Understanding Tyre Display Ideas: Composition, Standards, and Applications

Types of Tyre Display Ideas

A well-designed tyre display plays a crucial role in retail environments, enhancing product visibility, improving customer engagement, and optimizing space utilization. The right display solution can significantly impact sales, brand perception, and showroom efficiency. Below is a comprehensive overview of the most effective tyre display types used in automotive retail and service centers.

Removable Tire Display

Portable and adaptable, these displays allow tires to be mounted and easily removed as needed.

Advantages

• High flexibility for seasonal or promotional changes
• Easy to reposition within the store or warehouse
• Ideal for temporary setups or pop-up events
• Reduces permanent space commitment

Limitations

• Less stable than fixed options
• May require secure anchoring in high-traffic zones
• Limited load capacity compared to permanent installations

Best for: Seasonal promotions, multi-purpose showrooms, mobile sales units

Floor-Mounted, Fixed Tyre Display

Permanently anchored to the floor, this display offers maximum stability and durability.

Advantages

• Extremely sturdy and secure
• Withstands heavy handling and frequent customer interaction
• Ideal for high-traffic retail environments
• Provides a professional, permanent showroom appearance

Limitations

• Inflexible layout once installed
• Requires professional installation
• Not suitable for leased or temporary spaces

Best for: Permanent showrooms, dealerships, high-volume retail stores

Wall-Mounted Tyre Display

Mounted vertically on walls, this space-saving solution maximizes floor area while showcasing tires effectively.

Advantages

• Optimizes vertical space in compact stores
• Keeps floor clear for customer movement
• Provides excellent visibility and accessibility
• Can be combined with signage and lighting

Limitations

• Requires strong wall support and proper mounting
• Limited to lighter or smaller tire models
• May restrict wall usage for other purposes

Best for: Small retail spaces, urban service centers, shops with limited floor area

Grid-Based Tyre Display

Modular systems that use a grid framework, allowing customizable layouts and easy reconfiguration.

Advantages

• Highly adaptable to changing inventory or marketing needs
• Supports creative and dynamic visual merchandising
• Easy to expand or modify as business grows
• Encourages interactive customer experiences

Limitations

• Initial setup can be complex
• May require training for staff to reconfigure
• Potential for inconsistent aesthetics if not managed well

Best for: Large retailers, concept stores, businesses with evolving product lines

Automotive Showroom Tyre Display

Integrated into vehicle showrooms, these displays feature tires alongside cars or vehicle components.

Advantages

• Enhances cross-selling opportunities (tires with vehicles)
• Creates a cohesive, immersive brand experience
• Highlights OEM or premium tire options
• Increases perceived value through contextual presentation

Limitations

• Requires coordination with vehicle displays
• Higher investment in design and integration
• Less focused on standalone tire sales

Best for: Car dealerships, luxury automotive brands, OEM partnerships

Tabletop Tyre Display

Compact displays designed for counters, tables, or shelves, often featuring scaled-down or sample tires.

Advantages

• Perfect for counter-top promotions and checkouts
• Displays key product information and branding
• Takes up minimal space
• Ideal for accessories or tire-related products (valves, sealants, etc.)

Limitations

• Limited to smaller or model tires
• Not suitable for full-size tire展示
• Lower visual impact compared to floor displays

Best for: Service counters, accessory sales, promotional giveaways, small shops

Spindle-Type Tyre Display

Rotating spindle mounts allow tires to spin freely, enabling 360-degree viewing and interactive engagement.

Advantages

• Allows full inspection of tread patterns and sidewalls
• Engaging and interactive for customers
• Portable versions available for flexible placement
• Excellent for demonstrating tire technology and features

Limitations

• Requires regular maintenance to ensure smooth rotation
• May need lubrication to prevent noise
• Higher cost than static displays

Best for: Educational displays, premium tire brands, tech-focused retailers

Display Type	Portability	Space Efficiency	Customer Engagement	Ideal Use Case
Removable	High	Medium	Medium	Promotions, flexible layouts
Floor-Mounted (Fixed)	Low	Medium	High	Permanent showrooms, high traffic
Wall-Mounted	Low	Excellent	Medium	Small spaces, vertical optimization
Grid-Based	Medium	High	High	Dynamic retail, frequent changes
Automotive Showroom	Low	Medium	Excellent	Dealerships, vehicle integration
Tabletop	High	Excellent	Low	Counters, small spaces, accessories
Spindle-Type	Medium	Medium	Excellent	Interactive demos, tech showcases

Expert Tip: Combine multiple display types (e.g., wall-mounted + spindle) to create a layered visual experience that guides customers through your tire offerings—from awareness to detailed inspection—boosting both engagement and conversion rates.

