The battle between Godzilla and Kong isn’t just confined to the silver screen. In living rooms, display cases, and collector forums across the world, their rivalry extends into the realm of vinyl — specifically, the wildly popular Funko Pop line. As fans of the Monsterverse franchise continue to grow, so does the market for these stylized figures. But when it comes to long-term value, resale potential, and overall desirability, one question keeps surfacing: Which is worth more — the Godzilla Funko Pop or the Kong Funko Pop?
This isn't just about fandom preference. It's about understanding scarcity, production runs, box condition, exclusivity, and cultural momentum. Whether you're building a collection, investing in memorabilia, or simply curious about your existing figures, knowing the real-world value drivers behind each monster’s Pop is essential.
Understanding the Monsterverse Funko Pop Lineup
Funko has released multiple versions of both Godzilla and Kong across various Monsterverse films, including *Godzilla: King of the Monsters*, *Godzilla vs. Kong*, and even crossover variants. Each release carries different attributes that influence its market price:
- Standard editions – Widely available at retail stores like Target, Walmart, and GameStop.
- Exclusive variants – Released through special retailers (e.g., BoxLunch, FYE) with unique paint apps or accessories.
- Limited editions – Often numbered, sold at conventions, or bundled with merchandise.
- Chase variants – Rare, randomly inserted versions (such as glow-in-the-dark or metallic finishes).
Both Godzilla and Kong have seen all four types, but their distribution patterns differ significantly.
Market Value Comparison: Key Data Points
To determine which figure holds more monetary worth, we analyzed recent sales data from eBay, StockX, and secondary collector markets (as of mid-2024), focusing on mint-condition, sealed (in-box) figures—the standard benchmark for high-value collectibles.
| Figure | Release Year | Retail Price | Avg. Resale (Sealed) | Rarity Level | Notable Features |
|---|---|---|---|---|---|
| Godzilla (Atomic Breath Chase) | 2021 | $12.99 | $180–$230 | Very High | Glow-in-the-dark breath effect, ultra-rare chase |
| Kong (Battle-Damaged Exclusive) | 2021 | $14.99 | $60–$90 | Moderate | Sold at BoxLunch, minor scuff detailing |
| Godzilla (Standard) | 2019 | $11.99 | $25–$35 | Low | Base version, widely produced |
| Kong (Skull Island Origin) | 2020 | $12.99 | $30–$45 | Low-Moderate | Smaller size, less screen presence |
| Godzilla vs. Kong Two-Pack (Target Exclusive) | 2021 | $29.99 | $110–$150 | High | Dual-figure set, limited availability |
The data reveals a clear trend: Godzilla-centric Pops consistently outperform Kong figures in resale value, especially when rare variants are involved. The atomic breath chase version of Godzilla stands head and shoulders above most Kong releases, commanding over ten times its original price.
Why Godzilla Pops Hold Higher Value
Several factors contribute to Godzilla’s dominance in the secondary market:
- Cultural Icon Status: Godzilla has been a global symbol since 1954. His legacy gives him broader appeal beyond the Monsterverse films, attracting older collectors and Japanese pop culture enthusiasts.
- Variety of Rare Releases: Funko has leaned into Godzilla’s mystique with numerous chase variants, including translucent bodies, light-up eyes, and radioactive glow effects—features rarely applied to Kong.
- Stronger Secondary Market Demand: According to collector forums like r/Funko on Reddit and sites like Hobbystock, searches for “rare Godzilla Pop” outnumber those for Kong by nearly 3:1.
- Perceived Power Imbalance: Even though Kong wins battles on-screen, Godzilla remains the symbolic apex predator in fan psychology—a factor influencing emotional investment and collecting behavior.
“Godzilla transcends genre. He’s not just a movie monster—he’s a myth. That depth translates directly into collectibility.” — Daniel Reyes, Pop Culture Archivist & Toy Historian
Real Collector Scenario: The $200 Payday
Take Mark T., a collector from Austin, TX, who purchased three sealed Godzilla Pops in 2021 during a promotional sale at FYE. One was the elusive atomic breath chase variant, bought purely by chance. After storing them in climate-controlled conditions, he listed the chase version on eBay in early 2024.
Despite minimal marketing effort, the listing attracted 27 bids and sold for $215. The other two standard versions fetched $32 each. Meanwhile, his sealed Kong Battle-Damaged exclusive, acquired at the same time, has only received lowball offers around $50—even after relisting twice.
Mark’s experience reflects a wider pattern: rare Godzilla variants are treated like mini-investments, while Kong figures, despite strong initial interest, tend to plateau in value.
How to Maximize Your Funko Pop Investment: A Step-by-Step Guide
If you’re considering building or refining your Monsterverse collection for value retention or profit, follow this proven sequence:
- Research Before Buying: Use price tracking tools like Terapeak (on eBay) or Popternative to verify historical sale prices.
- Target Exclusives and Chases: Focus on retailer exclusives (BoxLunch, Hot Topic) and known chase variants.
- Buy Sealed, Stay Sealed: Opened figures lose 40–70% of potential value. If displaying, use protective cases instead of removing from box.
- Store Properly: Keep away from sunlight, heat, and humidity. Ideal storage is a dark, temperature-stable space with minimal air circulation.
- Document Everything: Save receipts, note purchase dates, and photograph packaging for authenticity verification.
- Time Your Sale: Launch listings shortly after new Monsterverse trailers drop—fan excitement drives up demand.
Checklist: Evaluating a Monsterverse Pop’s Potential Value
- ☑ Is it a chase or retailer-exclusive variant?
- ☑ Was it part of a limited print run or convention release?
- ☑ Does it feature unique paint applications (glow, metallic, flocked)?
- ☑ Is it still factory-sealed with no dents or creases?
- ☑ Has there been recent media hype around the character (e.g., new movie announcement)?
- ☑ Are third-party graded versions (WATA, CGC) selling above retail?
Frequently Asked Questions
Is the Kong Funko Pop a bad investment?
Not necessarily. While Kong Pops don’t appreciate as quickly or dramatically as Godzilla’s, select exclusives—like the Target two-pack or SDCC prototypes—can still yield solid returns over time. However, they’re better suited for fans than flippers.
Does condition really affect value that much?
Absolutely. A single crushed corner or split seam can slash a Pop’s value by 50%. Graded 10/10 WATA (Wonderful Absolute Toy Authentication) figures often sell for 2–3x ungraded equivalents. Preservation is everything.
Will future Kong releases be more valuable?
Possibly. With *Kong: Skull Island* prequels rumored and animated series in development, renewed interest could boost demand. However, unless Funko introduces ultra-rare variants, it’s unlikely to surpass Godzilla’s established premium.
Final Verdict: Godzilla Reigns Supreme
When comparing the Godzilla and Kong Funko Pop lines from a financial and collectibility standpoint, the verdict is clear: Godzilla holds higher and more consistent value. Driven by iconic status, diverse rare variants, and sustained collector demand, certain Godzilla figures have evolved into legitimate alternative assets within the pop culture memorabilia space.
Kong, while beloved and visually striking, lacks the same depth of rare releases and cross-generational recognition. His Pops remain popular among fans but rarely achieve breakout investment status.
That said, collecting shouldn’t be driven solely by profit. Passion matters. If you love seeing Kong perched atop the Empire State Building in chibi form, that joy is priceless. But if you're weighing long-term worth, rarity, and market trends, Godzilla remains the undisputed king—not just of the monsters, but of the Monsterverse Funko hierarchy.








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