Certification Compliance | Regulatory adherence, trust-building | Industry Standard: FDA-compliant (basic safety) Our Base: FDA + COA (batch testing) Our Advanced: FDA + COA + NSF (athletic-grade) | ▲ Advanced meets NSF for competitive athletes; Base ensures baseline safety | Industry lacks NSF; Base excludes advanced testing for niche markets |
Packaging Material | Storage, portability, shelf appeal | Industry Standard: Basic plastic bottles (ISO 22000) Our Base: Durable PET bottles (1kg) Our Advanced: Eco-friendly + shatterproof (PCR material) | ▲ Advanced reduces environmental impact; Base balances cost and durability | Base lacks eco-features; Advanced may cost 15% more |
Shelf Life | Long-term storage, bulk purchasing | Industry Standard: 18 months (ISO 22000) Our Base/Advanced: 24 months (ISO 22000 + accelerated aging tests) | ▲ Extended shelf life for bulk buyers; meets industry+6 months | None noted; cost-neutral due to economies of scale |
Target Audience | Women’s fitness, postpartum recovery | Industry Standard: Gender-neutral formulas Our Base/Advanced: Women-specific (clinically tested for hormonal balance) | ▲ Tailored for female metabolism; reduces bloating complaints | Not suitable for pregnant users or men (unless cross-purchased) |
Protein Purity | Muscle recovery, athletic performance | Industry Standard: 70% protein isolate Our Base: 80% whey protein isolate (ISO 8968) Our Advanced: 90% gold-standard isolate | ▲ Advanced improves absorption rate (▲15% vs Base); Base meets gym-goers’ needs | Base may require higher servings for elite athletes |
Energy Supply | High-intensity workouts, endurance | Industry Standard: Whey protein only Our Base: Whey + BCAA (4:1:1 ratio) Our Advanced: Whey + BCAA + Creatine (3g/serving) | ▲ Advanced boosts endurance and strength gains (▲20% vs Base); Base covers basics | Advanced may cause mild stomach discomfort in sensitive users |