spaces, mobile showrooms, or home offices.
• Improved Visibility: Samples are displayed in an upright, fan-like or tiered arrangement, allowing customers to view multiple options at once without bending or unrolling.
• Enhanced Organization: Vertical racks often feature labeled slots or dividers, enabling quick identification and retrieval of specific samples.
• Aesthetic Appeal: Their sleek, modern profile adds a professional and organized look to any room, contributing to a polished brand image.
• Better Air Circulation: Unlike stacked or rolled storage, vertical hanging allows airflow around each sample, reducing musty odors and moisture buildup over time.

For businesses aiming to maximize display capacity without sacrificing space, vertical carpet sample racks are an intelligent and practical investment.