When Dyson released the original Airwrap in 2018, it redefined at-home hairstyling. With its innovative use of Coanda airflow to curl, smooth, and dry hair without extreme heat, it quickly became a cult favorite. But in 2023, Dyson launched an updated version—refined, quieter, and with smarter attachments. For owners of the original model, the big question remains: is the new Dyson Airwrap worth the upgrade?
This article dives into real-world performance, design changes, user feedback, and value to give you an honest, no-hype answer.
What’s New in the 2023 Dyson Airwrap?
The latest Dyson Airwrap isn’t a complete overhaul but a thoughtful evolution. Dyson listened to years of user feedback and made targeted improvements that address common pain points from the original model.
- Redesigned Motor Housing: Now 25% quieter thanks to improved acoustics and internal dampening.
- New Smoothing Brushes: The firm and soft smoothing brushes now have vented ball ends to reduce snagging and improve scalp comfort.
- Updated Pre-styling Dryer Attachment: Features a diffused airflow pattern for more even drying, especially beneficial for thick or curly hair.
- Faster Heat-Up Time: Reaches optimal styling temperature 30% faster than the original.
- Improved Styling Attachments: Curling barrels now have a non-slip silicone grip and clearer directional indicators for left/right winding.
- Sleeker Storage Case: Magnetic closure and better compartment organization make travel easier.
Side-by-Side Comparison: Original vs. New Airwrap
| Feature | Original Airwrap (2018) | New Airwrap (2023) |
|---|---|---|
| Noise Level | Noticeable; ~85 dB | 25% quieter; ~64 dB |
| Heat-Up Time | ~30 seconds | ~20 seconds |
| Smoothing Brushes | Basic bristle layout; prone to tangling | Vented ball ends; gentler on scalp |
| Curling Barrels | Slick surface; some slippage | Silicone grip; directional arrows |
| Drying Performance | Effective but uneven on thick hair | More balanced airflow; better for curls |
| Accessories Case | Zippered, basic compartments | Magnetic closure; optimized layout |
| Price (US) | $549–$599 (original MSRP) | $629 (Complete Long) |
The upgrades are subtle but meaningful—especially if you’ve used the original daily. While both models deliver excellent results, the 2023 version offers a smoother, more intuitive experience.
Real User Experience: A Mini Case Study
Lena, a beauty editor in Seattle, has used the original Dyson Airwrap since 2019. Her thick, wavy hair requires consistent styling, and she credits the Airwrap for cutting her routine in half. When she upgraded to the 2023 model, she noticed differences immediately.
“The first thing I heard was silence. It’s not silent, but compared to my old one, it felt like I’d stepped into a professional salon. The new firm brush doesn’t pull at my roots like the old one did, and the curlers actually stay put now. I don’t have to re-curl half my head because the barrel slipped.”
Lena also found that the pre-styling dryer attachment dried her hair 10 minutes faster, reducing overall heat exposure. She concluded that while the core technology hasn’t changed, the refinements make the new model feel more polished and user-centric.
Expert Insight: What Hairstylists Are Saying
Professional stylists who work with clients daily offer valuable perspective. We spoke with Marcus Reed, a celebrity stylist based in Los Angeles who uses both versions in his studio.
“The original Airwrap was revolutionary, but it had quirks—especially with fine or slippery hair. The new silicone grip on the barrels is a game-changer. I’m seeing fewer failed curls and less frustration from clients. If you’re using this tool every day, those small gains add up.” — Marcus Reed, Lead Stylist at Luxe & Co.
Reed also emphasized the importance of reduced noise and faster heat-up time during back-to-back client sessions. “In a busy salon, saving even 10 seconds per tool change adds up over a day,” he said.
Step-by-Step: Is the Upgrade Right for You?
Deciding whether to upgrade depends on your usage, hair type, and current satisfaction. Follow this decision timeline:
- Assess Your Current Model: Is your original Airwrap still functioning well? If it’s under two years old and meets your needs, an upgrade may not be urgent.
- Evaluate Pain Points: Do you struggle with curl slippage, noisy operation, or uncomfortable brushing? These are areas the new model improves.
- Consider Hair Type: Those with fine, slippery, or very thick hair benefit most from the new attachments.
- Check for Promotions: Dyson often runs trade-in programs or holiday discounts. Waiting for a sale can reduce the $80 price gap.
- Test Before Buying (If Possible): Some department stores offer in-person demos. Feeling the new brush texture and hearing the noise difference helps.
Checklist: Should You Upgrade?
Answer these questions to determine if the new Dyson Airwrap is worth it for you:
- ✅ Do you style your hair daily or multiple times per week?
- ✅ Have you experienced issues with the original curling barrels slipping?
- ✅ Is noise a concern during morning routines or shared space use?
- ✅ Do you have fine, silky, or hard-to-hold hair textures?
- ✅ Are you due for a new styling tool anyway (e.g., your original is aging)?
- ✅ Can you access a discount, bundle, or trade-in deal?
If you answered “yes” to three or more, the upgrade likely offers tangible benefits. Fewer than three? You might be better off saving your money.
Frequently Asked Questions
Can I use new attachments with my original Airwrap?
Yes. All new styling attachments are fully compatible with the original Dyson Airwrap motor. You can purchase individual pieces—like the new smoothing brushes or curling barrels—without buying the full set.
Does the new Airwrap reduce frizz better than the original?
Not dramatically, but the improved airflow control and brush design contribute to slightly smoother results, especially on coarse or frizz-prone hair. The core anti-frizz technology (negative ions and controlled heat) remains unchanged.
Is the price increase justified?
For casual users, the $80 jump (from ~$549 to $629) may feel steep for incremental updates. However, for frequent users, professionals, or those frustrated with the original’s flaws, the enhanced comfort, efficiency, and durability justify the cost over time.
Final Verdict: To Upgrade or Not?
The new Dyson Airwrap isn’t a must-have revolution, but it’s a clear refinement of an already excellent tool. If you love your original model and it still works well, there’s no urgent need to replace it. However, if you’ve struggled with barrel slippage, noisy operation, or discomfort from the brushes, the 2023 upgrades directly address those issues.
The real value lies in daily usability. Shaving 10 minutes off your routine, reducing hair breakage, and enjoying a quieter, more comfortable styling session add up over months and years. For dedicated users, the upgrade pays for itself in convenience and consistency.
And remember—you don’t have to buy the full kit. Dyson sells the new attachments separately, letting you modernize your existing setup at a fraction of the cost.








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