Material Composition | Winter wear, gift-giving | Industry Standard: 100% wool (200 GSM) Our Base: 60% cashmere + 40% wool (285 GSM ISO 3801) Our Advanced: 80% pashmina + 20% cashmere (320 GSM) | ▲ Base: 33% softer than standard wool (ASTM D3574) ▲ Advanced: 20% warmer than Base (thermal resistance ISO 11092) | Advanced: 50% higher cost due to pashmina blend |
Softness | Sensitive skin, luxury apparel | Industry Standard: Softness Level 3.5/5 (ASTM D3574) Our Base: 4.2/5 Our Advanced: 4.8/5 (ultra-soft finish) | ▲ Advanced: 14% smoother than Base (friction test ISO 13938-2) | Base: Moderate pilling risk after 50 washes (ASTM D3512) |
Print Quality | Custom branding, festival gifts | Industry Standard: Screen-printed (200 DPI) Our Base: Digital-printed (400 DPI) Our Advanced: HD digital print (600 DPI + colorfastness 5/5) | ▲ Advanced: 3x sharper than Industry Standard (ISO 12647-7) | Advanced: Requires professional cleaning to preserve print longevity |
Warmth Retention | Extreme cold environments | Industry Standard: Thermal resistance 1.2 TOG Our Base: 1.8 TOG (ISO 11092) Our Advanced: 2.5 TOG | ▲ Advanced: Warmer than 90% of winter scarves in its price tier | Base: Less effective in sub-zero temperatures (-10°C and below) |
Durability | Daily use, long-term gifting | Industry Standard: 5,000 Martindale abrasion cycles Our Base: 8,000 cycles Our Advanced: 12,000 cycles (ISO 12945-1) | ▲ Advanced: 2.4x more durable than Industry Standard | Industry Standard: Prone to fraying after 2 years |
Customization | Corporate gifts, personalized apparel | Industry Standard: Basic logo printing Our Base: Full-color digital customization Our Advanced: 3D-textured prints + embossing | ▲ Advanced: 50+ design options vs. Base’s 10 options | Base: Limited to flat prints; no texture options |