Material Composition | Cold-weather outerwear, plus-size fashion | - Industry Standard: Standard wool blends (60% wool, 40% synthetic) - Our Base: Premium wool blend (70% lamb fur, 30% sheepskin) - Our Advanced: Eco-certified materials (80% recycled wool + 20% organic lamb fur) | ▲ Base: Enhanced durability and warmth. ▲ Advanced: 80% recycled wool (GOTS certified). | Advanced: Slightly higher cost due to eco-certifications. |
Thermal Insulation | Extreme cold climates, outdoor activities | - Industry Standard: 300g/m² insulation - Our Base: 400g/m² insulation - Our Advanced: 500g/m² + thermal lining (EN 342 certified) | ▲ Advanced: Retains heat 30% better than Base (tested in -20°C). "500g/m² (warmer than down jackets)". | Advanced: Bulkier silhouette; may require extra storage space. |
Durability | Daily wear, frequent washing | - Industry Standard: 50 washes durability (AATCC 135) - Our Base: 100 washes (anti-shrink treated) - Our Advanced: 150 washes (anti-shrink + anti-wrinkle) | ▲ Advanced: Maintains shape after 150 washes (AATCC 135). "Anti-shrink (shrinks <1% after 10 washes)". | Base/Advanced: Requires hand-washing for optimal longevity. |
Eco-Friendliness | Sustainable fashion, conscious buyers | - Industry Standard: No certifications - Our Base: OEKO-TEX® certified - Our Advanced: OEKO-TEX® + 80% recycled materials (Textile Exchange certified) | ▲ Advanced: Reduces water usage by 40% (compared to Base). "80% recycled wool (verified by Textile Exchange)". | Advanced: Limited color palette for recycled blends. |
Fit & Comfort | Plus-size inclusivity, all-day wear | - Industry Standard: Standard sizing (up to XXL) - Our Base: Plus-size inclusive (up to 4X) - Our Advanced: Customizable fit (free alterations) | ▲ Advanced: Tailored to body shape for improved mobility. "Breathable (perm rating 15 CFM)". | Advanced: 2-week wait for custom alterations. |
Aesthetic Design | Formal events, vintage styling | - Industry Standard: Basic styling - Our Base: Vintage-inspired double-breasted design + leather trim - Our Advanced: Embroidery customization + logo detailing | ▲ Advanced: Personalized embroidery (up to 10 characters). "Suede finish (soft, textured appearance)". | Advanced: Requires professional cleaning for logo preservation. |