In the past few years, TikTok has become a dominant force in shaping beauty trends—especially when it comes to skincare. From slugging with Vaseline to double cleansing with oils, users are flocking to replicate routines posted by influencers with glowing complexions. But behind the flawless filters and 15-second transformations lies a growing concern: Are these viral regimens truly effective, or are they setting people up for irritation, clogged pores, and worse breakouts?
The appeal is understandable. Many of these routines promise fast results using affordable, accessible products. However, dermatologists warn that what works for one skin type can be disastrous for another. The lack of medical oversight, combined with algorithm-driven virality, means misinformation spreads quickly. This article dives deep into the science, separates fact from fad, and helps you determine whether jumping on the latest TikTok skincare trend is worth the risk.
The Rise of Viral Skincare: Why TikTok Took Over Beauty
TikTok’s short-form video format is ideal for demonstrating quick skincare steps, making complex routines appear simple and achievable. Hashtags like #SkincareRoutine, #GlowUp, and #DermatologistApproved have billions of views collectively. Influencers often showcase dramatic before-and-after footage, which captures attention and fuels engagement.
But unlike traditional media or dermatology clinics, TikTok content isn’t vetted for accuracy. A teenager with no formal training can go viral overnight promoting a routine involving lemon juice, toothpaste, or excessive exfoliation—all of which dermatologists strongly advise against.
The platform rewards novelty and speed. “The most shared routines aren’t always the safest,” says Dr. Lena Patel, board-certified dermatologist based in Los Angeles.
“Trends spread because they’re visually compelling, not because they’re scientifically sound. I’ve seen patients come in with chemical burns after trying at-home acid peels promoted as ‘gentle’ on TikTok.”
Analyzing Popular TikTok Skincare Trends: What Works and What Doesn’t
Let’s examine some of the most widely adopted TikTok skincare practices and assess their efficacy and safety based on dermatological research and clinical experience.
1. Slugging (Applying Petroleum Jelly Overnight)
Slugging involves applying a thick layer of occlusive (usually petroleum jelly) as the final step in a nighttime routine to \"seal in moisture.\" It gained popularity among users with dry or eczema-prone skin.
Does it work? Yes—for certain skin types. Petroleum jelly is non-comedogenic when used correctly and creates a protective barrier that reduces transepidermal water loss.
Risks: For acne-prone or oily skin, slugging can trap sebum, bacteria, and leftover product, leading to clogged pores and breakouts. Dermatologists recommend using lighter occlusives like squalane or ceramide creams instead.
2. Double Cleansing with Oils
Originating from Korean skincare, double cleansing uses an oil-based cleanser first to dissolve sunscreen and makeup, followed by a water-based cleanser. On TikTok, this method is often exaggerated—some users use coconut oil straight from the jar.
Does it work? When done with appropriate products, yes. Oil cleansers effectively remove SPF and long-wear cosmetics without stripping natural oils.
Risks: Coconut oil has a high comedogenic rating. Used improperly, it can block pores and trigger breakouts, especially around the jawline and chin—common areas for \"maskne\" and hormonal acne.
3. The 10-Step Korean Skincare Routine
A staple of many viral videos, the 10-step routine includes everything from essence to sheet masks. While inspired by genuine K-beauty practices, the TikTok version often encourages piling on layers without regard for ingredient compatibility.
Does it work? Not necessarily. Most dermatologists agree that more steps don’t equal better results. Overloading the skin with actives like vitamin C, retinol, and AHAs/BHAs simultaneously can compromise the skin barrier, leading to redness, flaking, and increased sensitivity.
Dr. Amira Chen, a cosmetic dermatologist, notes:
“I see patients every week who develop contact dermatitis because they added seven new products in one week. Skin needs time to adjust. Simplicity is underrated.”
4. Ice Rolling and Gua Sha
Cold therapy tools like jade rollers and ice globes are touted for reducing puffiness and shrinking pores. Videos show influencers rolling ice cubes over their faces while claiming instant tightening effects.
Does it work? Temporarily. Cold constricts blood vessels, which can reduce morning puffiness. However, there’s no evidence it tightens pores permanently or improves skin health long-term.
Risks: Using dirty ice or unclean tools can introduce bacteria. Also, aggressive scraping during gua sha can cause micro-tears or broken capillaries.
Why Viral Routines Often Lead to Breakouts
The core issue with blindly following TikTok skincare trends is individual variation. Skin type, genetics, environment, and underlying conditions all influence how a product performs. What looks transformative on camera may be harmful in reality.
- Over-exfoliation: Combining multiple acids (glycolic, salicylic, lactic) daily damages the skin barrier, increasing inflammation and acne.
