Dyson Airwrap Vs Shark Flexstyle Is The Splurge Necessary For Curls

When it comes to at-home styling tools that promise salon-quality curls with minimal heat damage, two names dominate the conversation: Dyson Airwrap and Shark FlexStyle. Both use air-based styling technology—specifically, the Coanda effect—to attract hair to a barrel without extreme heat. But with a price difference of over $200, many consumers are asking: Is the Dyson Airwrap truly worth the premium, or can the more affordable Shark FlexStyle deliver comparable results?

This isn’t just about branding or prestige. It’s about time, effectiveness, ease of use, and long-term value. Whether you have fine waves, tight coils, or thick, unruly curls, your styling tool should work *with* your hair—not against it. Let’s break down both systems in depth to determine if the splurge on Dyson delivers a meaningful advantage.

How They Work: The Science Behind the Suction

Both the Dyson Airwrap and Shark FlexStyle rely on a principle called the Coanda effect—the tendency of a fluid (in this case, air) to stay attached to a curved surface. This allows the tools to draw hair around the barrel automatically, reducing the need for manual wrapping and minimizing direct heat exposure.

Dyson pioneered this technology in the consumer space, investing heavily in aerodynamics and digital motor engineering. Their ninth-generation digital motor powers a high-speed airflow that creates the suction needed to style hair with less reliance on clamping or scorching temperatures. The system includes multiple attachments: soft and firm smoothing brushes, a round volumizing brush, and curling barrels for left and right directions in two sizes (1.2” and 0.7”).

Shark entered the market later with the FlexStyle system, positioning itself as a “Dyson dupe” at nearly half the price. It uses a similar airflow mechanism but with a slightly different nozzle design and a single-size curling barrel (1.25”) that works bidirectionally. While not identical, the core concept is clearly inspired by Dyson’s innovation.

“Air-based styling represents a shift toward gentler, more sustainable hair care. The key differentiator isn’t just the tech—it’s consistency across hair types.” — Dr. Lena Patel, Trichologist & Hair Technology Researcher

Performance Comparison: Curls, Hold, and Ease of Use

Curl formation is where these tools live or die. A good curling tool should create defined, bouncy curls that last through the day without excessive frizz or flatness. Here’s how they stack up:

Curl Quality and Definition

The Dyson Airwrap excels in creating uniform, polished curls. Its dual-barrel options allow users to customize curl size based on hair length and texture. The smaller 0.7” barrel is ideal for shorter hair or tighter ringlets, while the 1.2” produces loose, beachy waves. The automatic winding action is reliable, especially on medium to thick hair, though very short layers may require manual assistance.

The Shark FlexStyle produces softer, more natural-looking waves. Its single 1.25” barrel limits versatility, making it less effective for tighter curls. On longer hair, it performs well, but on shoulder-length or shorter styles, the barrel can feel oversized, resulting in loose bends rather than defined curls. Users with fine or slippery hair report that strands sometimes fail to wrap completely, requiring reapplication.

Hold and Longevity

Dyson’s styling often lasts 8–12 hours with minimal touch-ups, particularly when used with pre-styling products like mousse or heat protectant. The combination of controlled heat (max 265°F) and consistent airflow helps set the shape without over-drying.

Shark’s hold tends to fade faster—around 4–6 hours for most users—especially in humid conditions. Some testers noted that curls “dropped” by midday unless paired with strong-hold hairspray. The lower heat setting (max 210°F) is gentler but may not be sufficient to lock in shape for all hair types.

Tip: For maximum curl retention with either tool, apply a lightweight mousse before styling and avoid touching the curls with your hands immediately after forming.

Design and Usability: Ergonomics Matter

A styling tool might look sleek on a shelf, but daily usability determines whether it stays in your routine—or collects dust.

The Dyson Airwrap has a refined, minimalist design. The handle is balanced, and the attachments click securely into place with magnetic connectors. The cord is long (almost 10 feet), allowing freedom of movement. However, the device is heavier than average (about 2.2 lbs), which can cause wrist fatigue during extended styling sessions.

Shark FlexStyle is noticeably lighter (1.7 lbs) and features an ergonomic swivel handle that rotates for easier maneuvering around the head. The attachment system uses a twist-lock mechanism, which some find less intuitive than Dyson’s magnets. The cord is shorter (6.5 feet), potentially limiting reach in larger bathrooms.

One standout feature of the FlexStyle is its modular design: the wand detaches and converts into a handheld dryer with concentrator and diffuser attachments. This versatility adds value, especially for those who want fewer devices cluttering their vanity.

User Experience Across Hair Types

• Fine, straight hair: Dyson offers better grip and volume; Shark may struggle to initiate wrapping.
• Medium, wavy hair: Both perform well, though Dyson provides more polished results.
• Thick, curly hair: Dyson handles density better; Shark may require sectioning more finely.
• Short hair: Dyson’s smaller barrel gives more styling options; Shark’s large barrel limits utility.

Price, Value, and Long-Term Investment

The Dyson Airwrap retails for $599 (full kit), while the Shark FlexStyle starts at $229. That’s a $370 difference—equivalent to several professional blowouts or a year’s supply of premium haircare products.

