Material Type | Sensitive skin areas (face, bikini line) | Industry Standard: Traditional wax (hard texture, ISO 14104 compliance) Our Base: Soft adhesive material (ISO 14104) Our Advanced: Soft adhesive + Aloe Vera (ISO 14104 + hypoallergenic) | ▲ Base: Reduces skin irritation (20% fewer complaints vs industry) ▲ Advanced: Soothes skin post-wax (Aloe Vera’s anti-inflammatory properties) | Base: Less eco-friendly packaging (plastic backing) Advanced: Higher cost (+20%) |
Pain Level | Pain-sensitive users (armpits, bikini) | Industry Standard: Pain score 5/10 (clinical trials) Our Base: Pain score 3/10 (clinical trials) Our Advanced: Pain score 2/10 (Aloe Vera numbing effect) | ▲ Base: 40% less pain than industry average ▲ Advanced: 60% less pain with Aloe Vera | Advanced: Requires precise application to avoid residue |
Certifications | EU/UK markets | Industry Standard: Basic compliance (no specific certification) Our Base: EU/UK cosmetics self-declaration Our Advanced: EU/UK + cruelty-free (Leaping Bunny) | ▲ Base: Meets regulatory standards for safety ▲ Advanced: Appeals to ethical consumers | Industry: Risk of non-compliance fines |
Skin Compatibility | Sensitive skin users | Industry Standard: Not hypoallergenic (may cause redness) Our Base: Hypoallergenic (dermatologist-tested) Our Advanced: Hypoallergenic + Aloe Vera (reduces redness by 50%) | ▲ Base: Safe for 95% of skin types ▲ Advanced: Ideal for eczema-prone skin (clinical trials) | Base: Less effective on very thick hair |
Application Speed | Time-sensitive users (legs, arms) | Industry Standard: 5-7 seconds per strip Our Base: 3 seconds per strip (ISO 14104) Our Advanced: 2 seconds per strip (faster adhesion) | ▲ Base: 40% faster than industry average ▲ Advanced: 60% faster, ideal for large areas | Advanced: Requires training to avoid tearing |
Reusability & Waste | Eco-conscious users | Industry Standard: Single-use strips (plastic-backed) Our Base: Recyclable paper backing (ISO 14021) Our Advanced: 100% biodegradable (compostable in 90 days) | ▲ Base: 30% less plastic waste ▲ Advanced: Zero landfill impact | Advanced: Slightly less adhesive strength (-10%) |