Material | Home Decor, Weddings, Meditation | Industry: Paraffin wax (standard) Our Base: 100% soy wax (USDA certified) ▲ Our Advanced: Soy + mineral blend (ISO 3801) ▲▲ (heat resistance) | Base: Non-toxic, eco-friendly. Advanced: Enhanced durability for heavy use. | Base: Slightly shorter burn time than paraffin. Advanced: 20% higher cost. |
Fragrance | Aromatherapy, Parties, Yoga Spaces | Industry: 10–15 synthetic scents Our Base: 15 natural scents (e.g., lavender, citronella) ▲ Our Advanced: 20+ customizable scents (ASTM D543) ▲▲ | Base: Hypoallergenic, toxin-free. Advanced: Customizable scent blends. | Base: Limited scent options. Advanced: Requires pre-order for customization. |
Burn Time | Holidays, Vigils, Long Events | Industry: 40–50 hours Our Base: 60 hours (▲ 20% longer) Our Advanced: 80 hours (▲▲ 40% longer than industry) | Base: Sustained ambiance for multi-day events. Advanced: Ideal for vigils or extended use. | Base: Heavier jar design. Advanced: Requires premium wax blend. |
Craftsmanship | Gifts, Personalized Decor | Industry: Mass-produced smooth finish Our Base: Handmade fish scale texture (ASTM D543) ▲ Our Advanced: Handmade + engravable surface ▲▲ | Base: Unique tactile design. Advanced: Personalizable for weddings/birthdays. | Base: Fragile compared to machine-made. Advanced: Longer production time. |
Style | Modern Homes, Weddings, Restaurants | Industry: Traditional/plain designs Our Base: Modern fish scale pattern (ISO 3801) ▲ Our Advanced: Modern + customizable motifs ▲▲ | Base: Sleek, contemporary appeal. Advanced: Versatile for themed decor. | Base: Not customizable. Advanced: Higher price point. |
Application Versatility | Multi-Event Use (Holidays, Meditation) | Industry: General use Our Base: Weddings, holidays, home decor ▲ Our Advanced: Custom events + meditation/yoga spaces ▲▲ | Base: Broad appeal for common occasions. Advanced: Targets niche wellness markets. | Base: Limited to listed scenarios. Advanced: Niche demand may reduce sales volume. |