Funko Pop Chase Vs Common Variant Are Collectors Driving Prices Up Artificially

The rise of Funko Pops as mainstream collectibles has transformed a niche hobby into a global marketplace. What began as fun vinyl figures based on popular characters has evolved into a speculative economy where rare variants sell for hundreds—or even thousands—of dollars. Among these, \"Chase\" variants and \"common\" versions of the same character often differ only slightly in appearance, yet their price tags can be worlds apart. This disparity raises a critical question: Are collectors artificially inflating prices through hype and scarcity, or do these premiums reflect genuine market value?

Understanding the dynamics between Chase and common variants requires more than just knowing what they are—it demands insight into collector psychology, resale markets, and the role of artificial scarcity in modern collectibles.

What Are Chase and Common Variants?

Funko first introduced the term \"Chase\" to describe special, limited-edition versions of standard Pop figures. These might feature alternate paint applications, metallic finishes, glow-in-the-dark elements, or unique accessories. Unlike regular (common) releases, Chases are produced in significantly smaller quantities—sometimes as low as 1 in 6 to 1 in 24 per retail case—making them harder to find at random.

For example, a standard Batman Pop might have black eyes and a matte cape, while its Chase variant could feature white eyes, a glossy finish, or a translucent cowl. Visually, the difference may seem subtle, but in the secondary market, that small change can translate into massive price differences.

Feature	Common Variant	Chase Variant
Production Quantity	High (mass-produced)	Low (limited ratio per case)
Availability	Widely available in stores	Rare; must be found randomly
Average Retail Price	$10–$15	$10–$15 (retail), $50+ (resale)
Distinguishing Traits	Standard design	Alternate colors, finishes, or details
Collector Demand	Moderate	High (especially if rare)

Tip: Always verify authenticity before purchasing high-value Chases—counterfeits are increasingly common in online marketplaces.

The Psychology Behind the Premium

Scarcity drives desire. When something is hard to obtain, humans naturally assign it greater value. This principle, deeply rooted in behavioral economics, explains why Chase variants command such high prices despite minimal aesthetic differences from their common counterparts.

Collectors aren’t just buying a figure—they’re buying exclusivity, bragging rights, and the thrill of the hunt. The act of “pulling” a Chase from a blind box or finding one unopened at a thrift store adds emotional weight to ownership. That emotional investment often translates into willingness to pay inflated prices.

Moreover, social media platforms like Instagram, Reddit, and TikTok amplify this effect. A single viral post showcasing a rare Chase can spark bidding wars on eBay or Mercari within hours. Suddenly, a $15 figure becomes a $300 commodity—not because of craftsmanship or materials, but because demand spikes overnight.

“The value of a collectible isn’t always in its physical form—it’s in the story behind it. A Chase Pop isn’t just rarer; it represents a moment of luck, discovery, and community recognition.” — Dr. Lydia Chen, Cultural Economist & Toy Market Analyst

Is the Market Artificially Inflated?

There’s growing concern that the Funko secondary market is being manipulated by resellers and investor-collectors who treat Pops like tradable assets rather than display pieces. Some individuals buy entire cases of new releases solely to hunt for Chases, then immediately list them at steep markups.

This behavior creates artificial scarcity. Even when production numbers aren’t officially disclosed, the perception of rarity—fueled by aggressive resale tactics—drives up prices independent of actual supply constraints. For instance, a Chase version of a relatively obscure character might sell for over $200 simply because two collectors engage in a bidding war, not because there’s any intrinsic reason for such a valuation.

Additionally, third-party grading services like CGC (Certified Guaranty Company) have entered the Funko space, further commodifying the hobby. A graded 10/10 Chase Pop in perfect packaging can fetch ten times the price of an ungraded one—even if both were stored identically. Critics argue this encourages hoarding and financialization, turning what was once a casual pastime into a speculative venture.

Mini Case Study: The Rise and Fall of the Glow-in-the-Dark Ghostbusters Spengler

In 2020, Funko released a glow-in-the-dark variant of Egon Spengler from Ghostbusters as a Chase. Initially selling for $12 at retail, copies began appearing on eBay with bids exceeding $400 within weeks. Forums lit up with excitement—some calling it the “holy grail” of modern Ghostbusters Pops.

However, months later, it became apparent that distribution had been wider than assumed. Over 1,200 units surfaced on resale sites, suggesting a higher production run than typical Chases. As availability increased, prices plummeted to around $60—a 85% drop.

This case illustrates how perception, not actual scarcity, initially drove the price surge. Once reality set in, the bubble burst. Yet during the peak, many buyers paid top dollar based on FOMO (fear of missing out), not data.

