Dyson Airwrap Vs Shark Flexstyle Is The Original Actually Better Or Just More Expensive

When it comes to at-home hairstyling tools, two names dominate the conversation: Dyson and Shark. The Dyson Airwrap revolutionized the market when it launched in 2018 with its Coanda airflow technology, promising salon-quality curls and smooth finishes without extreme heat. Years later, Shark responded with the FlexStyle, a multi-styler that mimics much of the Airwrap’s design—at nearly half the price. But does the original still hold up, or has the challenger closed the gap?

This isn’t just about branding or hype. For consumers spending hundreds on styling tools, the decision matters. Is the Dyson worth its premium price tag, or can the Shark FlexStyle deliver comparable results for less? We’ve tested both devices extensively, analyzed user feedback, and consulted stylists to provide an unbiased breakdown.

Design and Build Quality: First Impressions Matter

The first thing you notice when unboxing either device is the packaging. Dyson goes all-in on luxury—magnetic closures, satin-lined compartments, and sleek matte finishes. The Airwrap feels like a high-end gadget, not just a hair tool. It's lightweight (just under 2 lbs), well-balanced, and features a digital motor that runs quietly compared to older models.

Shark takes a more practical approach. The FlexStyle comes in a sturdy plastic case with foam cutouts. While it lacks the premium feel, it’s functional and travel-friendly. The device itself is slightly heavier than the Airwrap, which some users report causes hand fatigue during longer styling sessions. However, the build quality is solid, and the attachments snap securely into place.

Both include multiple attachments: smoothing brushes, volumizing brushes, and curling barrels (1.2” and 0.7”). The Airwrap uses magnetic attachments that click into place effortlessly. Shark’s are twist-lock, which are secure but slower to switch between.

Tip: Always let your styling tool cool down before changing attachments to avoid warping or damage.

Technology and Performance: How Do They Actually Work?

Dyson’s Coanda effect is the star of the Airwrap. Instead of clamping hair like traditional tongs, it uses airflow to wrap hair around the barrel automatically. This reduces frizz and minimizes direct heat exposure. The result? Smoother curls and waves with less manipulation. The Airwrap also includes intelligent heat control, measuring temperature 40 times per second to prevent extreme heat damage.

Shark’s FlexStyle uses a similar principle called “AirSeal Technology,” which also draws hair toward the barrel using airflow. In practice, it works—but not as consistently. On fine or slippery hair, the Shark sometimes fails to fully capture strands, requiring manual adjustment. Users with thick or coarse hair report better results, likely due to increased friction.

In side-by-side testing, the Airwrap produced tighter, more uniform curls with less effort. The Shark required more passes and hand-guiding, especially on shorter layers. However, for blow-drying and smoothing, both performed admirably. The Shark’s round brush attachment delivered volume comparable to the Dyson, and its drying speed was only marginally slower.

“Tools that reduce direct heat contact are inherently better for long-term hair health. Dyson leads here, but Shark is catching up.” — Lila Nguyen, Celebrity Stylist and Keratin Specialist

Price and Value: Is the Premium Justified?

The Dyson Airwrap retails for $599 (depending on the kit), while the Shark FlexStyle starts at $329. That’s a $270 difference—equivalent to a professional haircut every month for over two years. So what exactly are you paying for?

• Brand reputation: Dyson has built trust across appliances, from vacuums to fans.
• Refined engineering: Smoother motor, quieter operation, faster heat response.
• Better ergonomics: Lighter weight and balanced grip reduce strain.
• Attachment convenience: Magnetic accessories save time and frustration.

However, Shark offers excellent value. For under $350, you get nearly the same functionality: drying, smoothing, curling, and volumizing. It even includes a dual-voltage option for travelers, which some Dyson kits lack. If budget is a concern, the FlexStyle delivers 85–90% of the performance at 55% of the cost.

Feature	Dyson Airwrap	Shark FlexStyle
Price (Full Kit)	$599	$329
Weight	1.8 lbs	2.1 lbs
Attachment System	Magnetic	Twist-Lock
Noise Level	Quiet (78 dB)	Moderate (84 dB)
Curl Consistency	High	Medium-High
Heat Sensors	40/sec monitoring	Limited feedback
Warranty	2 years	2 years

Real-World Use: A Day in the Life of Two Stylists

To test real usability, we followed two women with different hair types through their weekly routines.