Commercial Uses of Tyre Display Ideas: Maximizing Sales and Brand Visibility

Tyre displays are far more than simple storage solutions—they are strategic marketing tools that enhance customer engagement, improve product visibility, and drive sales across various commercial environments. From physical retail spaces to digital storefronts, effective tyre displays help businesses communicate value, educate consumers, and create memorable brand experiences. Below is a comprehensive overview of how different sectors leverage tyre display ideas to achieve their commercial goals.

Retail Tyre Shops

In auto accessory and tyre retail shops, well-designed displays serve as both functional and promotional assets. They allow customers to easily compare tread patterns, sizes, brands, and performance features such as all-season grip, noise reduction, or fuel efficiency. A clean, organized layout not only improves the shopping experience but also reflects professionalism and reliability.

Strategic placement of premium or seasonal tyres at eye level can increase conversion rates, while signage explaining key benefits (e.g., “Long-Lasting Tread” or “Winter Grip Technology”) supports informed decision-making. Additionally, themed displays—such as “Summer Road Trip Ready” or “Eco-Friendly Driving”—can boost cross-selling opportunities and seasonal promotions.

Auto Repair and Service Centers

For mechanics and service technicians, tyre displays act as powerful upselling tools during routine maintenance or repairs. When customers are already in the shop for oil changes or brake work, a visually appealing display nearby can prompt interest in new tyres or wheel upgrades.

Interactive elements like QR codes linking to tyre performance videos or warranty details enhance engagement. Some shops integrate digital tablets into displays, allowing real-time comparisons of pricing, durability, and customer reviews. This seamless blend of service and sales increases average transaction value and customer satisfaction.

Automotive Dealerships

At car dealerships, tyre displays are often integrated directly with vehicle presentations. Whether showcasing factory-fitted tyres or optional performance upgrades (like all-terrain or run-flat models), these displays reinforce the vehicle’s capabilities and encourage add-on purchases.

Dealerships frequently use illuminated or rotating stands to highlight high-margin tyre packages, especially for SUVs and trucks. Bundling tyres with wheel alignments or nitrogen inflation services further enhances perceived value. These coordinated displays strengthen the overall brand image and support cross-selling strategies during test drives or financing discussions.

Online Retail Platforms

In e-commerce, digital tyre displays take the form of high-resolution product photography, 360-degree views, augmented reality (AR) previews, and interactive comparison charts. Since customers cannot physically inspect tyres online, visual presentation becomes critical for building trust and conveying quality.

Professional staging—such as mounting tyres on rims, showing them in realistic driving conditions (rain, snow, highways), or using split-screen comparisons—helps buyers visualize performance differences. Dynamic content like “Best Sellers,” “Top Rated,” or “Limited-Time Offers” banners mimic physical display tactics to drive urgency and conversions.

Tyre Specialty Stores

Specialty tyre retailers focus on niche markets such as performance, off-road, commercial trucking, or vintage tyres. Their displays are often educational, featuring detailed infographics, cutaway models, or tread depth gauges that explain technical advantages.

For example, a store catering to off-road enthusiasts might display mud-terrain tyres alongside rock-climbing simulations or terrain maps. Similarly, performance stores may use sound meters to demonstrate noise levels between tyre models. These immersive experiences position the retailer as an expert and build customer confidence in complex purchasing decisions.

Trade Shows and Industry Exhibitions

At trade shows, tyre manufacturers and distributors use large-scale, creative displays to capture attention, showcase innovation, and generate leads. These exhibits often feature oversized tyre sculptures, interactive touchscreens, live demonstrations (e.g., wet braking tests), or virtual reality experiences.

Beyond aesthetics, these displays serve as platforms for launching new products, highlighting sustainability efforts (like recycled materials), or demonstrating advanced technologies such as smart tyres with embedded sensors. A strong exhibition presence boosts brand recognition, strengthens B2B partnerships, and provides valuable market feedback.

