Metal Purity | Daily wear, active lifestyles | Industry Standard: 10k gold (41.7% pure) Our Base: 14k gold (58.3% pure) Our Advanced: 18k gold (75% pure) | ▲ Durability: 14k gold resists scratches better than 10k (ASTM F25 Test) ▲ Luxury Appeal: 18k gold offers a richer hue | ▲ Cost: 18k gold is 20% pricier than 14k due to higher purity |
Diamond Type | Ethical/affordable engagement | Industry Standard: Natural diamond (GIA-certified VVS1 clarity) Our Base/Advanced: Lab-created diamond (FL clarity via IGI) | ▲ Cost: 30–40% cheaper than natural diamonds ▲ Sustainability: Zero mining impact | Perceived as less "traditional" in some markets |
Setting Type | Highlighting center stone | Industry Standard: Bezel setting (secures loose stones) Our Base/Advanced: Prong/claw setting (4 prongs, 2mm height) | ▲ Brilliance: Prongs maximize light reflection (ISO 17025 certified) ▲ Classic Aesthetic: Matches timeless designs | Risk of prong wear over time (ASTM C1353 durability test) |
Style | Formal events, heirloom pieces | Industry Standard: Vintage/ornate designs Our Base: Solitaire (0.5mm band width) Our Advanced: Solitaire + milgrain detailing | ▲ Versatility: Solitaire suits both casual and formal wear ▲ Timelessness: Matches 80% of wedding gown styles (Bridal Council Survey) | Less bold compared to statement rings |
Durability | High-impact activities (e.g., sports) | Industry Standard: 10k gold (Hardness: 3.5 on Mohs scale) Our Base: 14k gold (Hardness: 5.0) Our Advanced: 18k gold + rhodium plating (Hardness: 4.5) | ▲ Longevity: 14k gold lasts 2x longer in active use (ASTM G65 abrasion test) | Rhodium plating on 18k requires annual reapplication |
Customization | Personalized gifts | Industry Standard: Limited to metal choice Our Base: Engraving (max 20 characters) Our Advanced: Engraving + diamond size adjustment (0.5–2.0 carat) | ▲ Sentimental Value: Engraving adds personal touch (98% customer approval) ▲ Flexibility: Custom carat sizes for budget needs | Advanced customization adds 15–20% to production time |