Insulation Performance | Multi-day camping, food transport | Industry Standard: 24hrs (ISO 8301) Our Base: 36hrs (▲12hrs) Our Advanced: 48hrs (▲24hrs) | Extended freshness retention; reduced need for ice replenishment | Base: Slightly heavier due to insulation layers; Advanced: Higher cost due to premium materials |
Portability | Hiking, travel, urban commutes | Industry Standard: Basic wheels Our Base: Smooth-rolling casters (▲15% glide) Our Advanced: All-terrain wheels (▲20% maneuverability) | Easier transport over rough or uneven terrain | Advanced wheels add 1.2kg weight; Base models may struggle on gravel paths |
Durability | Outdoor adventures, hunting, fishing | Industry Standard: Basic plastic Our Base: UV-resistant HDPE (ASTM D4329) Our Advanced: Reinforced HDPE + 1000-hour abrasion resistance (ASTM D5035) | Resists scratches, UV damage, and extreme temperatures | Advanced version requires careful handling to avoid denting; Base may fade over time |
Capacity | Large group outings, fishing trips | Industry Standard: 20L Our Base: 23L (▲3L) Our Advanced: 25L (▲5L) | Accommodates more food/drinks; fits 12 cans vs. 8 in standard coolers | Larger sizes reduce portability; Advanced model may not fit standard car trunks |
Customization | Corporate events, branding needs | Industry Standard: No customization Our Base: 1-color logo imprint Our Advanced: Full-color printing + embossing (▲2 options) | Enhanced brand visibility; personalized for events | Advanced customization requires 3-day lead time; Base only supports simple logos |
Versatility | Diverse outdoor activities (camping, picnics, hunting) | Industry Standard: 5 applications (e.g., camping, picnics) Our Base: 8 applications (▲3) Our Advanced: 12+ applications (▲7) | Suitable for specialized uses like hospital transport or wine storage | Advanced features may complicate setup for casual users; Base lacks hospital-grade compliance |