Sector	Display Purpose	Key Features
Retail Tyre Shops	Customer education & product comparison	Organized racks, signage, seasonal themes, brand zoning
Auto Repair Shops	Upselling during service visits	Proximity to service bays, QR codes, bundled offers
Automotive Dealerships	Vehicle integration & add-on sales	Illuminated stands, OEM pairings, service bundles
Online Stores	Digital engagement & trust building	360° views, AR previews, comparison tools, customer reviews
Tyre Specialty Stores	Niche marketing & technical education	Cutaway models, terrain simulations, expert consultations
Trade Shows	Brand visibility & product launches	Interactive demos, large-scale installations, VR experiences

Pro Tip: Regardless of the environment, successful tyre displays combine aesthetics with functionality. Always align your display strategy with your target audience—whether it's everyday drivers, fleet managers, or motorsport enthusiasts. Regularly update displays to reflect new products, seasons, or promotions to keep the experience fresh and engaging.

Factors That Impact Chevron Display Ideas

Chevron displays—strategically positioned promotional fixtures at key traffic points in retail environments—play a vital role in driving product visibility, influencing purchasing decisions, and increasing sales velocity. Understanding the key factors that influence chevron display planning and deployment enables retailers and brand managers to optimize product placement, inventory allocation, and marketing impact. Below are the primary considerations that shape effective chevron display strategies.

Advertising & Promotional Campaigns

Chevron displays are often central to paid promotional campaigns designed to highlight featured products, seasonal offers, or new product launches. These high-visibility placements act as in-store advertisements, capturing customer attention at critical decision-making moments.

• Aggressive marketing campaigns—such as holiday sales, limited-time offers, or product relaunches—typically require an increased number of chevron displays across multiple store locations
• Point-of-purchase (POP) advertising integrated into chevron designs enhances brand recall and drives impulse purchases
• Coordinated digital and in-store promotions amplify the effectiveness of chevron placements, creating a unified customer experience
• Higher-tier retail chains often require branded display kits from suppliers to maintain visual consistency

Strategic insight: Align chevron deployment with advertising timelines to maximize campaign impact and ROI.

Seasonal Changes & Demand Cycles

Consumer demand fluctuates significantly with the seasons, directly influencing which products are prioritized for prominent display. Retailers must adapt their chevron strategies to reflect these shifting buying patterns.

• Summer drives demand for outdoor goods, beverages, and sun care products—prime candidates for chevron placement
• Winter holidays increase the need for gift items, decorations, and seasonal consumables
• School seasons trigger back-to-school product promotions, often highlighted via front-of-store chevrons
• Weather-related products (e.g., umbrellas, heaters) see temporary spikes in display priority during relevant conditions

Pro tip: Forecast seasonal demand 3–6 months in advance to secure optimal display space and inventory.

Product Availability & Inventory Levels

The success of a chevron display hinges on consistent product availability. A visually appealing display with empty shelves undermines brand credibility and frustrates customers.

• High stock levels justify prominent chevron placement to move volume and reduce overstock risks
• Supply chain disruptions or low inventory may lead to canceled or scaled-back display plans
• Just-in-time inventory systems require precise coordination between logistics and merchandising teams
• Display-ready packaging (DRP) simplifies restocking and maintains display integrity throughout the promotion period

Critical reminder: A chevron display without product is a missed sales opportunity—always confirm inventory availability before activation.

Store Layout & Design Trends

Store architecture and spatial planning significantly influence where and how chevron displays are deployed. Modern retail design emphasizes customer flow, visual appeal, and strategic product placement.

• New store layouts often include dedicated promotional zones, endcaps, and high-traffic chevron areas near entrances or checkout lanes
• Open-concept designs allow for flexible, modular chevron units that can be reconfigured quickly
• Vertical space utilization (e.g., wall-mounted chevrons) maximizes visibility in compact stores
• Redesigned floor plans may shift customer traffic patterns, requiring updated display strategies to maintain exposure

Design note: Collaborate with store planners to align chevron placement with customer journey mapping.

Merchandising Strategy & Brand Prioritization

Retailers and suppliers use chevron displays as tactical tools within broader merchandising strategies. The decision to feature a product prominently reflects brand partnerships, sales goals, and category management priorities.

