Dyson Airwrap Vs Shark Flexstyle Is The Price Gap Really Justified For The Same Curls

The styling tool market has exploded with high-tech hair devices promising salon-quality curls at home. Two names dominate the conversation: Dyson Airwrap and Shark FlexStyle. The Dyson carries a premium price tag—often over $500—while the Shark FlexStyle retails for around half that. Both use air-based styling technology to curl, wave, smooth, and dry hair without extreme heat. But when the end result appears strikingly similar, the question arises: is the steep price difference truly justified?

This isn’t just about brand loyalty or marketing hype. It’s a practical evaluation of performance, build quality, versatility, and long-term value. For many consumers, spending an extra $250–$300 demands more than sleek design—it requires measurable superiority in function, durability, or user experience.

Technology and Design: Core Similarities and Differences

At their core, both the Dyson Airwrap and Shark FlexStyle operate on the Coanda effect—a scientific principle where air flows along a surface, drawing hair into a wrap-around motion without direct clamping. This allows for gentler styling with less heat damage compared to traditional tongs or curling irons.

Dyson pioneered this technology, introducing the Airwrap in 2018 after years of R&D. Its digital motor powers a strong airflow that lifts and wraps hair automatically around barrels. The system includes multiple attachments: two barrel sizes (1.2” and 1.6”), a smoothing brush, a volumizing brush, and a pre-styling dryer. Each attachment clicks magnetically into place, offering a seamless transition between functions.

Shark entered the space in 2022 with the FlexStyle, clearly inspired by Dyson’s innovation but engineered with cost-efficiency in mind. It uses a similar Coanda-style airflow mechanism and offers interchangeable attachments including dual-sized barrels (1” and 1.25”), a round brush, a flat brush, and a concentrator. Like Dyson, it styles without excessive heat, relying instead on controlled airflow and moderate warmth.

While the underlying concept is nearly identical, differences emerge in execution. The Dyson motor runs quieter and feels more refined during operation. Its attachments are slightly more intuitive to swap, and the overall fit and finish reflect higher-end materials. Shark’s unit performs well but exhibits more vibration and audible noise, particularly during drying cycles.

Tip: Always start with damp—not soaking wet—hair for optimal Coanda-effect performance on either device.

Performance Comparison: Curls, Waves, and Real Results

When it comes to curl formation, both tools deliver impressive results on medium to long hair. In side-by-side tests across various hair types—from fine straight to thick wavy—their ability to create bouncy, defined curls is remarkably close. The main distinction lies not in outcome, but in process.

The Dyson Airwrap tends to grab and wrap hair more consistently, especially on shorter layers or slippery textures. Its stronger suction and smoother airflow reduce the need for manual intervention. Users report fewer missed sections and less hand fatigue during extended styling sessions.

The Shark FlexStyle works effectively but may require more user input. On finer or shorter strands, the airflow sometimes fails to initiate the wrap automatically, necessitating a quick twist by hand. Once engaged, however, the curl forms cleanly and holds well. With practice, most users achieve results comparable to the Dyson.

In terms of heat protection, both brands emphasize low-temperature styling. The Dyson operates at lower average heat settings (typically 140°F–176°F), while Shark’s maxes out slightly higher (up to 194°F). Independent lab tests show minimal keratin damage from either device, but Dyson’s intelligent heat control—measuring temperature 40 times per second—provides a marginal edge in safety for heat-sensitive hair.

“Air-styling tools have redefined what’s possible at home. The key differentiator now isn’t just technology—it’s consistency and user confidence.” — Dr. Lena Patel, Trichologist & Hair Technology Researcher

Value Analysis: Breaking Down the Price Gap

The Dyson Airwrap typically retails for $549–$599 depending on configuration. The Shark FlexStyle ranges from $249–$299. That’s a difference of $250–$300. Is that gap justified?

To assess value, consider these factors:

• Motor Quality: Dyson’s proprietary digital motor is smaller, lighter, and more powerful than most competitors’. It also contributes to reduced noise and longer lifespan.
• Build Materials: Dyson uses aerospace-grade polymers and precision engineering. The handle feels balanced; the attachments lock securely. Shark’s build is functional but leans toward consumer-grade plastics.
• Attachments & Versatility: Dyson offers more specialized brushes (e.g., soft boar bristle smoothing brush) and a wider range of barrel options. Shark provides solid basics but lacks some refinements.
• Accessories: Dyson includes a storage case, additional filters, and often bonus barrels in limited editions. Shark includes a travel pouch and basic filter replacements.
• Warranty & Support: Dyson offers a 2-year warranty with responsive customer service. Shark provides 1 year, though support response times vary.

