In 2025, the virtual reality market has matured significantly, with standalone headsets leading consumer adoption. Two of the most prominent players—Meta’s Oculus Quest 3 and Pico 4—represent divergent philosophies in design, ecosystem control, and software accessibility. While both deliver strong hardware performance, the real differentiator for many users lies in app support: what apps are available, how frequently they’re updated, and whether developers continue to prioritize one platform over another. This analysis dives into the current state of app ecosystems for both devices, examining store breadth, exclusive titles, cross-platform availability, developer engagement, and future-proofing considerations.
The App Ecosystem Landscape in 2025
By 2025, the Meta Horizon Store remains the dominant storefront for standalone VR applications. With over 10 million active Quest users globally and a well-established developer incentive program, Meta continues to attract first-party studios and independent creators alike. The Horizon Store features more than 500 fully featured VR experiences, including social platforms, fitness apps, productivity tools, and AAA-style games such as *Lone Echo II*, *Resident Evil 4 VR*, and *Gorilla Tag*. Regular updates ensure compatibility with new hardware iterations like the Quest 3, which supports mixed reality (MR) passthrough at high fidelity.
In contrast, Pico 4 operates under ByteDance and relies on its own Pico Store. While growing steadily in regions like Europe and parts of Asia, it still lags behind in global reach. As of early 2025, the Pico Store hosts approximately 300 core applications, with a heavier emphasis on fitness, meditation, and enterprise solutions. Notably, some major Western-developed VR titles either launch later on Pico or never appear due to regional licensing restrictions or lack of developer interest.
App Availability and Exclusivity
One of the most critical factors in evaluating app support is exclusivity. Meta has invested heavily in securing exclusive rights to key VR franchises. For example, *The Walking Dead: Saints & Sinners – Chapter 2* launched exclusively on Quest before arriving on PCVR platforms months later. Similarly, *Population: One* remains a Meta-owned title unavailable natively on Pico. These exclusives not only enhance user retention but also drive ongoing development activity within the ecosystem.
Pico, while lacking major gaming exclusives, has cultivated partnerships with Chinese developers and wellness brands. Apps like *FitXR*, *Les Mills Bodycombat*, and *Tripp* are available on both platforms, but Pico often receives early access to localized versions of mindfulness and educational content developed in Asia. However, these rarely compensate for the absence of high-profile interactive experiences that define modern VR entertainment.
Additionally, backward compatibility plays a role. The Quest 3 maintains full support for all Quest 2 and original Quest apps, preserving years of accumulated software investment. Pico 4 does not support legacy Pico Neo or G2 applications without recompilation, creating fragmentation issues for long-term users.
Developer Support and SDK Maturity
A thriving app library depends not just on current offerings but on sustained developer engagement. Meta’s OpenXR integration, combined with robust documentation and financial incentives through programs like the “Horizon Creator Fund,” encourages continuous innovation. Independent developers report faster approval times, clearer monetization paths, and better analytics tools on the Horizon Store compared to Pico’s submission process.
“Building for Quest means reaching an audience that’s already spending time and money in VR. That predictability makes business sense.” — Lena Torres, Lead Developer at NovaVR Studios
Pico has improved its Software Development Kit (SDK) since 2023, adopting OpenXR standards to ease cross-platform porting. Still, developers note inconsistent testing environments, limited debugging tools, and lower average revenue per user. According to a 2024 XR Developer Survey conducted by UploadVR, only 28% of indie studios actively develop for Pico, versus 79% targeting Quest.
This disparity affects update frequency. Popular cross-platform titles like *Blade & Sorcery: Nomad* receive biweekly patches on Quest but may go months without updates on Pico. Some developers have even discontinued Pico support entirely after initial releases due to low return on investment.
Side-Loading and Workarounds: Expanding Access
For tech-savvy users, side-loading offers a way to bypass official store limitations. Both headsets allow APK installation from external sources, enabling access to alternative app libraries such as SideQuest (primarily used with Quest) and Pico’s unofficial third-party stores. However, there are notable differences in usability and risk.
On Quest 3, side-loading is streamlined via USB debugging and supported by community tools like Meta’s own Developer Mode. Thousands of experimental apps, mods, and early-access builds thrive in this environment, including fan ports of PCVR titles and utility enhancements like desktop streaming via Virtual Desktop.