• Strategic brands may secure premium chevron placements through slotting allowances or promotional fees
• Category captains often influence which products receive display emphasis based on performance data
• Rotating featured products keep displays fresh and encourage repeat customer engagement
• Private label or exclusive items are frequently showcased on chevrons to build brand loyalty

Key consideration: Align merchandising goals with display frequency—high-rotation items benefit from recurring chevron exposure.

Competitive Landscape & Market Trends

While not originally listed, this complementary factor plays a crucial role. Competitor activity and evolving consumer preferences shape chevron display decisions.

• Competing brands launching similar products may trigger a race for prime display space
• Trending products (e.g., plant-based, sustainable, or tech-integrated items) are often fast-tracked to chevron placement
• Real-time sales analytics allow retailers to pivot display strategies based on emerging winners
• Customer feedback and basket analysis inform which categories deserve promotional emphasis

Forward-looking tip: Monitor market trends to anticipate which products will benefit most from chevron visibility.

Best Practice Recommendation: Develop a dynamic chevron display calendar that integrates advertising schedules, seasonal forecasts, inventory status, and store design updates. This proactive approach ensures that every display is strategically placed, fully stocked, and aligned with broader business objectives—maximizing both sales impact and customer satisfaction.

Factor	Impact on Chevron Displays	Planning Consideration	Frequency of Review
Advertising Campaigns	Drives display quantity and location	Align with media launch dates	Per campaign (4–12 weeks)
Seasonal Demand	Determines product relevance	Forecast 3–6 months ahead	Quarterly
Product Availability	Enables or restricts deployment	Confirm stock levels pre-launch	Weekly/Monthly
Store Layout	Defines physical placement options	Coordinate with real estate team	As needed (project-based)
Merchandising Strategy	Guides brand and product selection	Review category performance data	Monthly

Additional Strategic Considerations

• Customer Traffic Analysis: Place chevrons in high-dwell areas identified through foot traffic studies or heat mapping
• Display Durability: Choose materials and designs that withstand frequent handling and maintain brand image
• Compliance & Safety: Ensure displays meet fire codes, ADA accessibility standards, and aisle clearance requirements
• Performance Tracking: Use sales lift metrics, scan data, and conversion rates to evaluate display effectiveness
• Sustainability: Opt for recyclable or reusable display materials to support environmental goals

How to Choose the Perfect Tyre Display: A Complete Visual Merchandising Guide

Creating an effective tyre display is more than just stacking tires—it's about strategic visual merchandising that captures attention, communicates value, and drives customer decisions. Whether in a retail store, auto service center, or showroom, a well-designed tyre display enhances brand perception and boosts sales. This guide covers the essential principles of tyre display design, from proportion and color to signage and layout, ensuring your display stands out in a competitive market.

Important Note: A tyre display is not just a storage solution—it's a marketing tool. Every element, from placement to presentation, should be intentional and aligned with your brand and customer experience goals.

1. Proportions and Balance

Visual balance is critical in creating a professional and appealing tyre display. The size and arrangement of the display should be proportionate to the tyres being showcased. Oversized displays can overwhelm smaller tyres, while undersized ones may appear cramped or incomplete.

• Match the display height and width to the tyre diameter—for example, larger SUV or truck tyres require taller, more robust displays
• Distribute tyres evenly across the display to avoid visual imbalance
• Use symmetry or intentional asymmetry to guide the customer’s eye naturally through the arrangement
• Ensure spacing between tyres allows for clear visibility of sidewalls and tread patterns

Pro Tip: Use mock-ups or digital planning tools to visualize how different tyre sizes will look on a display before finalizing the layout.

2. Choosing the Right Colors

Color psychology plays a powerful role in customer engagement. The colors used in your tyre display should reflect your brand identity while enhancing product visibility.

• Brand Consistency: Incorporate your brand’s primary colors in signage, backdrops, or display frames to reinforce recognition
• Contrast for Visibility: Choose background colors that contrast with tyre black—such as white, silver, or bright accent colors—to make the product stand out
• Emotional Impact: Use energetic colors like red or orange to convey performance, or blue and green for reliability and eco-friendliness
• Seasonal Themes: Adjust color schemes for promotions—e.g., winter tire displays with cool blues and whites, summer performance tyres with bold reds or yellows

3. Establishing a Clear Focal Point

Every effective display needs a centerpiece that immediately draws attention. In tyre merchandising, this could be a new model, premium product, or innovative technology.

