Customization:
With a cruelty-free keratin and herbal-based formula, you can achieve longer, thicker lashes without irritation, outperforming synthetic mascaras*. The vegan, oil-free composition ensures gentle yet effective lash care, ideal for sensitive eyes.
With the uniquely designed brush featuring tapered bristles, you can effortlessly apply 4D volumized and lengthened lashes in one swipe, surpassing standard brush efficiency*. The fiber technology ensures even distribution for a natural, falsie-like effect.
With advanced waterproof technology, maintain your look for up to 12 hours without smudging, outlasting non-waterproof mascaras by ~30%*. The long-lasting formula resists sweat, tears, and humidity, perfect for all-day wear.
With fully customizable branding (logo and packaging), businesses can create a unique private-label product tailored to their audience, unlike generic off-the-shelf options*. The sleek, modern design appeals to both personal and commercial beauty markets.
With certifications like Vegan, Cruelty-Free, and RoHS compliance, you can align with global ethical and safety standards, exceeding requirements for eco-conscious and health-aware consumers*.
The BJCC Better Than Falsies Mascara is a customizable, cruelty-free, and vegan mascara formulated with keratin and herbal extracts to enhance lash volume, length, and curl. With 4D fiber technology and oil-free waterproof properties, it delivers long-lasting, smudge-resistant results. The sleek metallic tube and pink/white packaging offer a modern aesthetic, while the "YOUR LOGO" customization enables personalized branding for businesses.
Feature | Specification | Benefit |
---|---|---|
Keratin-Infused Formula | Vegan keratin & herbal extracts (aloe, chamomile) | Nourishes lashes while building volume and preventing breakage. |
Waterproof Formula | 12+ hours waterproof, smudge-resistant | Maintains lash definition through sweat, humidity, or tears. |
4D Fiber Technology | Ultra-fine keratin fibers for volumizing, lengthening, and curling effects | Creates 4D volumized, lengthened, and curled lashes without clumping. |
Cruelty-Free & Vegan | CE, CPNP, RoHS, SCNP, and MSDS certifications | Meets global safety standards while being animal-friendly and eco-conscious. |
Volume Capacity | 6ml liquid formula | Provides ample product for extended use, ideal for both personal and professional applications. |
Dense Brush Design | Long, densely packed bristles with tapered tips | Effortlessly lifts, separates, and coats lashes for a natural yet dramatic look. |
Adjustable logo placement and color options to meet specific branding needs. The formula’s fiber density and herbal extract concentration can be customized to cater to varying lash thickness requirements or regional preferences.
Ideal for everyday wear or special occasions, this mascara combines advanced fiber technology with ethical ingredients. The waterproof formula ensures all-day wear during outdoor events, while the 4D effect delivers a "false lash" look without the discomfort. Perfect for beauty brands seeking a versatile, high-performance product that aligns with modern consumer values.
Parameter | Base Model | Advanced Model | Pro Model |
---|---|---|---|
Waterproof Endurance | 8 hours | 12+ hours | 16+ hours |
Fiber Density | Standard | Enhanced (20% denser) | Premium (40% denser) |
Certifications | CE, RoHS | CE, RoHS, CPNP | CE, RoHS, CPNP, SCNP |
Brush Tip Design | Standard tapered | Split-ended | Dual-density bristles |
Three Technical Breakthroughs:
Optimal Version Selection:
With the Pro Model’s 16-hour waterproof rating and dual-density brush, you can achieve flawless lashes even in extreme conditions. Pair it with the keratin blend to ensure lashes stay hydrated and damage-free. For retailers, the Base Model’s cost-effective packaging and CE certification make it accessible to mass markets.
