How To Get Verified On Instagram Requirements And Application Tips

Gaining a blue verification badge on Instagram is more than just a status symbol—it’s a mark of authenticity in a space crowded with impersonators and lookalike accounts. For public figures, brands, and influencers, the badge can enhance credibility, improve discoverability, and protect against fraud. But despite its visibility, Instagram keeps the verification process selective and opaque. Many applicants are rejected not because they lack influence, but because they misunderstand the criteria or fail to present their case effectively.

This guide breaks down exactly what Instagram requires for verification, how to submit a strong application, and practical steps you can take to strengthen your profile before applying. Whether you're a growing influencer, entrepreneur, or public figure, understanding the nuances of the process gives you a real advantage.

Understanding Instagram Verification: What It Is and Why It Matters

The Instagram verification badge—a small blue checkmark next to a username—confirms that an account is authentic and represents who it claims to be. It does not indicate popularity, follower count, or endorsement by Instagram. Instead, it's a tool designed to prevent impersonation and help users identify legitimate accounts, especially those of public interest.

Instagram emphasizes that verification is reserved for individuals, businesses, and organizations that are “notable and well-known.” This means the platform prioritizes recognition beyond Instagram itself. A large following on the app isn’t enough if there’s no presence or mention in reputable external sources like news outlets, industry publications, or official databases.

“Verification is about authenticity, not influence. We verify accounts based on their presence across the web, not just within our app.” — Instagram Help Center

While the badge doesn’t come with algorithmic advantages or direct monetization benefits, it plays a critical role in trust-building. Verified accounts often see higher engagement from new audiences, better media collaboration opportunities, and reduced risk of being copied or misrepresented.

Official Requirements for Instagram Verification

To qualify for verification, Instagram outlines four core criteria. All must be met for your application to be considered:

1. Authentic: Your account must represent a real person, registered business, or entity.
2. Unique: Only one account per person or business may be verified, except for language-specific accounts (e.g., @brand_en and @brand_es).
3. Complete: The account must be public, have a bio, profile photo, and at least one post. It should also be attached to a connected Facebook Page if applicable.
4. Notable: The account must represent a well-known, highly searched-for person, brand, or entity. Instagram looks for coverage in multiple news sources—not paid or promotional content.

It’s important to note that meeting these requirements does not guarantee approval. Instagram receives thousands of applications daily and reserves final judgment based on overall notability and public interest.

Tip: Avoid submitting an application if your account is private, incomplete, or primarily focused on fan content—these are automatic disqualifiers.

Step-by-Step Guide to Applying for Instagram Verification

The application process takes place entirely within the Instagram app. There is no external website or email address for submissions. Follow this sequence carefully:

1. Open your profile and tap the menu (three lines) in the top-right corner.
2. Select Settings → Account → Request Verification.
3. Enter your full name (for individuals) or business name (for brands).
4. Select your category (e.g., News & Blog, Sports, Government, Music, etc.). Choose the most accurate option.
5. Upload a government-issued ID (for individuals) or official business documents (e.g., tax filings, articles of incorporation, utility bills).
6. Provide links to news articles or press coverage that support your notability. Include 2–3 high-quality sources.
7. Tap Send. You’ll receive a notification within 30 days.

If approved, the badge appears immediately. If denied, you can reapply after 30 days. However, resubmitting the same information without improvements will likely result in another rejection.

“Most failed applications lack third-party validation. Instagram needs proof that you’re recognized outside your own network.” — Maya Patel, Social Media Strategist

What Counts as Notability? Real Examples That Worked

Instagram evaluates notability through independent, credible sources. Self-published blogs, social media mentions, or YouTube views don’t count unless accompanied by external validation. Here’s what qualifies:

• Articles in established news outlets (e.g., BBC, Forbes, The New York Times, TechCrunch)
• Features in industry journals or trade publications
• Official government or organizational listings (e.g., city council websites, sports league rosters)
• Press releases distributed via recognized wire services (e.g., PR Newswire, Business Wire)
• Inclusion in authoritative databases (e.g., IMDb for actors, Crunchbase for startups)

Mini Case Study: Independent Artist Gains Verification

Jess Lin, an electronic music producer, built a strong following on Instagram and SoundCloud over two years. Despite having 80K followers, her first verification attempt was rejected. She realized her application lacked external credibility.

Over the next six months, she focused on gaining press coverage. She pitched interviews to niche music blogs, performed at recognized festivals, and secured a feature in DJ Mag. She also listed her artist profile on Beatport and Resident Advisor—both considered authoritative in the industry.