How Collectors Contribute to Price Inflation

While resellers play a significant role, everyday collectors also fuel artificial pricing through behaviors like:

• Completing Sets: Many aim to own every variant of a favorite franchise, including Chases, regardless of cost.
• Hype Amplification: Sharing “score” photos online increases visibility and desirability.
• Grading Obsession: Prioritizing mint-condition, sealed figures pushes others to preserve rather than enjoy their collections.
• Speculative Buying: Purchasing multiple units of new releases hoping one will become valuable.

These actions collectively tighten supply in the short term and signal high demand, encouraging platforms like StockX and eBay to list Pops alongside sneakers and watches as “alternative investments.”

Checklist: Smart Collecting Without Feeding the Hype

1. Research production estimates before assuming rarity.
2. Avoid bidding wars—set a maximum price and stick to it.
3. Buy for enjoyment, not investment, unless you're experienced.
4. Inspect listings carefully for counterfeits or damage.
5. Join collector communities to get unbiased opinions on value trends.
6. Consider long-term viability—will this Pop still matter in five years?
7. Store properly to maintain condition without obsessing over perfection.

When Does High Value Make Sense?

Not all premium pricing is unjustified. Certain factors can legitimately justify higher prices:

• True Scarcity: Store-exclusive or convention-only Chases with documented low runs.
• Cultural Relevance: Characters tied to major events (e.g., Marvel's Iron Man after Tony Stark’s arc conclusion).
• Historical Significance: Early wave Chases from discontinued lines (e.g., original San Diego Comic-Con exclusives).
• Condition and Packaging: Sealed, graded, and flawlessly preserved figures.

For example, a sealed SDCC-exclusive Chase of Darth Vader from 2015 has sold for over $1,000 due to its proven rarity and nostalgic appeal. This reflects authentic market value grounded in history and scarcity, not fleeting hype.

The key distinction lies in whether the price is supported by verifiable data or driven by emotion and trend cycles.

Step-by-Step Guide to Evaluating a Chase Pop’s Real Worth

1. Identify the Release Type: Was it a retail Chase, convention exclusive, or promotional item?
2. Check Production Clues: Look for retailer statements, case breakdowns, or insider reports on pull ratios.
3. Analyze Recent Sales: Use eBay’s “Sold Listings” filter to see actual transaction prices, not just asking bids.
4. Assess Condition Honestly: Opened boxes, scratches, or bends drastically reduce value.
5. Compare to Common Version: If the common sells for $15 and the Chase averages $75, ask why. Is the difference justified?
6. Monitor Trends Over Time: Use price tracking tools like Terapeak or dedicated Funko databases to spot inflation bubbles.
7. Consult Collector Communities: Subreddits like r/Funko or Facebook groups often debunk myths about rarity.

Tip: Don’t trust listing titles that say “Rare Chase!”—verify independently. Mislabeling is rampant.

FAQ

Are all Chase variants worth more than common ones?

No. While most Chases start with a price advantage, long-term value depends on sustained demand, cultural relevance, and actual scarcity. Many Chases lose value quickly once hype fades or more units surface.

Can I make money flipping Funko Pops?

Possibly, but it’s risky. Most Pops don’t appreciate significantly. Success requires deep market knowledge, timing, and access to undervalued inventory. Treating it as a side hustle rather than a reliable income source is advisable.

Does Funko intentionally create artificial scarcity?

Evidence suggests yes. By using randomized Chase distribution and limiting transparency around production numbers, Funko maintains mystery and excitement—which boosts sales. However, this model benefits retailers and resellers more than average collectors.

Conclusion: Balancing Passion and Pragmatism

The debate over whether collectors are artificially inflating Funko Pop prices isn’t just about economics—it’s about culture. On one hand, the ability to assign personal and communal value to objects is part of what makes collecting meaningful. On the other, unchecked speculation risks alienating casual fans and turning beloved hobbies into cutthroat markets.

Chase variants offer excitement and exclusivity, but their worth should be measured not just in dollars, but in joy, storytelling, and connection to fandom. Before spending hundreds on a glow-in-the-dark figure, ask yourself: Am I buying this because I love it, or because I’m afraid of missing out?

Smart collecting means knowing the difference between value and vanity. It means preserving the fun of the hunt without losing sight of why you started in the first place.

🚀 Ready to build a smarter collection? Start tracking your Pops, join informed communities, and focus on pieces that bring you joy—not just profit. Share your thoughts below: Have you ever paid a premium for a Chase? Was it worth it?