Material & Sustainability | Living rooms, offices, eco-conscious spaces | Industry Standard: Synthetic fibers (basic certifications) Our Base: PET/wool blend (OEKO-TEX Standard 100 certified)▲ Our Advanced: 100% organic wool (GOTS certified)▲▲ | Base: Recyclable, safe for kids/pets. Advanced: Fully biodegradable. | Base: 15% pricier than synthetic. Advanced: 40% higher cost. |
Pile Height & Comfort | Bedrooms, home theaters, underfoot comfort | Industry Standard: 0.3cm pile (standard density) Our Base: 0.5cm high pile + cushioned backing▲ Our Advanced: 0.7cm ultra-high pile + memory foam padding▲▲ | Base: Reduces fatigue. Advanced: Mimics carpet-like softness. | Base: Traps pet hair. Advanced: Requires occasional fluffing. |
Durability & Maintenance | High-traffic areas, hotels, commercial spaces | Industry Standard: Machine-washable (up to 20°C) Our Base: Machine-washable (30°C) + stain-resistant▲ Our Advanced: Professional cleaning recommended (10+ year lifespan)▲▲ | Base: Resists spills. Advanced: Retains shape over time. | Base: Needs gentle detergents. Advanced: Costly professional care. |
Anti-Slip Performance | Kitchens, bathrooms, stairs | Industry Standard: Basic rubber backing (0.4 COF) Our Base: Enhanced rubber backing (0.6 COF)▲ Our Advanced: High-grip latex backing (0.8 COF)▲▲ | Base: Prevents sliding on tiles. Advanced: Secure on polished floors. | Base: May leave faint residue. Advanced: Heavier, harder to roll. |
Customization Options | Unique spaces, hotels, boutique stores | Industry Standard: Limited sizes/patterns Our Base: Custom sizes (up to 3m x 5m)▲ Our Advanced: Full customization (colors, patterns, sizes)▲▲ | Base: Fits irregular rooms. Advanced: Brand-specific designs. | Base: 2-week lead time. Advanced: 4-week lead time. |
Craftsmanship & Detail | Luxury homes, art galleries, high-end decor | Industry Standard: Machine-made (20 knots/in²) Our Base: Hand-tufted (50 knots/in²)▲ Our Advanced: Hand-knotted (100 knots/in²)▲▲ | Base: Sharp geometric patterns. Advanced: Museum-quality detail. | Base: 30% pricier than machine-made. Advanced: 2x cost of Base. |