Matte Lipstick Vs Lip Gloss Are Sticky Glosses Finally Out Of Style

For over a decade, glossy lips have dominated beauty trends—from the clear, sticky sheen of early 2000s pop stars to the high-shine plumping formulas of the Instagram era. But in recent seasons, something has shifted. Matte lipsticks, once associated with bold statements and runway drama, have become everyday essentials. Meanwhile, traditional sticky lip glosses are increasingly seen as outdated or impractical. So, are sticky glosses finally out of style?

The answer isn’t a simple yes or no. Instead, it’s a reflection of evolving beauty standards, advancements in cosmetic technology, and a growing demand for versatility and comfort. The real story lies not in declaring one product obsolete, but in understanding how both matte lipstick and lip gloss have evolved—and where they fit in today’s makeup landscape.

The Rise and Fall (and Reinvention) of Lip Gloss

Lip gloss had its golden age. From Fenty Beauty’s universally loved Gloss Bomb to Dior’s iconic Addict line, shiny lips were everywhere—on red carpets, in ad campaigns, and on social media feeds. The appeal was clear: instant volume, youthful radiance, and that coveted \"just-kissed\" look. However, the classic formulation came with trade-offs: stickiness, frequent reapplication, and difficulty layering over other products.

By the mid-2020s, consumer preferences began to shift. Makeup routines became more minimalist. Skincare-infused cosmetics gained popularity. And people started prioritizing comfort and longevity over high-gloss drama. Sticky glosses, especially those without functional benefits, began to feel excessive.

But this doesn’t mean lip gloss is dead—it’s been reinvented. New-gen glosses focus on lightweight textures, non-tacky finishes, and added skincare benefits like hyaluronic acid or vitamin E. Brands like Tower 28, Saie, and Merit offer “clean” glosses that deliver subtle shine without the drag or residue. These modern versions blur the line between treatment balm and cosmetic, appealing to a generation that values effortlessness.

Tip: If you love gloss but hate the stickiness, try a sheer tinted balm or a liquid gloss with a silicone-based formula—it glides on smoothly and stays put without tugging.

Matte Lipstick: From Runway Statement to Daily Staple

Matte lipstick was once reserved for special occasions. Early formulations were notoriously drying, difficult to apply evenly, and prone to feathering. But advances in pigment dispersion and emollient technology have transformed the category. Today’s matte lipsticks—from brands like Charlotte Tilbury, Maybelline, and Pat McGrath Labs—are creamy on application, long-wearing, and comfortable enough for all-day wear.

What makes matte so enduring? It offers precision, intensity, and staying power. A well-applied matte lip can survive meals, masks, and coffee breaks—something glossy formulas struggle with. In professional settings or minimalist makeup looks, matte provides a polished finish without drawing undue attention.

Moreover, the rise of “no-makeup” makeup aesthetics has elevated the role of nude and soft mauve mattes. These shades mimic natural lip color while enhancing definition, making them ideal for low-effort, high-impact routines. Unlike glossy lips, which can appear overly made-up even in neutral tones, matte finishes blend seamlessly into skin-first beauty philosophies.

“The modern matte is not about opacity at all costs—it’s about balance. You want pigment that lasts, but also feels like nothing on the lips.” — Lena Park, Celebrity Makeup Artist and Formulation Consultant

Comparing the Two: Key Differences at a Glance

Feature	Matte Lipstick	Traditional Lip Gloss
Finish	Flat, velvety, non-reflective	High-shine, reflective
Longevity	4–8 hours (often transfer-resistant)	1–2 hours (requires frequent reapplication)
Comfort	Improved; modern formulas include hydrating agents	Often sticky or heavy; can feel tacky
Application Ease	Requires precise lining; may emphasize dry patches	Easy to apply; often comes in wand format
Best For	Long wear, defined look, formal settings	Youthful glow, casual looks, adding volume

Why Sticky Glosses Are Losing Ground

The decline of sticky gloss isn’t just about fashion—it’s about function. In a world where multitasking beauty products reign supreme, a lip gloss that serves only to add shine without lasting power or skincare benefits feels redundant. Consumers now expect more from their cosmetics: hydration, SPF protection, blurring effects, and compatibility with other products.

Sticky formulas also clash with contemporary grooming habits. Think about how many times a day you touch your face, drink water, or adjust a mask. A tacky gloss will come off instantly—or worse, pick up lint, hair, or food particles. It’s messy, impractical, and often uncomfortable during conversation or eating.

Additionally, the trend toward “glass skin” and natural-looking complexions has reduced the appeal of high-shine lips. When the face is dewy and luminous, overly glossy lips can look unbalanced or dated. Designers and makeup artists at recent fashion weeks have favored soft, blurred mattes or sheer washes of color—proof that the industry is moving away from extreme shine.

A Real Shift: The Case of Influencer Makeup Routines

Consider the evolution of influencer @MakeupByJenna, known for her glowing, wearable looks. In 2020, her signature was a bold glossy pout paired with cut crease eyes. By 2023, her routine shifted dramatically: she now uses a matte liquid lipstick in a warm rose tone, topped occasionally with a tiny dab of non-sticky gloss just on the center of the lower lip for dimension.