• Highlight a newly launched tyre with spotlighting, elevated platforms, or special framing
• Use accessory integration—such as mounting a tyre on a custom wheel or placing it with related products like TPMS sensors or winter gear
• Create depth by layering tyres—place the focal tyre slightly forward or at eye level
• Incorporate motion elements like rotating displays for high-traffic areas

Expert Insight: The focal point should align with your current marketing campaign or seasonal demand—such as all-terrain tyres during off-road season or eco-tyres during sustainability promotions.

4. Selecting the Type and Position of the Display

The effectiveness of a tyre display depends heavily on its type and placement within the retail environment.

• Display Types:
  • Wall-mounted racks: Ideal for limited floor space and showcasing sidewall branding
  • Floor-standing towers: Great for high-visibility areas and displaying multiple sizes
  • Rotating carousels: Perfect for compact spaces and interactive browsing
  • Promotional islands: Used for seasonal campaigns or new product launches
• Strategic Placement:
  • Position displays at eye level (140–170 cm) for maximum visibility
  • Place near high-traffic zones—entrances, service counters, or checkout areas
  • Avoid blocking walkways while ensuring the display is unavoidable in the customer journey
  • Consider lighting—use spotlights or LED strips to enhance visibility and create drama

5. Maintaining a Clutter-Free Design

Simplicity enhances clarity. A clean, uncluttered display allows customers to focus on the product without distraction.

• Limit the number of tyre models on a single display to avoid overwhelming choices
• Remove packaging debris, dust, and outdated promotional materials regularly
• Use negative space strategically to highlight key products
• Avoid overcrowding—allow at least 5–10 cm between tyres for easy viewing and access
• Ensure cables, tools, or service equipment are not visible in the display area

Best Practice: Follow the "Rule of Three"—display products in groups of three for a balanced, aesthetically pleasing look that feels natural and intentional.

6. Incorporating Informative Signage

Clear, concise signage turns browsers into buyers by providing essential product information at a glance.

• Include key details such as:
  • Tyre size (e.g., 205/55R16)
  • Type (all-season, winter, performance, off-road)
  • Speed rating and load index
  • Key features (fuel efficiency, noise reduction, wet grip)
  • Warranty or road hazard protection info
• Use icons or infographics to convey benefits quickly—e.g., snowflake for winter performance, leaf for eco-rating
• Highlight promotions: “Buy 3, Get 1 Free” or “Free Mounting Included”
• Ensure text is legible from 1–2 meters away with bold fonts and high contrast
• Update signage regularly to reflect current inventory and offers

Design Element	Best Practices	Common Mistakes	Recommended Tools
Proportion & Balance	Match display size to tyre dimensions; use symmetry	Overcrowding small tyres or underfilling large racks	Measuring tape, layout planner, sample tyres
Color Scheme	Use brand colors with high-contrast backgrounds	Clashing colors or poor visibility against black tyres	Color swatches, brand guidelines, lighting test
Focal Point	Highlight new or premium products with elevation/lighting	No clear center of attention; too many competing elements	Spotlights, risers, accent panels
Placement	Eye-level positioning in high-traffic zones	Poor visibility or obstructing customer pathways	Traffic flow map, floor plan, customer feedback
Clutter Control	Minimalist design with clear spacing	Overloading with too many models or accessories	Regular cleaning schedule, declutter checklist
Signage	Clear, benefit-focused messaging with icons	Small text, technical jargon, outdated info	Digital signage software, vinyl printers, icon library

Final Recommendation: Rotate your tyre displays seasonally or quarterly to keep the space fresh and aligned with current demand. This not only attracts repeat customers but also improves staff engagement with the product lineup.

Conclusion

An effective tyre display combines aesthetics, functionality, and marketing strategy. By focusing on proportion, color, focal points, placement, cleanliness, and informative signage, you create a compelling visual experience that guides customers toward informed purchasing decisions. Remember, a well-designed display doesn’t just sell tyres—it builds brand trust and enhances the overall shopping experience.

Regularly evaluate your display’s performance through customer feedback and sales data, and be ready to adapt to changing trends and inventory. With these principles in place, your tyre display will not only look professional but also deliver measurable business results.

Frequently Asked Questions About Tire Display Optimization

Q1: What should you focus on when designing an effective tire display?