Is the gap justified? Consider the following:

Feature	Dyson Airwrap	Shark FlexStyle
Base Price	$599	$229
Curling Barrel Sizes	Two (0.7” and 1.2”)	One (1.25”)
Heat Settings	3	2
Attachments Included	6 (includes pre-styler, dryers, brushes)	5 (includes dryer, concentrators, diffuser, curler)
Warranty	2 years	1 year
Dryer Functionality	Yes, but secondary	Yes, primary function
User Reviews (Avg.)	4.5/5	4.1/5

Dyson’s higher cost reflects advanced engineering, superior materials, and rigorous testing. It’s built for durability and precision. Shark sacrifices some refinement for affordability but still delivers core functionality. If you prioritize curl customization and long-term reliability, Dyson may justify the cost. If you want a versatile tool that dries and styles at a fraction of the price, Shark makes a compelling case.

Real-World Test: A Week with Both Tools

Jamie, a 32-year-old with shoulder-length, wavy hair prone to frizz, tested both tools over seven days. Her goal was salon-worthy curls without spending over 30 minutes styling.

Day 1–3: Using the Dyson Airwrap, she achieved consistent, camera-ready curls in 25 minutes. The 1.2” barrel created soft spirals that lasted through workdays and evening outings. She appreciated the quiet operation and secure attachment system.

Day 4–7: Switching to Shark FlexStyle, Jamie found the process slower. The barrel didn’t catch her hair as reliably, requiring manual repositioning. Curl definition was looser, and by hour five, waves had relaxed into gentle bends. However, she liked using the same device to dry her hair, saving counter space.

Verdict: “The Dyson feels like a luxury upgrade—more efficient and polished. But the Shark surprised me with its flexibility. If I were on a budget, I’d choose Shark. But if I wanted the best possible result every time, I’d save up for Dyson.”

Step-by-Step Guide to Maximizing Curl Results

No matter which tool you own, technique plays a crucial role in achieving lasting curls. Follow this sequence for optimal results:

1. Start with damp hair: Both tools work best on hair that’s 70–80% dry. Towel-dry thoroughly, then use the concentrator attachment to smooth and prep.
2. Apply a heat protectant and mousse: Focus on mid-lengths to ends to boost hold and reduce frizz.
3. Section your hair: Clip the top half up. Work in 1–2 inch sections for even styling.
4. Hold the barrel vertically: Position the tool so the airflow intake faces outward. Place the section near the nozzle—the Coanda effect will begin wrapping automatically.
5. Hold for 8–10 seconds: Keep tension light. Overholding can cool-set the hair too soon, reducing bounce.
6. Cool shot (optional): After releasing, blast the curl with cool air for 3 seconds to set it.
7. Let curls cool completely: Avoid touching or brushing until all sections are done.
8. Finish with light serum or hairspray: Smooth flyaways and add shine without weighing hair down.

Tip: Always style from the bottom up and alternate curl directions for a more natural, lived-in look.

FAQ: Common Questions Answered

Can the Shark FlexStyle create tight curls like the Dyson?

Not effectively. The Shark’s single 1.25” barrel is designed for waves and loose curls. Without a smaller barrel option, it cannot replicate the tighter ringlets achievable with Dyson’s 0.7” attachment.

Is the Dyson Airwrap worth it for people with short hair?

Yes, especially if you have layered cuts or bangs. The smaller barrel and precise control make it ideal for styling shorter lengths, whereas the Shark’s larger barrel may not accommodate them well.

Do both tools reduce heat damage?

Yes—both use lower heat than traditional curling irons and rely on airflow to style. Dyson’s intelligent heat control monitors temperature 40 times per second, minimizing extreme fluctuations. Shark lacks this feature but still operates at safer temps than metal-barrel irons.

Final Verdict: Is the Splurge Necessary?

If your priority is consistent, high-definition curls across varying hair types and lengths, the Dyson Airwrap earns its premium. Its dual barrels, superior airflow control, and build quality translate into faster styling and longer-lasting results. For professionals, influencers, or anyone who values a flawless finish, it’s a worthwhile investment.

However, the Shark FlexStyle is far from a compromise. At less than half the price, it delivers solid performance, especially for those seeking everyday waves and multi-functionality. Its convertible design appeals to minimalists and budget-conscious users alike. While it doesn’t match Dyson’s polish, it proves that effective air-styling no longer requires a luxury price tag.

The splurge isn’t strictly *necessary*—but it does buy you refinement, precision, and time savings. Ask yourself: How much do you value consistency versus versatility? Are you styling daily, or occasionally? Do you have challenging hair texture or length?

For many, the answer lies in usage frequency and personal standards. Occasional users may thrive with Shark. Daily stylers chasing perfection will likely prefer Dyson.

“The right tool isn’t always the most expensive one—it’s the one that fits your routine, hair type, and expectations.” — Mariah Chen, Celebrity Stylist

Take Action: Choose What Works for You

Don’t let marketing hype dictate your decision. Try to test both tools in-store if possible, or rent them through beauty subscription services. Pay attention to how your hair responds—not just on day one, but after repeated use.

If you’re ready to invest in healthier, more beautiful curls, start by clarifying your needs. Then, choose the tool that aligns with your lifestyle—not just your wishlist.

💬 Have you tried both the Dyson Airwrap and Shark FlexStyle? Share your experience in the comments and help others decide whether the splurge pays off.