The Chicago Bears are set to take the field in London in 2024 as part of the NFL’s International Series, marking a significant moment for both the franchise and its global fanbase. This transatlantic journey isn’t just about football—it’s a strategic move by the league to expand its footprint, engage international audiences, and give American teams exposure in one of the world’s most iconic cities. For fans, it means a rare opportunity to see their favorite team live outside the United States. But why exactly is this happening now, and what can supporters expect?
The NFL has been hosting regular-season games in London since 2007, and over time, these matchups have become a staple of the league’s global growth strategy. The Bears’ appearance in 2024 is not random; it reflects a combination of scheduling rotation, marketing potential, and the team’s evolving narrative under new leadership. As the Bears prepare for this high-profile event, here’s everything you need to know—from game logistics to fan experience and broader implications.
Why the NFL Sends Teams to London
The NFL’s push into international markets began in earnest with the launch of the International Series at Wembley Stadium. Since then, Tottenham Hotspur Stadium has also become a key venue, offering state-of-the-art facilities tailored for American football. The league’s goal is clear: grow the sport beyond U.S. borders, tap into new revenue streams, and build long-term fandom in Europe.
Each year, several NFL teams are selected to play abroad based on a rotating schedule, marketability, and competitive balance. The Bears were chosen for 2024 due to a mix of factors:
- Historical Brand Recognition: The Bears are one of the oldest and most storied franchises in the NFL, making them an attractive ambassador for the league overseas.
- Rebuilding Narrative: With a young roster and a new head coach, the team presents a compelling story arc that the NFL can market globally.
- Scheduling Cycle: The league uses a formula to ensure all teams eventually participate. The Bears hadn’t played in London since 2019 (vs. Raiders), so they were due for another international assignment.
“Playing in London isn't just a game—it's a cultural exchange. We're introducing the next generation of fans to the Bears’ legacy.” — Sarah Thompson, NFL Director of International Development
Game Details: Date, Location, and Opponent
The Chicago Bears will face the New Orleans Saints in London on October 6, 2024, at Tottenham Hotspur Stadium. Kickoff is scheduled for **1:30 PM local London time** (8:30 AM Eastern Time), ensuring optimal broadcast visibility across North America and Europe.
This matchup was confirmed as part of the NFL’s official 2024 regular-season release. The Saints were selected as the opponent due to interconference rotation rules—AFC vs. NFC divisions rotate annually, and the NFC South (Saints’ division) was paired with the NFC North (Bears’ division) this season.
What Fans Can Expect: Atmosphere and Experience
Attending an NFL game in London is more than just watching football—it’s an immersive event. Tottenham Hotspur Stadium transforms into a piece of American sports culture, complete with tailgating zones, team-branded merchandise tents, and fan festivals in the surrounding area.
Bears fans traveling from the U.S. or already living in the UK will find organized meetups, official watch parties, and pop-up events hosted by the team and NFL. The stadium features:
- Dedicated Bears fan zones with interactive games and photo ops
- Authentic American concessions like hot dogs, nachos, and craft beer
- Live DJ sets and cheerleaders flown in from Chicago
- Multilingual staff and signage to assist international attendees
The energy is electric, blending British enthusiasm with classic NFL pageantry. Even though it’s a “road” game for Chicago, expect a sea of navy blue and orange among the 62,000+ crowd.
Travel and Ticket Information
For fans looking to attend, securing tickets is the first step. The NFL allocates seats through a combination of team allotments, league sales, and third-party vendors. Here’s how to navigate the process:
- Check the official Chicago Bears website for pre-sale access codes (typically offered to season ticket holders and team members).
- Monitor NFL.com/tickets for public sale dates.
- Consider travel packages that bundle flights, hotels, and tickets—offered by authorized partners like On Location or NFL Experiences.
- Avoid scalpers or unauthorized resellers; only purchase from verified platforms to prevent fraud.
| Detail | Information |
|---|---|
| Date | October 6, 2024 |
| Stadium | Tottenham Hotspur Stadium, London |
| Kickoff Time | 1:30 PM BST (8:30 AM ET) |
| Opponent | New Orleans Saints |
| Expected Attendance | 62,000+ |
| TV Broadcast (U.S.) | NFL Network, ESPN+, Channel 7 locally |
| Streaming Options | NFL+, ESPN+, DAZN (UK/Europe) |
How the Trip Affects the Team
Playing overseas presents unique challenges for NFL teams. The Bears will arrive in London approximately five days before the game to acclimate, a protocol recommended by league medical advisors. Key considerations include:
- Time Zone Adjustment: A six-hour difference between Chicago and London can disrupt sleep patterns and recovery cycles.
- Practice Logistics: The team will use Tottenham Hotspur’s training facilities, which are NFL-approved and equipped with full-field simulators.
- Nutrition & Recovery: The Bears’ nutritionists and trainers will coordinate meals and hydration plans tailored to European conditions.
Despite the hurdles, many players view the London trip as a positive—both a reward and a chance to bond away from the usual routine. In past interviews, veterans have described the experience as “unifying” and “a break from the grind.”
Fan Engagement Beyond the Game
The Bears aren’t just showing up for one game—they’re investing in long-term relationships with international fans. Leading up to October 6, the team has scheduled community events, youth clinics, and appearances at schools and sports clubs across London.
In 2019, the Bears hosted a flag football clinic at Regent’s Park, drawing hundreds of local kids. This year, similar outreach is planned, including autograph sessions and partnerships with UK-based American football programs. These efforts align with the NFL’s “Play Football” initiative to grow grassroots participation.
Mini Case Study: The 2019 London Game Impact
When the Bears last played in London against the Oakland Raiders, attendance topped 55,000, and digital engagement spiked. The team reported a 47% increase in UK-based social media followers within two weeks. Merchandise sales in Europe rose by 32% in Q4 2019 compared to the previous year. Most importantly, local fan clubs saw sustained growth, with new chapters forming in Manchester, Birmingham, and Edinburgh.
This demonstrated that even a single game could catalyze lasting interest. The 2024 rematch aims to build on that momentum, especially with younger demographics drawn to the Bears’ retooling offense and dynamic draft picks.
FAQ
Will the London game count toward playoff seeding?
Yes. All International Series games are full regular-season contests and impact standings, tiebreakers, and postseason qualification equally.
Can I watch the game live if I’m in the U.S.?
Absolutely. The game will be televised on NFL Network and streamed via ESPN+ and NFL+. It may also be available on local CBS affiliates depending on regional broadcasting agreements.
Are there special visa requirements for attending the game?
U.S. citizens do not need a visa for short tourist visits to the UK (up to 6 months). However, ensure your passport is valid for at least six months beyond your travel date.
Conclusion: Why This Game Matters
The Bears’ 2024 game in London is more than a novelty—it’s a milestone in the globalization of American football. For fans, it’s a chance to witness history, connect with a vibrant international community, and support their team on foreign soil. For the NFL, it’s proof that the sport’s appeal transcends borders.
Whether you're planning to travel, host a viewing party, or simply tune in from home, this game offers a unique blend of tradition and innovation. The Bears represent more than a city—they carry a legacy that resonates worldwide. Don’t miss the chance to be part of this growing chapter.
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