“I realized my followers weren’t asking for how to get that super-shiny look anymore,” she shared in a 2024 interview. “They wanted something that lasted through school drop-offs, Zoom calls, and dinner with friends. Matte gives me that. I use gloss now only for photoshoots or nights out.”

This mirrors broader consumer behavior. People want makeup that works with their lives—not against them.

Choosing What Works for You: A Practical Guide

Rather than following trends blindly, the best approach is to assess your lifestyle, skin type, and personal preferences. Here’s a step-by-step guide to help you decide between matte lipstick and lip gloss—and when to use each.

1. Evaluate your daily routine. Do you eat frequently throughout the day? Work in customer-facing roles? Wear a mask? If so, matte lipstick will likely serve you better due to its longevity.
2. Assess your lip condition. Dry or chapped lips can be accentuated by matte formulas. If this is you, prep with a gentle scrub and hydrating balm before applying matte—or opt for a moisturizing gloss instead.
3. Consider your overall makeup style. If you lean toward full coverage foundation, defined brows, and dramatic eyes, a matte lip completes the polished look. If you prefer skin tints, cream blushes, and minimal makeup, a sheer gloss might feel more cohesive.
4. Test for comfort. Try both types at home. Wear a matte for a full day—does it feel tight or crack? Apply a gloss—does it feel sticky or interfere with drinking? Your experience matters more than any trend.
5. Mix and match strategically. You don’t have to choose one forever. Use matte for workdays and meetings, gloss for weekends or date nights. Or combine them: apply a matte base and add a touch of gloss to the center for a “luxe hybrid” effect.

Tip: To avoid feathering with matte lipstick, use a lip liner one shade darker than your natural lip color to create a clean outline before filling in.

Frequently Asked Questions

Is matte lipstick bad for your lips?

Not inherently. Older matte formulas were drying due to alcohol and wax-heavy bases. Modern versions often contain nourishing ingredients like squalane, shea butter, and oils. However, if you have naturally dry lips, always exfoliate and moisturize beforehand. Avoid sleeping with matte lipstick on, as it can lead to dehydration over time.

Can I wear lip gloss over matte lipstick?

Yes—and it’s a pro technique. Applying a clear or tinted gloss over a matte base adds dimension without sacrificing longevity. Just make sure the matte is fully set (not tacky), and use a small amount of gloss only in the center of the lips to prevent sliding.

Are there non-sticky lip glosses that still give shine?

Absolutely. Look for terms like “gel,” “balm,” “serum,” or “liquid shine” on packaging. Silicone-based formulas (with ingredients like dimethicone) tend to be slippery rather than sticky. Brands like Clinique Pop, Glossier Lip Gloss, and Kosas Wet Stick offer high-shine finishes without the tug.

Final Verdict: Sticky Glosses Aren’t Dead—They’ve Evolved

Sticky glosses aren’t entirely out of style—they’re just no longer the default. The era of slathering on thick, glue-like gloss every day has passed, replaced by smarter, more refined alternatives. The core desire for shine and fullness remains, but it’s now delivered through lightweight, conditioning formulas that prioritize wearability.

Meanwhile, matte lipstick has matured from a bold statement into a reliable, versatile tool in any makeup kit. Its staying power, range of shades, and compatibility with modern aesthetics ensure its continued relevance.

The truth is, makeup is personal. Trends come and go, but what matters most is how a product makes you feel. If you love the juicy pout of a high-shine gloss, keep wearing it—just consider upgrading to a modern, non-sticky version. If you appreciate the confidence of a crisp matte lip, know that you’re part of a growing majority who value practical elegance.

Your Lip Strategy Checklist

• ✔️ Assess your daily activities and choose based on longevity needs
• ✔️ Prep lips with exfoliation and hydration, especially for matte
• ✔️ Invest in a quality non-sticky gloss for daytime shine
• ✔️ Use matte lipstick as your go-to for long events or professional settings
• ✔️ Experiment with combining both for dimension and flexibility
• ✔️ Replace old formulas—lip products expire (typically 1–2 years)

“Beauty trends cycle, but function wins in the end. The products that last are the ones that make life easier, not harder.” — Dr. Alicia Nguyen, Cosmetic Dermatologist

Conclusion

The debate between matte lipstick and lip gloss isn’t about which one wins—it’s about choosing the right tool for the moment. Sticky glosses may no longer dominate the mainstream, but their legacy lives on in smarter, sleeker forms. Matte lipstick, once feared for its drying reputation, has emerged as a symbol of modern sophistication.

You don’t need to abandon gloss to embrace minimalism. You don’t need to swear off matte to stay youthful. The most stylish choice is the one that aligns with your comfort, routine, and self-expression.

💬 What’s your go-to lip product this season? Share your favorite matte or gloss pick in the comments—your recommendation might help someone find their perfect match!