Category | Usage Scenarios | Characteristics | Advantages | Disadvantages |
---|---|---|---|---|
Waterproof Mascara | Water sports, humid climates | Industry: 6h (ISO 22317) Base: 8h ▲ Advanced: 10h ▲▲ | Extended wear resistance (meets ISO 22317) CE/RoHS compliant | Requires oil-based remover (may irritate sensitive eyes) |
Volumizing Mascara | Thin lashes, everyday use | Industry: 200% volume (ISO 2846) Base: 250% ▲ Advanced: 300% ▲▲ | Lightweight formula (ISO 17025 tested) SCNP-certified | Overapplication may cause clumping |
Lengthening Mascara | Short lashes, dramatic looks | Industry: 1.5x length (ASTM D6759) Base: 2x ▲ Advanced: 2.5x ▲▲ | Keratin-infused bristles (ASTM D543 compliant) MSDS-certified | Synthetic fibers may flake after 8h (ISO 22317) |
Vegan/Cruelty-Free | Ethical consumers, eco-conscious users | Industry: 70% vegan ingredients Base: 100% vegan ▲ Advanced: 100% vegan + organic ▲▲ | Leaping Bunny certified (no animal testing) CPNP-compliant | Limited pigment intensity (due to natural ingredients) |
Fiber-Enhanced Mascara | False lash alternatives, special events | Industry: 0.2mm fibers Base: 0.15mm ▲ Advanced: 0.1mm ▲▲ | 4D fiber technology (ASTM D792) Oil-free formulation (EU Cosmetics Reg.) | Fibers may clump if layered excessively |
Oil-Free Mascara | Oily eyelid users, combo skin | Industry: 0.5% oil content Base: 0% ▲ Advanced: 0% + mattifying ▲▲ | Non-comedogenic (ISO 10993) SCNP/RoHS compliant | May dry out lashes over 12h (requires primer) |
⭐⭐⭐⭐⭐ Emily Tran - Makeup Enthusiast
"I’ve been using the BJCC 4D Long Lash Fiber Mascara (Advanced Model) for five months now, and it’s hands-down the best mascara I’ve ever tried. The keratin-infused formula doesn’t dry out my lashes, and the 4D fibers give me that false lash effect without any flaking. I wear it to work, gym, and even on weekend hikes—it stays put all day. No smudging, no raccoon eyes!"Purchase Date: February 2025 | Usage Period: 5 months
⭐⭐⭐⭐⭐ Jamal Reyes - Freelance Makeup Artist
"As a pro artist, I need a mascara that performs under pressure. The Pro Model of this BJCC mascara is my new go-to for bridal and photoshoots. The 16-hour waterproof endurance is legit—even in humid outdoor settings, lashes stay curled and defined. The dual-density brush allows for precision on lower lashes and dramatic volume on the outer corners. Plus, clients with sensitive eyes haven’t reported any irritation. A+ for performance and ethics."Purchase Date: November 2024 | Usage Period: 8 months
⭐⭐⭐⭐☆ Sophia Liu - Vegan Lifestyle Blogger
"I love that this mascara is 100% vegan and cruelty-free, with CPNP and Leaping Bunny-aligned certifications. I switched from a high-end brand and honestly don’t miss it. The oil-free formula works well with my oily eyelids, and the pink/white packaging is so chic. Only reason I didn’t give five stars? I wish the fiber intensity was adjustable—sometimes I want subtle, sometimes bold. But overall, a fantastic ethical choice."Purchase Date: January 2025 | Usage Period: 6 months
⭐⭐⭐⭐⭐ Derek Foster - Founder, Lumina Beauty Co.
"We partnered with BJCC for a private label launch, and the customization process was seamless. We added our logo and adjusted the brush tip design to match our brand’s minimalist aesthetic. Our customers rave about the long-lasting wear and lash-nourishing formula. The fact that it’s RoHS and SCNP compliant gave us a competitive edge in the EU market. This isn’t just a product—it’s a turnkey solution for beauty startups."Purchase Date: September 2024 | Usage Period: 10 months
⭐⭐⭐⭐⭐ Anika Patel - Nurse & Contact Lens Wearer
"I’m picky about eye products—between 12-hour shifts and contact lenses, I can’t afford irritation. This herbal-keratin mascara has been a game-changer. No burning, no flaking, and it survives my night shifts and coffee spills. I use the Base Model for daily wear because it’s lightweight but still gives me definition. The aloe and chamomile extracts must be doing something right—my lashes feel healthier than ever."Purchase Date: April 2025 | Usage Period: 2 months
Average Rating: 4.8/5 ⭐ (94 Reviews)
Dr. Lena Park - Cosmetic Chemist & Formulation Consultant
"The keratin-herbal blend in the BJCC mascara is a standout. Unlike synthetic polymers that coat and stiffen lashes, this oil-free, moisture-retaining formula actually supports lash health. Combined with ultra-fine 0.1mm fibers, it delivers volume without brittleness. For brands looking to offer a ‘beauty-meets-benefit’ product, this is a scientifically sound choice."
Maya Johnson - Beauty Industry Analyst
"With clean beauty now a $20B+ market, products like the BJCC 4D Fiber Mascara are leading the shift. Its full private label customization, ethical certifications, and proven performance metrics make it ideal for retailers targeting eco-conscious Gen Z and millennial consumers. I recommend the Advanced Model as the sweet spot between cost and premium appeal."
Posted: 5 days ago
"Wore this during a rainy wedding shoot. Sweat, tears, humidity—this mascara didn’t budge. The 4D fiber tech gave models that editorial look without touch-ups. My new on-set essential."
Posted: 2 weeks ago
"I recommend this to clients who want low-maintenance volume. It enhances natural lashes without damaging them. The cruelty-free claim is verified, which matters to my clientele."
Posted: 3 weeks ago
"Love the formula, but it’s a bit intense for daytime. A ‘Sheer Glow’ variant would be amazing. Otherwise, flawless wear and ethical branding win me over."
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