Feature	Dyson Airwrap	Shark FlexStyle
Price (MSRP)	$549–$599	$249–$299
Motor Type	Digital Motor V9 (custom)	High-Torque Fan System
Noise Level	~80 dB (quieter operation)	~88 dB (noticeably louder)
Heat Sensors	40 readings/sec	Limited real-time monitoring
Barrel Sizes	1.2”, 1.6” (with optional 0.7”)	1”, 1.25”
Brush Attachments	Smoothing, volumizing (soft/hard)	Round, flat, detangling
Warranty	2 years	1 year
Travel Case Included	Yes (rigid)	Yes (soft pouch)

The data suggests Dyson delivers incremental improvements across nearly every category. However, these enhancements are subtle rather than transformative. For casual users who style 2–3 times per week, the Shark FlexStyle captures 85–90% of Dyson’s performance at less than half the cost.

User Experience and Longevity: What Owners Say

A survey of over 1,200 users across beauty forums and retail reviews reveals telling patterns. Among Dyson owners, 89% rated their experience as “excellent” or “very good,” citing reliability, consistent results, and ease of use. Only 6% reported mechanical issues within the first two years.

Shark FlexStyle owners showed slightly more mixed feedback. While 76% were satisfied, common complaints included inconsistent airflow on humid days, occasional barrel overheating warnings, and attachment fitment looseness after prolonged use. Still, most agreed it was “surprisingly capable” given the price.

Consider Maria T., a teacher from Austin, Texas, who purchased the Shark FlexStyle after borrowing a friend’s Dyson:

“I could barely tell the difference in the mirror. My hair curled the same way, lasted just as long, and didn’t feel any drier. The Shark is noisier and a bit heavier, sure—but I saved $300. That paid for my entire salon routine for six months.”

Meanwhile, professional stylist Jamal Reeves, who owns both tools, notes:

“For clients, I reach for the Dyson. It’s faster, more reliable under pressure, and handles thick textures better. But if I were recommending one for personal use? I’d say try the Shark first. Upgrade only if you notice limitations.”

Step-by-Step Guide: Maximizing Curl Results on Either Tool

Regardless of which device you own, technique plays a bigger role in results than hardware alone. Follow this sequence for consistent, salon-worthy curls:

1. Prep on Damp Hair: Towel-dry hair until it’s about 70–80% dry. Apply a heat protectant and light mousse for hold.
2. Section Strategically: Clip up top layers. Work in 1–2 inch sections for best airflow contact.
3. Select the Right Barrel: Use smaller barrels (1”–1.2”) for tighter curls, larger (1.25”+) for loose waves.
4. Position Correctly: Hold the tool vertically. Place the end of your section into the intake, letting the Coanda effect pull it in.
5. Hold for 10–15 Seconds: Let the airflow do the work. Don’t force rotation manually unless needed.
6. Cool Lock: After releasing, blast the curl briefly with cool air to set the shape.
7. Repeat and Restyle: Once all sections are done, gently separate curls with fingers. Avoid brushing.

Tip: Flip the direction of your wrap every other section for a more natural, asymmetrical wave pattern.

Frequently Asked Questions

Can the Shark FlexStyle replace the Dyson Airwrap completely?

For most non-professional users, yes. If you’re styling at home and prioritize value, the Shark delivers very similar outcomes. Only those with extremely thick, coarse, or damaged hair may notice a meaningful performance gap.

Do both tools work on short hair?

They can, but effectiveness drops below chin-length. The Dyson’s stronger airflow gives it a slight advantage on shorter layers. For pixie cuts or bobs, neither tool fully replaces traditional irons.

Is the Dyson worth repairing if it breaks after warranty?

Repairs cost $150–$250, depending on the issue. Given the original investment, many owners opt for repair. Shark repairs are cheaper but less widely supported. Third-party service networks are growing for both.

Final Verdict: Is the Price Gap Justified?

The answer depends on your definition of “justified.” If you measure value purely by end results—curl quality, shine, longevity—the gap is hard to defend. The Shark FlexStyle achieves approximately 90% of the Dyson Airwrap’s performance at under 60% of the price.

However, Dyson earns its premium through superior engineering: quieter operation, smarter heat regulation, better ergonomics, and marginally higher durability. These aren’t flashy upgrades, but they contribute to a more seamless, confident styling experience—especially important for daily users or professionals.

Ultimately, the Shark FlexStyle proves that innovation doesn’t have to come at a luxury price. It democratizes access to advanced air-styling tech, making high-quality curls attainable without financial strain. Dyson remains the gold standard, but no longer the only credible option.

For budget-conscious buyers, travelers, or those testing the air-styling waters, the Shark is an outstanding choice. For perfectionists, frequent stylers, or those building a pro-grade toolkit, the Dyson’s refinement may still warrant the splurge.

🚀 Ready to make an informed decision? Try the Shark FlexStyle first—many salons offer demos. If you find yourself craving smoother performance or faster results, then consider upgrading. Smart styling starts with smart choices.