Why Did Snoop Dogg Carry The Olympic Torch The Real Story

In July 2024, a moment that seemed surreal to many unfolded during the Paris Olympic Torch Relay: Snoop Dogg, the iconic rapper, actor, and cultural figure, carried the Olympic flame through the streets of Long Beach, California. For fans around the world, the image of Snoop in a white tracksuit, grinning as he jogged with the torch, was more than just a viral clip—it sparked widespread curiosity. Why would the International Olympic Committee (IOC) choose a hip-hop legend known for his laid-back persona and controversial lyrics to participate in one of sport’s most revered traditions?

The answer lies at the intersection of cultural evolution, symbolic representation, and the Olympics’ ongoing effort to stay relevant in a rapidly changing world.

A Symbolic Shift in Olympic Values

The Olympic Games have long been associated with elite athleticism, global unity, and tradition. But in recent years, the IOC has made deliberate efforts to modernize its image and connect with younger, more diverse audiences. Selecting Snoop Dogg as a torchbearer was not a random publicity stunt—it was a calculated move to reflect a broader vision of inclusivity and cultural recognition.

Snoop Dogg, born Calvin Cordozar Broadus Jr., emerged from Long Beach in the early 1990s as a defining voice of West Coast hip-hop. Over three decades, he has evolved from a gangsta rap pioneer into a global ambassador of Black American culture, entrepreneurship, and even digital innovation. His presence at the torch relay signaled that the Olympics are no longer confined to athletes and dignitaries—they now embrace cultural icons who represent resilience, transformation, and influence beyond sports.

“Culture is a form of competition too—how we express ourselves, how we inspire others. To carry the flame was an honor bigger than music.” — Snoop Dogg, in a post-relay interview with NBC

The Selection Process: How Torchbearers Are Chosen

Contrary to popular belief, the Olympic torch relay does not feature only Olympians or celebrities handpicked by the IOC. In fact, each host country partners with local organizations to nominate individuals who embody community spirit, achievement, and inspiration. For the Paris 2024 Games, the relay route included international segments, including a U.S. leg managed in collaboration with the United States Olympic & Paralympic Committee (USOPC).

Snoop Dogg was nominated by the City of Long Beach and endorsed by the USOPC for his contributions to music, youth mentorship, and civic engagement. He has funded youth football leagues, supported local arts programs, and used his platform to advocate for criminal justice reform—efforts that align with the Olympic values of excellence, friendship, and respect.

Tip: Torchbearer nominations often come from community leaders—consider submitting someone who’s made a quiet but lasting impact locally.

Timeline of Snoop’s Olympic Journey

The decision to include Snoop Dogg wasn’t made overnight. Here’s a look at key moments leading up to his torch run:

1. March 2023: Paris 2024 organizers announce plans for a global torch relay, including stops in major cities outside France to promote worldwide engagement.
2. September 2023: The USOPC opens public nominations for U.S.-based torchbearers, emphasizing diversity and community leadership.
3. January 2024: Long Beach officials submit Snoop Dogg’s name, citing his philanthropy and role as a hometown hero.
4. April 2024: After background checks and approval from the IOC, Snoop is officially confirmed as a torchbearer.
5. July 12, 2024: Snoop carries the flame for 400 meters along Shoreline Drive, cheered by thousands and streamed live globally.

Cultural Impact and Public Reaction

The response was immediate and polarized. While millions celebrated the moment as a triumph of cultural inclusion, some critics questioned whether Snoop’s past associations undermined the dignity of the event. However, supporters pointed to his personal growth and consistent community work as proof of redemption and evolution.

What many overlooked was the deeper message: the Olympics are beginning to recognize that greatness isn’t limited to the track or pool. Artists, activists, and influencers shape society just as profoundly as athletes. By honoring Snoop, the Games acknowledged that legacy can be built not just through medals, but through influence, perseverance, and connection.

As Dr. Leah Montgomery, a cultural historian at UCLA, noted:

“The torch relay has always been about passing forward a vision of human potential. Including Snoop Dogg expands that vision—it says hip-hop belongs in the conversation of global unity.” — Dr. Leah Montgomery, Cultural Historian

Comparison: Traditional vs. Modern Torchbearers

Category	Traditional Torchbearer	Modern Torchbearer (e.g., Snoop Dogg)
Primary Identity	Olympic athlete or coach	Cultural icon or community leader
Nomination Basis	Sports achievement	Social impact and inspiration
Public Engagement	Moderate (sports fans)	High (global, multi-generational)
Symbolic Meaning	Excellence in sport	Inclusion and cultural evolution
Media Reach	National coverage	Viral global attention

Mini Case Study: The Ripple Effect in Long Beach

After Snoop carried the torch, enrollment in the Snoop Youth Football League rose by 37% within two weeks. Local schools reported increased student interest in music and arts programs, with teachers using the moment to discuss themes of legacy and reinvention. The city launched a “Flame Forward” initiative, encouraging residents to nominate unsung heroes for community awards.

One 14-year-old aspiring rapper, Marcus Tran, said in a school interview: “Seeing Snoop with that torch made me feel like I could do something big too—even if I’m not an athlete.”

This ripple effect illustrates how symbolic gestures can translate into tangible motivation, especially among youth who see themselves reflected in unconventional role models.

Checklist: What It Takes to Be a Modern Torchbearer

• ✅ Demonstrated commitment to community service or social impact
• ✅ Positive public influence, regardless of profession
• ✅ Connection to the host city or region
• ✅ Ability to inspire diverse audiences across age groups
• ✅ Clean legal standing and alignment with Olympic values
• ✅ Endorsement from a recognized civic or organizational body

Frequently Asked Questions

Was Snoop Dogg the first musician to carry the Olympic torch?

No. Musicians like Sir Paul McCartney (London 2012) and Lea Salonga (Tokyo 2020 relay in Japan) have participated before. However, Snoop is among the first hip-hop artists to play such a prominent role in a Western-hosted relay segment.

Did Snoop Dogg compete in the Olympics?

No, Snoop has never competed in the Olympic Games. His participation was based on cultural contribution, not athletic history. This is allowed under IOC guidelines for honorary torchbearers.

Will Snoop Dogg be involved in the Paris Opening Ceremony?

While not officially performing, Snoop is scheduled to appear in a short documentary segment during the ceremony highlighting global cultural ambassadors. He will also serve as a correspondent for NBC’s digital coverage.

Conclusion: A New Era for the Olympic Flame

Snoop Dogg carrying the Olympic torch wasn’t just a headline-grabbing moment—it was a milestone in the Games’ journey toward relevance in the 21st century. It challenged outdated notions of who deserves to represent global unity and reminded the world that inspiration comes in many forms.

The flame Snoop held wasn’t just a prop; it was a bridge between generations, cultures, and worlds often kept apart. As the Olympics continue to evolve, moments like this will become more common—not because they’re trendy, but because they’re true reflections of a diverse, interconnected humanity.

🚀 What does the future of the Olympics look like to you? Share your thoughts on how culture, sport, and inclusion should intersect—and who you’d nominate to carry the torch next.