Why Are The Jaguars Playing In London Twice Dates Details

The Jacksonville Jaguars have become a familiar sight at Wembley Stadium over the past decade, but their 2024 schedule raises an intriguing question: why are the Jaguars playing in London twice this year? For fans across the Atlantic and those following the NFL’s global expansion, the answer lies in a long-term commitment, strategic branding, and evolving league policies designed to grow American football in Europe.

Unlike other NFL teams that participate in the International Series on a rotational basis, the Jaguars have embraced London as a second home. Since 2013, they’ve played at least one regular-season game in England nearly every year. But 2024 marks a unique chapter — two home games in London within a single season. This article breaks down the reasons behind this decision, provides exact dates and opponents, and explores what it means for the future of the NFL abroad.

The Jaguars’ London Commitment: A Strategic Alliance

In 2016, the Jaguars signed a five-year agreement with the NFL and the UK government to play at least one regular-season game in London annually through 2024. That deal was later extended, reflecting both the team’s success in building a fanbase overseas and the league’s confidence in the market.

What sets the Jaguars apart is their proactive investment in the UK. They’ve established a front office presence in London, hosted youth clinics, partnered with local schools, and even opened a “Jaguars House” in Leicester Square during game weeks. Owner Shad Khan, who also owns Fulham FC in the English Premier League, has a vested interest in strengthening transatlantic ties.

“London is part of our identity now. It’s not just about playing games — it’s about growing our brand where there’s real enthusiasm.” — Shad Khan, Jacksonville Jaguars Owner

This deep engagement makes the Jaguars the ideal franchise to carry the NFL’s international torch. Their consistent presence has helped cultivate a loyal UK fanbase, with over 50,000 tickets sold per game in recent years — many to British-born fans, not just American ex-pats.

2024 London Games: Dates and Details

The Jaguars will play two regular-season games in London in 2024, both designated as home games. Here are the official matchups:

Date	Opponent	Stadium	Game Type
October 6, 2024	Philadelphia Eagles	Wembley Stadium, London	Home Game (Jaguars)
November 17, 2024	Denver Broncos	Tottenham Hotspur Stadium, London	Home Game (Jaguars)

These games count fully toward the Jaguars’ eight-game home schedule. The team will travel to London earlier than usual, setting up temporary operations and practicing locally to minimize disruption. Both games will kick off at 9:30 AM ET (2:30 PM BST), airing live on NFL Network and CBS in the U.S.

Tip: If you're planning to attend, book accommodations early — hotels near Wembley and Tottenham fill up months in advance.

Why Two Games? The NFL’s Global Growth Strategy

The decision to allow the Jaguars two London games in 2024 isn’t arbitrary. It reflects several key objectives:

• Market Testing: The NFL wants to gauge whether London can sustain multiple high-demand games per season.
• Team Buy-In: The Jaguars have proven more committed than any other franchise to developing the UK market.
• Revenue Expansion: International games generate significant broadcast rights deals, sponsorships, and merchandise sales.
• Logistical Advantage: With fewer home games at TIAA Bank Field due to lower attendance, shifting two contests abroad maximizes profitability.

While most teams rotate into London every few years, the Jaguars are effectively serving as a semi-permanent anchor. This model mirrors how MLB’s Toronto Blue Jays once acted as a bridge to Canada, helping establish baseball north of the border.

According to Mary Ann Wright, Chief Revenue Officer at the NFL UK, “The Jaguars’ consistency has accelerated fan engagement. We’re seeing higher TV ratings, more retail activity, and stronger grassroots participation in flag football.”

Real Impact: A Case Study from 2023

In 2023, the Jaguars played a single London game against the Atlanta Falcons at Wembley. What followed was telling:

• Ticket sales surpassed 80,000 — a stadium record for an NFL game outside North America.
• Merchandise revenue increased by 37% compared to previous years.
• Social media engagement from UK-based fans rose by 62% in the week following the game.

Local fan clubs in Manchester, Birmingham, and Edinburgh reported surges in membership. One group, “The Roar,” organized a viewing party for 1,200 people — the largest ever for an NFL event in Scotland.

This momentum convinced the league to double down in 2024. By placing two marquee matchups in London — one against the Super Bowl-contending Eagles and another versus the popular Broncos — the NFL is betting on sustained interest.

Do’s and Don’ts for Fans Planning to Attend

Attending an NFL game in London is a bucket-list experience, but requires preparation. Use this checklist to ensure a smooth trip:

Do’s	Don’ts
Book flights and hotels 4–6 months in advance	Assume last-minute tickets will be available
Download the NFL Mobile app for live stats and replays	Bring large bags or prohibited items (check stadium policy)
Arrive at least 90 minutes before kickoff	Expect American-style tailgating (not permitted at UK stadiums)
Explore fan zones at Wembley or Tottenham	Forget your passport — ID is required for entry

Step-by-Step: How the Jaguars Prepare for London

The team’s approach to international games is meticulous. Here’s how they manage the transition:

1. Eight Weeks Out: Medical and training staff coordinate travel logistics, including cryotherapy units and recovery equipment transport.
2. Four Weeks Out: Players receive sleep and hydration guidance to combat jet lag.
3. One Week Prior: The team flies to London, checks into a secure hotel, and begins practicing at a local facility.
4. Game Day: Morning walkthroughs, media obligations, and a traditional pre-game meal adapted for local ingredients.
5. Post-Game: Immediate recovery protocols, then return flight scheduled for late night or next morning.

This structured approach minimizes performance disruption. In fact, the Jaguars have gone 4–3 in their last seven London games — better than their overall road record during that span.

Frequently Asked Questions

Will the Jaguars continue playing in London beyond 2024?

While nothing is officially confirmed, team executives have indicated they intend to keep playing in London annually. The NFL may eventually expand to a permanent franchise in the UK, which could change the dynamic.

Do London games count as home games for playoff tiebreakers?

Yes. Wins and losses in London count exactly like any other home or away game. The Jaguars’ home record includes their international contests.

Can I buy official tickets through the Jaguars website?

Absolutely. Primary ticket sales are handled through the Jaguars’ official site and NFL Ticket Exchange. Beware of third-party resellers charging inflated prices.

Conclusion: A Bold Move with Long-Term Vision

The Jacksonville Jaguars playing in London twice in 2024 is more than a scheduling quirk — it’s a milestone in the NFL’s global evolution. Backed by ownership commitment, fan growth, and league support, these games represent a serious effort to make American football a mainstream sport in Europe.

For fans, it’s a chance to witness history. For the sport, it’s a test of scalability. And for the Jaguars, it’s an opportunity to redefine what a modern NFL franchise can be — one that plays in Florida, thrives in London, and connects continents through the game we love.

🚀 Ready to join the movement? Whether you're watching from London or living room, embrace the global game. Share this article and let others know why the Jaguars' London swing matters.