- Ingredient overload: Mixing incompatible ingredients (e.g., vitamin C + retinol) causes irritation and pH imbalance.
- Lack of patch testing: Many users skip this crucial step, leading to allergic reactions or breakouts.
- Unrealistic expectations: Filters, lighting, and editing make results appear faster and more dramatic than they are.
A mini case study illustrates this well: Sarah, a 24-year-old office worker, followed a viral “glass skin” routine involving nine products twice daily. Within three weeks, she developed persistent redness and cystic acne along her jawline. After visiting a dermatologist, she was diagnosed with compromised skin barrier and irritant contact dermatitis. “I thought I was doing everything right,” she said. “But I was basically pickling my face.”
Building a Safe and Effective Skincare Routine: A Step-by-Step Guide
Instead of chasing trends, focus on a personalized, sustainable routine grounded in dermatological principles. Follow this timeline to build a regimen that works for your skin—not someone else’s.
- Week 1: Identify Your Skin Type
Observe how your skin behaves 30 minutes after washing. Is it tight and flaky (dry)? Shiny across the T-zone (combination)? Oily everywhere (oily)? Or reactive and sensitive? Accurate identification prevents mismatched product choices. - Week 2: Simplify & Patch Test
Start with a gentle cleanser, moisturizer, and broad-spectrum SPF 30+. Introduce one new active ingredient at a time (e.g., niacinamide). Apply a small amount behind the ear or on the inner forearm for 48 hours to check for reactions. - Week 3–4: Add One Active at a Time
If tolerated, incorporate a single treatment product: either a retinoid (for anti-aging/acne), AHAs (for texture), or vitamin C (for brightness). Use it 2–3 times per week initially. - Month 2+: Monitor & Adjust
Track changes in a journal. Note any redness, dryness, or breakouts. Adjust frequency or discontinue if irritation occurs. Consult a dermatologist before adding potent ingredients like prescription tretinoin.
Skincare Do’s and Don’ts: Quick Reference Table
| Do | Don't |
|---|---|
| Use fragrance-free, non-comedogenic products if prone to acne | Layer multiple exfoliants (AHA, BHA, retinol) daily |
| Introduce one new product every 2–4 weeks | Scrub aggressively to “get rid of” blackheads |
| Wear SPF 30+ every day, rain or shine | Skip moisturizer if you have oily skin |
| Cleanse once at night, twice if exercising heavily | Pop pimples or use toothpaste on blemishes |
| Consult a dermatologist for persistent breakouts | Follow routines from influencers without verifying credentials |
Frequently Asked Questions
Can TikTok skincare routines cause permanent damage?
Yes, in extreme cases. Repeated over-exfoliation or misuse of strong acids can lead to post-inflammatory hyperpigmentation, scarring, or chronic barrier dysfunction. While some damage can heal over time, early intervention is key.
Are there any TikTok skincare trends that are actually good?
Some are based on sound principles. For example, double cleansing (with proper products) and using sunscreen daily are dermatologist-recommended. The problem lies in execution—many users take safe concepts too far or use inappropriate ingredients.
How do I know if a skincare influencer is trustworthy?
Look for credentials: licensed estheticians, registered nurses, or board-certified dermatologists. Check if they cite scientific studies or mention potential side effects. Be wary of anyone claiming “miracle cures” or pushing specific brands without disclosure.
Expert-Backed Checklist for Safer Skincare
Before adopting any new routine, run through this checklist to minimize risks:
- ✅ Identify your skin type and concerns (acne, aging, sensitivity)
- ✅ Research each ingredient (e.g., niacinamide, hyaluronic acid, benzoyl peroxide)
- ✅ Patch test all new products for 48 hours
- ✅ Introduce only one active ingredient at a time
- ✅ Avoid mixing incompatible ingredients (e.g., retinoids + high-strength vitamin C)
- ✅ Wear sunscreen daily, even when indoors
- ✅ Stop immediately if you experience burning, stinging, or widespread breakouts
- ✅ Schedule a consultation with a dermatologist for persistent issues
Conclusion: Smart Skincare Over Viral Hype
TikTok has democratized skincare knowledge, but it has also amplified misinformation. While some routines are rooted in legitimate practices, many are oversimplified, misapplied, or outright dangerous. The truth is, there’s no universal “perfect” routine—only what works safely and consistently for your unique skin.
Rather than chasing viral fame or overnight glow, prioritize long-term skin health. Listen to your skin, respect its limits, and seek professional guidance when needed. Skincare should enhance confidence, not create anxiety or physical harm.








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