Pico 4 also allows side-loading, but the process is less intuitive and lacks official tooling. Users must navigate complex ADB commands and accept greater security risks. Moreover, ByteDance has begun tightening enforcement on unauthorized distribution, particularly in regions where copyright compliance is closely monitored.
| Feature | Oculus Quest 3 | Pico 4 |
|---|---|---|
| Official App Count (2025) | 500+ | ~300 |
| Exclusive Titles | Yes (e.g., Population: One, Contractors) | No major exclusives |
| Backward Compatibility | Full (Quest 1/2 apps) | Limited (no Neo series support) |
| Developer Incentive Programs | Horizon Creator Fund, grants | Regional marketing support only |
| Side-Loading Ease | Easy (USB + Developer Mode) | Moderate (ADB required) |
| Cross-Platform Sync (Cloud Saves) | Yes (via Meta Account) | Limited (Pico Cloud sync) |
Enterprise and Productivity Applications
Beyond gaming, app support extends into professional use cases. Meta has aggressively expanded Horizon Workrooms and partnered with Microsoft to integrate Teams, Office 365, and Mesh for collaborative VR meetings. Third-party productivity apps like *Immersed VR* and *Spatial* offer multi-monitor setups and whiteboarding tools optimized for Quest 3’s higher-resolution displays and hand-tracking precision.
Pico 4 holds a stronger position in certain enterprise verticals, particularly in China and Southeast Asia, where it integrates with local cloud services and training platforms. Industries like manufacturing, education, and healthcare utilize Pico for employee onboarding simulations and remote instruction. However, outside these regions, international businesses overwhelmingly standardize on Quest due to broader software compatibility and English-language support.
Mini Case Study: A European Startup Chooses Its VR Platform
A Berlin-based ed-tech startup developing immersive language learning modules evaluated both Quest 3 and Pico 4 in Q1 2025. Their goal was to deploy headsets across schools in Germany and Poland. While Pico offered lower upfront costs and strong local customer service, the team found that essential tools like Unity Reflect, Adobe Medium, and Mozilla Hubs either performed poorly or were unavailable on Pico.
They ultimately selected Quest 3 due to seamless integration with their development pipeline, reliable cloud syncing across devices, and access to WebXR-compatible web apps that could be deployed without native installation. “We needed consistency,” said CTO Miriam Alves. “If a teacher downloads an app today, we need to know it’ll still be updated six months from now. That reliability only exists on Quest right now.”
Future Outlook: Where Is App Support Headed?
Looking ahead, Meta appears positioned to extend its lead. The company continues investing in AI-driven content creation tools integrated directly into Horizon OS, allowing users to generate custom avatars, environments, and even simple games using voice prompts. This lowers the barrier to entry for non-developers and could expand the functional definition of “apps” beyond traditional software.
Pico faces structural challenges. Despite ByteDance’s resources, geopolitical tensions and differing regulatory environments limit its ability to unify a global developer base. Additionally, Meta’s push toward open standards like OpenXR may reduce dependency on proprietary ecosystems over time—but only if competing platforms maintain parity in implementation and support.
By 2025, however, the gap remains significant. Even when hardware specs are comparable, the depth and sustainability of app support tilt decisively toward Oculus Quest 3.
Checklist: Evaluating VR App Support Before Purchase
- Confirm availability of your top 3 must-have apps on each platform
- Check for recent updates (within the last 90 days) to those apps
- Review user reviews for performance issues specific to the headset
- Determine whether cross-buy or cloud save sync is supported
- Assess side-loading options if you plan to run unofficial apps
- Verify language and regional support for productivity or educational tools
- Research developer roadmaps for upcoming titles or features
Frequently Asked Questions
Can I play all Quest 2 apps on Quest 3?
Yes. The Quest 3 maintains full backward compatibility with all Quest 2 and original Quest applications. Most perform better due to upgraded processing power and graphics capabilities.
Are there any popular games missing from Pico 4?
Yes. Major titles like *Resident Evil 4 VR*, *Walkabout Mini Golf*, *Contractors*, and *After the Fall* are either absent or delayed on Pico 4. Some require third-party workarounds that violate terms of service.
Will Pico ever catch up to Meta in app support?
It’s unlikely in the near term. While Pico excels in niche markets and enterprise training in Asia, Meta’s global scale, developer incentives, and brand recognition create a self-reinforcing ecosystem that’s difficult to replicate quickly.
Conclusion: Making the Right Choice for Your Needs
When comparing Oculus Quest 3 and Pico 4 in 2025, the question of app support isn’t close. The Quest 3 benefits from a mature, expansive, and forward-looking software ecosystem backed by consistent developer investment and consumer demand. It offers broader app selection, faster updates, better backward compatibility, and superior tools for both casual users and professionals.
Pico 4 delivers competitive hardware at times with sharper displays or lighter weight, but its software limitations restrict practical utility outside specific regional or enterprise contexts. For anyone prioritizing access to the widest range of high-quality VR experiences—especially gamers, creators, and remote workers—the Oculus Quest 3 is the clear choice.








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