Smoothing Effectiveness | Severe frizz, curly hair types | Industry Standard: 70% frizz reduction (ISO 14637) Our Base: 85% frizz reduction▲ Our Advanced: 95% frizz reduction▲▲ | ▲ Base: Lightweight formula for daily use ▲▲ Advanced: Clinical-level smoothing | Base: May require repeated applications for thick hair Advanced: Requires professional application |
Color Protection | Dyed or highlighted hair | Industry Standard: 14 washes color retention (ASTM D6119) Our Base: 21 washes▲ Our Advanced: 28 washes▲▲ | ▲ Base: Prevents fading without stripping shine ▲▲ Advanced: UV filters for salon-lasting vibrancy | Base: Mild scent may linger Advanced: Higher cost for small households |
Nourishing Ingredients | Damaged, over-processed hair | Industry Standard: 5% organic oils (ISO 13318) Our Base: 10% argan + hyaluronic acid▲ Our Advanced: 15% organic argan + 2000ppm keratin▲▲ | ▲ Base: Restores moisture without greasiness ▲▲ Advanced: Deep penetration for split-end repair | Base: Smaller volume (250ml) for infrequent use Advanced: Thicker texture may weigh down fine hair |
Hair Repair Capacity | Post-chemical treatment, brittle hair | Industry Standard: 50% split-end reduction (in-house lab) Our Base: 70% reduction▲ Our Advanced: 85% reduction▲▲ | ▲ Base: Safe for color-treated hair ▲▲ Advanced: 2x amino acids for protein restoration | Base: Shorter lasting effects (3 months) Advanced: Requires 48hr no-wash period |
Keratin Concentration | Brazilian keratin treatments | Industry Standard: 1000ppm keratin (ISO 17025) Our Base: 1500ppm▲ Our Advanced: 2000ppm▲▲ | ▲ Base: Meets EU CPNP safety standards ▲▲ Advanced: Patented keratin blend for 6-month straightness | Base: Mild keratin may not suit extreme curls Advanced: Requires professional heat application |
pH Balance | Sensitive scalp, chemically treated hair | Industry Standard: pH 5.0-6.0 (ISO 3696) Our Base: pH 4.5▲ Our Advanced: pH 4.5 with tea tree oil▲ | ▲ Both tiers: Match natural hair pH to prevent irritation | Base: Less fragrance masking for sensitive noses Advanced: Oil content may clog pores on scalp |