Target gift cards are a popular choice for gifts, rewards, and personal spending. Whether you’ve received one as a present or purchased it for future use, knowing how to locate the essential details—especially the gift card number—is crucial for redeeming its value. Unlike credit cards, the layout of gift card information can be confusing at first glance, especially with variations between physical and digital formats. This guide breaks down exactly where to find your Target gift card number, what to do with it, and how to avoid common pitfalls when using it.
Understanding Your Target Gift Card Layout
Every Target gift card—whether physical or digital—contains key pieces of information necessary for activation, balance checking, and redemption. The most important elements include:
- Gift Card Number (16 digits): Used to make purchases online or in-store.
- PIN (Personal Identification Number): Required for certain transactions, especially online.
- Security Code (CVV): A 4-digit code on the back for added protection during online checkout.
- Activation Instructions: Found on the sticker or packaging of new cards.
On physical cards, these details are printed in specific locations that may not be immediately obvious. Digital cards, sent via email or through the Target app, display the same information in a secure format.
Where to Find the Number on a Physical Target Gift Card
If you’re holding a physical Target gift card, the location of the card number depends on whether the card has been activated and peeled.
- Front of the Card: Look for a 16-digit number printed near the center or bottom. This is your gift card number. It’s typically embossed or printed clearly and resembles a credit card number.
- Back of the Card: Flip the card over. You’ll see a silver scratch-off panel covering the 4-digit CVV security code. Below that is another area labeled “PIN.” This section also requires scratching off a gray coating to reveal a 4-digit PIN used during checkout.
- Sticker on Back: New cards often have a removable sticker with activation instructions. Do not discard this until you’ve verified the card is active and the balance is correct.
The 16-digit number is what you’ll enter when prompted for “gift card number” during payment processing. Always double-check each digit to prevent errors that could lead to declined transactions.
Locating the Number on a Digital Target Gift Card
Digital Target gift cards are delivered via email or through the Target app after purchase. These are increasingly common due to their convenience and instant delivery.
In an email:
- The 16-digit gift card number appears prominently in the body of the message.
- The 4-digit PIN is usually listed just below the card number.
- The CVV may not be visible initially; it often appears only after clicking “Reveal” or “Show Details,” adding a layer of security.
Within the Target app:
- Open the app and tap “Wallet” at the bottom.
- Select the digital gift card from your list.
- Tap the card to view the full number, PIN, and CVV (which may require authentication like Face ID or passcode).
Digital cards eliminate the risk of losing a physical card but come with their own risks—such as forwarding the email or storing screenshots insecurely. Treat digital card details with the same caution as cash.
Step-by-Step Guide to Using Your Target Gift Card Number
Finding the number is only half the process. Here’s how to use it correctly:
- Activate the Card (if required): Some physical cards must be activated by calling the number on the back or visiting Target’s gift card page. Enter the 16-digit number and follow prompts.
- Check the Balance: Visit Target.com/giftcard, enter the card number and CVV, then click “Check Balance.”
- Use In-Store: At checkout, hand the card to the cashier or scan it yourself at self-checkout. The system will deduct the purchase amount.
- Use Online: During checkout on Target.com, select “Add a gift card,” enter the 16-digit number, CVV, and PIN when prompted.
- Combine Cards: You can use multiple gift cards in a single transaction online or in-store if needed.
“Always verify your gift card balance before attempting a large purchase. A small discrepancy can delay your transaction.” — Sarah Lin, Retail Payment Systems Analyst
Common Mistakes and How to Avoid Them
Misreading or mishandling gift card information leads to failed transactions and frustration. Here are frequent errors and how to prevent them:
| Mistake | Consequence | How to Avoid |
|---|---|---|
| Confusing the PIN with the CVV | Online purchase rejected | Remember: PIN is 4 digits under scratch-off; CVV is 4 digits next to it. |
| Entering the number incorrectly | “Invalid card” error | Type slowly or copy-paste from a secure source if digital. |
| Using a scratched-off CVV/PIN without checking balance | Card may already be used | Check balance immediately after receiving a used-looking card. |
| Losing the card before recording the number | Irreversible loss of funds | Take a photo or write down details securely upon receipt. |
Real Example: Recovering a Seemingly Empty Gift Card
Jamie received a Target gift card from a friend and tried using it online, only to be told the card was invalid. Frustrated, she called customer service. After providing the 16-digit number, the agent discovered the card had $75 in balance—but Jamie had entered one digit incorrectly during checkout. She corrected the number, completed her purchase, and learned to double-check entries moving forward. The experience highlighted how minor input errors can mimic card failure.
This scenario is more common than many realize. Always recheck the number before assuming a card is expired or depleted.
FAQ: Common Questions About Target Gift Card Numbers
Can I use my Target gift card without the PIN?
In most in-store transactions, the PIN is not required—the system only needs the card number. However, for online purchases or phone orders, both the PIN and CVV are typically mandatory for verification.
What should I do if the CVV is missing or unreadable?
If the scratch-off coating is damaged or the code is illegible, contact Target Guest Services at 1-800-544-2943. They can verify the card using the 16-digit number and help resolve the issue, possibly issuing a replacement.
Is there an expiration date on Target gift cards?
No. Target gift cards do not expire, and no fees are deducted over time. The full balance remains available until spent. This complies with federal gift card regulations designed to protect consumers.
Secure Handling and Best Practices
Your Target gift card is as valuable as cash. Once the number and PIN are compromised, anyone can use it. Follow these best practices:
- Never post photos of your gift card on social media—even partially covered ones can be decoded.
- Avoid emailing the card details unless encrypted or sent through secure platforms.
- Keep physical cards in a wallet or safe place, away from extreme heat or moisture.
- For digital cards, enable two-factor authentication on your email and Target account.
“Over 30% of gift card fraud stems from accidental exposure—like posting a selfie with a visible card number.” — National Retail Federation Fraud Report, 2023
Conclusion
Knowing where to find your Target gift card number—and how to use it securely—is essential for hassle-free shopping. Whether physical or digital, the 16-digit number is the key to unlocking your balance. By understanding the layout, avoiding common mistakes, and protecting your information, you can maximize the value of every gift card you receive or give.








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