Case Study: Maya, Fine Wavy Hair (Shoulder-Length)

Maya struggled with flat roots and limp ends. She used the Dyson Airwrap three times a week for volume and soft waves. The Coanda effect worked seamlessly on her fine strands, wrapping them effortlessly. Her style held for 2–3 days with minimal touch-ups. “It feels like magic,” she said. “I don’t have to clamp or twist—I just guide it.”

When she borrowed a friend’s Shark FlexStyle, she found the airflow less effective. Her hair slipped off the barrel unless she manually held it in place. The final look was good but required more time and product to maintain.

Case Study: Tanya, Thick Curly Hair (Mid-Back Length)

Tanya used both tools primarily for blowouts. With the Dyson, she achieved a sleek finish in 25 minutes. The smoothing brush glided smoothly, and the heat control prevented puffiness. The Shark took 35 minutes but delivered a surprisingly similar result. “I couldn’t tell the difference in the mirror,” she admitted. “The Shark just took more elbow grease.”

For curling, Tanya preferred the Dyson’s consistency. The Shark occasionally snagged thicker sections, especially near the roots. Still, she considered it a viable alternative if budget were tight.

Tip: Apply a heat protectant before using either tool—especially with repeated passes.

Step-by-Step: Getting Salon-Quality Results at Home

Regardless of which tool you choose, technique matters. Here’s how to maximize results:

1. Start with damp, towel-dried hair. Both tools work best on 70–80% dry hair. Sopping wet hair won’t style properly; bone-dry hair won’t curl.
2. Apply a volumizing mousse or cream. This adds grip and helps curls hold. Avoid heavy oils—they can block airflow adhesion.
3. Section your hair. Clip away top layers and work from the bottom up. Smaller sections = better control.
4. Use the right barrel size. 1.2” for loose waves, 0.7” for tight curls. Rotate direction for a natural look.
5. Hold each section for 8–12 seconds. Don’t rush. Let the airflow do the work—don’t force-wrap.
6. Finish with the cool shot. Lock in the style and add shine by blasting cooled air for 5 seconds per section.
7. Don’t touch your curls immediately. Wait at least 5 minutes before running fingers through them.

“The biggest mistake people make is trying to style soaking wet hair. These tools aren’t dryers first—they’re stylers.” — Jamal Reed, Master Stylist at Luxe Mane Studio

Frequently Asked Questions

Can the Shark FlexStyle replace the Dyson Airwrap?

For many users, yes—especially those with medium to thick hair who prioritize function over finesse. If you're on a budget and willing to spend extra time styling, the Shark is a strong contender. However, if you have fine, slippery, or short hair, the Dyson’s superior airflow control may be worth the investment.

Do both tools cause hair damage?

Both use controlled heat and airflow to minimize damage compared to traditional irons. The Dyson has a slight edge due to its real-time temperature regulation. However, any tool can cause harm if used improperly—always use heat protectant and avoid daily high-heat styling.

Are replacement parts available for both?

Yes. Dyson sells individual attachments for $50–$70 each. Shark offers replacement barrels and brushes for $25–$40. Third-party options exist for both, though quality varies. Stick to official accessories for safety and performance.

Final Verdict: Is the Original Better—or Just Pricier?

The Dyson Airwrap is objectively better in terms of engineering, ease of use, and consistent results—especially for fine or difficult-to-style hair. Its Coanda technology works as advertised, reducing physical manipulation and heat exposure. The magnetic attachments, quiet motor, and refined ergonomics justify part of the premium.

But “better” doesn’t always mean “necessary.” The Shark FlexStyle proves that innovation can be replicated at a lower cost. It doesn’t match the Dyson in every category, but it comes remarkably close—particularly for blow-drying and smoothing. For budget-conscious buyers or those with thicker hair textures, the Shark offers tremendous value.

In the end, the choice depends on your priorities. If you want the most effortless, reliable experience and don’t mind the price, go with the Dyson. If you’re looking for smart engineering without the luxury markup, the Shark FlexStyle is a compelling alternative.

💬 Have you tried both? Share your experience below. Your insights could help someone decide whether to invest in the original or embrace the affordable challenger.