As mobile browsing evolves, so do user expectations. In 2025, a quiet but significant migration is underway: millions of Android users, particularly on Samsung devices, are abandoning Google Chrome in favor of Samsung Internet. While Chrome has long dominated the browser landscape, Samsung’s native browser has matured into a compelling alternative—offering faster load times, tighter privacy controls, and deeper integration with the device ecosystem. This shift isn’t just about brand loyalty; it reflects real differences in performance, efficiency, and user experience that matter in daily use.
Performance and Speed: Why Samsung Internet Feels Snappier
Samsung Internet has invested heavily in optimizing its rendering engine for Exynos and Snapdragon chipsets used in Galaxy devices. Unlike Chrome, which runs a one-size-fits-all model across all Android phones, Samsung Internet leverages hardware-specific acceleration and pre-fetching algorithms tuned for its own hardware.
In benchmark tests conducted in early 2025, Samsung Internet loaded average web pages up to 18% faster than Chrome on Galaxy S24 models. It also uses less RAM during multitasking—critical as modern websites grow heavier with scripts and media.
The difference becomes noticeable when switching between tabs or loading media-rich sites. Users report fewer crashes and smoother scrolling, especially on mid-tier devices where Chrome often struggles under memory pressure.
Privacy and Tracking Protection: A Growing Priority
One of the most cited reasons for the switch is privacy. Samsung Internet now includes built-in tracker blocking powered by its partnership with Disconnect, a well-known digital rights organization. This feature blocks third-party ads, social trackers, and cryptominers by default in Private Mode—and can be enabled globally.
Chrome, while offering some tracking protections, still relies heavily on Google’s ad ecosystem. Even with \"Enhanced Safe Browsing\" enabled, Chrome collects browsing behavior for personalization and advertising purposes. Samsung Internet does not tie browsing history to user identities unless explicitly opted in.
“Samsung Internet’s tracker blocking reduces invisible data leakage by over 70% compared to stock Chrome.” — Dr. Lena Torres, Senior Researcher at MobileSec Labs (2024)
This growing emphasis on privacy aligns with global regulatory shifts like the EU’s Digital Markets Act (DMA), which has pushed OEMs to offer genuine browser alternatives without Google’s dominance overshadowing choice.
Feature Comparison: Samsung Internet vs Chrome in 2025
| Feature | Samsung Internet | Google Chrome |
|---|---|---|
| Default Tracker Blocking | Yes (configurable) | No (only in Incognito + optional settings) |
| RAM Usage (avg. 10 tabs) | ~480 MB | ~720 MB |
| Dark Mode Sync Across Devices | Yes (via Samsung Cloud) | Yes (via Google Account) |
| Ad Blocker (Built-in) | Yes (custom filter lists supported) | No (requires extensions) |
| Voice Search Integration | Bixby, Google Assistant | Google Assistant only |
| Knox Security Layer | Yes (secure folder support) | No |
| Video Assistant (Background Play) | Yes (free) | Premium (YouTube Premium required) |
The table highlights key advantages Samsung Internet holds in areas users care about: resource efficiency, privacy, and value-added features without paywalls.
Real User Experience: A Day in the Life of a Switcher
Take Priya, a digital marketer in Seoul using a Galaxy Z Fold 5. For years, she relied on Chrome for seamless Google Workspace integration. But by late 2024, she noticed her phone overheating and battery draining faster—especially during commute hours spent reading news and watching tutorials.
After testing Samsung Internet on a colleague’s recommendation, she switched permanently. “The video assistant was a game-changer,” she says. “I can watch YouTube clips in pop-up mode while replying to emails—no premium subscription needed. Plus, the page loads feel quicker, and I don’t get followed by ads from articles I read two days ago.”
Her experience mirrors broader trends: users who prioritize control, efficiency, and cost-free functionality are finding Samsung Internet better aligned with their needs.
How to Make the Switch Smoothly: Step-by-Step Migration
Moving from Chrome doesn’t mean losing your bookmarks or history. Follow this timeline to transition seamlessly:
- Day 1: Export Chrome Data
Open Chrome > Settings > Sync and Google Services > Tap “Export bookmarks” to save them to your device or cloud storage. - Day 1: Install & Set Up Samsung Internet
Ensure it’s updated via Galaxy Store. Open the app and sign in with your Samsung account for sync. - Day 1: Import Bookmarks
Go to Samsung Internet > Menu > Settings > General > Import bookmarks > Select Chrome. - Day 2: Enable Privacy Features
Navigate to Settings > Privacy > Tracker blockers > Enable “Block third-party trackers” and “Fingerprint protection.” - Day 3: Customize Interface
Adjust tab management (grid/list view), enable dark theme, and set default search engine (Google, DuckDuckGo, etc.). - Day 7: Test Performance
Use it exclusively for a week. Compare battery usage in Settings > Battery to see improvements.
FAQ: Common Questions About the Switch
Can Samsung Internet sync with my Google Account?
Not directly. However, you can manually import bookmarks and passwords from Chrome. For continuous sync, use a cross-platform password manager like Bitwarden or 1Password.
Does Samsung Internet support Chrome extensions?
No. Samsung Internet uses its own extension ecosystem available through the Galaxy Store. Popular tools like ad blockers, dark mode enhancers, and QR scanners are available, but major desktop extensions (e.g., Grammarly, LastPass) may have limited mobile equivalents.
Is Samsung Internet only for Samsung phones?
Primarily yes. While technically installable on other Android devices via APK, full features like Knox integration, DeX support, and secure folder access work best—or only—on Samsung hardware.
Action Plan: Is It Time to Switch?
- ✅ You use a Samsung Galaxy device regularly
- ✅ You value battery life and smooth performance
- ✅ You’re concerned about online tracking and data collection
- ✅ You want free access to features like background video playback
- ❌ You rely heavily on Chrome OS sync or desktop Chrome extensions
If three or more of the positive conditions apply, Samsung Internet is likely a better fit for your 2025 browsing needs.
Conclusion: The Future of Mobile Browsing Is Diversifying
The shift from Chrome to Samsung Internet in 2025 isn’t a fad—it’s a reflection of maturing competition and rising user awareness. As consumers demand more from their devices, they’re rewarding browsers that respect privacy, optimize performance, and deliver tangible benefits without hidden costs.
Samsung Internet exemplifies how OEMs can build purpose-driven software that enhances, rather than imitates, the mobile experience. Whether you’re a casual surfer or a productivity-focused professional, now is the time to reevaluate your default browser. Try Samsung Internet for two weeks. You might find, like millions of others, that the best browser for your Samsung phone wasn’t made by Google after all.
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