A well-designed tire display is not just about showcasing products—it's about guiding customer attention and enhancing the shopping experience. To achieve this, keep the following best practices in mind:

• Minimalism is key: Use fewer items in the display to avoid visual clutter. A clean, uncluttered layout allows customers to focus solely on the tires, improving product visibility and perceived value.
• Strategic arrangement: Position tires at eye level or in a staggered formation to create visual interest while maintaining accessibility.
• Avoid overcrowding: Refrain from placing unrelated products like accessories or tools directly on the tire display. This prevents distraction and reinforces the tires as the main attraction.
• Leave breathing space: Allow ample space between tires to make the display feel open and organized, which enhances the premium feel of the products.

Remember, a focused display leads to focused customer attention—increasing the likelihood of engagement and purchase.

Q2: Why is an attractive sign important in a tire display?

An attractive sign acts as a silent salesperson, playing a crucial role in communicating your message and guiding customer behavior. Its importance includes:

• Instant communication: A clear, well-designed sign quickly informs customers about the purpose of the display—whether it's a seasonal promotion, new tire launch, or performance upgrade.
• Brand reinforcement: Professional signage strengthens brand identity through consistent fonts, logos, and tone of voice.
• Call-to-action guidance: Signs can prompt specific actions such as “Test Drive Today,” “Limited-Time Offer,” or “Ask About Our Winter Tires,” driving customer interaction.
• Information clarity: Highlight key benefits like fuel efficiency, tread life, or all-weather performance to help customers make informed decisions without needing immediate assistance.

Investing in high-quality, visually appealing signage ensures your display doesn’t just attract attention—but holds it.

Q3: How does color selection impact a tire display?

Color is a powerful psychological tool that influences mood, perception, and purchasing decisions. When used strategically, it can dramatically enhance your display’s effectiveness:

• Attention-grabbing: Bright colors like red, yellow, or orange draw immediate attention and are ideal for highlighting promotions or sale items.
• Mood creation: Blue conveys trust and reliability (ideal for premium or safety-focused tires), while green suggests eco-friendliness and efficiency—perfect for low-rolling-resistance models.
• Theme consistency: Match your color scheme to the tire’s features—e.g., white and silver for winter tires, black and red for performance models, or earth tones for all-terrain SUV tires.
• Contrast and readability: Ensure text stands out against backgrounds (e.g., dark text on light backgrounds) to improve legibility from a distance.

Thoughtful color use not only makes your display more attractive but also aligns customer emotions with your product’s key selling points.

Q4: What role do Chevron display techniques play in the tire industry?

Chevron (or V-shaped) display configurations are increasingly popular in retail environments, especially for tire presentations. Their strategic advantages include:

Benefit	Description
Visual Focus	The V-shape naturally draws the eye toward the center, where featured tires or promotions can be placed for maximum impact.
Organized Layout	Allows for systematic arrangement of different tire sizes, types, or brands, making it easier for customers to compare options.
Promotional Flexibility	The central point of the Chevron can highlight a featured product, seasonal offer, or bundled deal, increasing its visibility.
Space Efficiency	Optimizes floor space while creating a dynamic, engaging layout that feels expansive rather than cramped.
Enhanced Customer Experience	A well-structured Chevron display reduces confusion and improves navigation, leading to higher satisfaction and increased purchase confidence.

By guiding the customer’s journey through the display, Chevron arrangements turn passive browsing into active engagement, ultimately boosting conversion rates.

Q5: How does lighting influence the effectiveness of a tire display?

Lighting is a critical yet often overlooked element in retail presentation. Proper illumination can transform the appearance and appeal of your tire display:

• Highlighting features: Directional spotlights or track lighting can emphasize tread patterns, sidewall branding, or unique design elements that set your tires apart.
• Creating depth and dimension: Strategic shadows and highlights give tires a more three-dimensional appearance, making them look more dynamic and less flat.
• Enhancing color accuracy: High-CRI (Color Rendering Index) lighting ensures that tire colors and signage appear true to life, avoiding dull or washed-out visuals.
• Setting the mood: Warm lighting creates a welcoming atmosphere, while cooler, brighter lights suggest precision, technology, and performance.
• Guiding customer flow: Well-lit displays act as visual magnets, drawing customers from across the showroom and encouraging them to explore further.

For optimal results, combine ambient lighting with focused accent lights on key tires or promotional areas. The goal is to ensure every tire is evenly lit, free of harsh glare, and presented in the best possible light—literally and figuratively.