When she reapplied, she included links to her DJ Mag interview, festival lineup announcement, and official artist page on Beatport. Her second application was approved within 10 days.

Jess’s success wasn’t due to follower growth—it was strategic reputation building across trusted platforms.

Do’s and Don’ts: Application Best Practices

Do’s	Don’ts
Use a clear, recognizable profile photo (face or logo)	Use cartoon avatars or group photos
Submit recent, high-resolution ID or business documents	Submit expired IDs or blurry images
Link to non-promotional news articles with bylines and publication dates	Link to personal blogs, Instagram posts, or YouTube videos
Ensure your bio clearly states who you are and what you do	Use vague bios like “just living my truth” or “vibes only”
Apply from the mobile app—web submissions aren’t accepted	Try to apply via email or third-party services

Tip: Use the same name on Instagram as it appears in news articles. Inconsistencies in spelling or formatting can cause rejection.

How to Build Notability Before Applying

If you don’t yet meet the notability threshold, focus on building external recognition. This is not about gaming the system—it’s about establishing genuine authority in your field.

Checklist: Building Verification-Ready Credibility

• Secure media coverage in reputable online or print publications
• Speak at conferences, panels, or industry events
• Get featured in expert roundups or “top 10” lists
• Obtain a Wikipedia page (if eligible)
• List your business in directories like Google Business, Yelp, or Crunchbase
• Publish press releases through distribution services
• Maintain consistent branding across all platforms
• Ensure your name appears in searchable, indexed content

For individuals, consider creating a personal website with a media kit, press section, and professional bio. For brands, ensure your legal business name matches your Instagram handle and that you have a registered domain and public contact information.

Notability isn’t built overnight, but each external mention strengthens your case. Track every article, interview, or listing—you’ll need them when you apply.

Common Reasons for Rejection (and How to Fix Them)

Instagram does not provide detailed feedback on rejected applications. However, based on user reports and platform guidelines, the most frequent causes include:

• Lack of notable press: Relying on social media buzz instead of independent news coverage.
• Name inconsistency: Using a nickname or stage name not reflected in official documents or media.
• Insufficient documentation: Submitting low-quality images or unverifiable sources.
• Private or incomplete profile: Accounts without bios, profile pictures, or public content are automatically disqualified.
• Fan or parody account confusion: Even if well-intentioned, these are not eligible for verification.

If you’re rejected, wait at least 30 days before reapplying. Use that time to gather stronger evidence of notability, update your profile, and ensure all documents are current and legible.

FAQ: Common Questions About Instagram Verification

Can I pay to get verified on Instagram?

No. Instagram does not offer paid verification outside of Meta Verified, a subscription service available in select countries that provides verification, impersonation protection, and customer support. However, Meta Verified is separate from the traditional blue badge granted for notability and is intended for general users seeking authenticity, not public figures.

Does follower count matter for verification?

Not directly. Instagram does not disclose a minimum follower requirement. You can be verified with 10K followers if you have significant media presence, or have 500K followers and still be rejected if you lack external recognition.

Can businesses get verified?

Yes. Businesses must prove they are well-known and frequently searched. Eligible entities include brands, nonprofits, and government organizations. Required documents may include business licenses, tax filings, or official correspondence with the company name and address.

Final Tips for a Stronger Application

Before hitting “Send,” conduct a final audit of your submission:

• Is your full legal name or official business name used consistently?
• Are your supporting articles from reputable, independent sources?
• Is your ID or business document clear, valid, and properly formatted?
• Is your Instagram profile public, complete, and professional?
• Have you avoided using hashtags or emojis in your application fields?

One often-overlooked factor is timing. Apply during periods of heightened public attention—after a major launch, media appearance, or event. If you’ve recently been featured in national news, submit your application within 48 hours while the momentum is fresh.

Conclusion: Take Action with Confidence

Getting verified on Instagram is not about shortcuts—it’s about demonstrating real-world recognition and authenticity. The process favors those who have built a public footprint beyond social media algorithms. By understanding Instagram’s criteria, preparing thorough documentation, and strategically building external credibility, you position yourself for success.

Start by auditing your current profile and media presence. Gather your strongest third-party references. If you’re not ready yet, use this as a roadmap to grow your notability with purpose. When the time comes to apply, you’ll do so with confidence, clarity, and a compelling case.

💬 Have you applied for Instagram verification? Share your experience or questions in the comments—your story could help others navigate the process.