Color Variety | Professional makeup, creative looks | Industry Standard: 24 shades (average mid-range palette) Our Base: 40 shades (exceeds industry average)▲▲▲ Our Advanced: 50+ shades (customizable options)▲▲▲▲ | Enables versatile looks (e.g., bold vs. natural)▲▲▲ Supports complex designs▲▲▲▲ | Overwhelming for beginners▲▲▲ Storage complexity▲▲▲▲ |
Finish Options | Everyday wear, festivals, photography | Industry Standard: 2–3 finishes (matte/shimmer) Our Base: 3 finishes (matte, shimmer, glitter)▲▲ Our Advanced: 5 finishes (add satin, metallic)▲▲▲ | Diverse effects (e.g., glitter for parties, matte for daytime)▲▲▲ Enhanced creativity▲▲▲▲ | Glitter may require primer▲▲ Blending challenges▲▲▲ |
Material & Safety | Sensitive skin, long wear | Industry Standard: Synthetic blends (may cause irritation) Our Base: Mineral-based (hypoallergenic, EU-compliant)▲▲▲ Our Advanced: Organic minerals + SPF 15▲▲▲▲ | Reduced allergy risk▲▲▲▲ EU/UK safety certification▲▲▲▲ | Slightly less pigmented than synthetic▲▲ Higher cost▲▲▲ |
Waterproofing | Rainy days, workouts, tear-proof looks | Industry Standard: 4–6 hours (basic water resistance) Our Base: 8+ hours (tested via ISO 22844)▲▲▲ Our Advanced: 12+ hours (oil-resistant formula)▲▲▲▲ | Survives humidity/sweat▲▲▲▲ Reduces re-application▲▲▲▲ | Requires oil-based remover▲▲▲ |
Longevity | All-day events, travel | Industry Standard: 6 hours (average wear time) Our Base: 10+ hours (silky texture prevents creasing)▲▲▲ Our Advanced: 14+ hours (patented binding agent)▲▲▲▲ | Minimal touch-ups▲▲▲▲ Crease-resistant formula▲▲▲▲ | Heavier texture may feel dense▲▲ |
Customization | Personalized kits, niche looks | Industry Standard: Fixed shade arrangements Our Base: Modular design (rearrangeable pans)▲▲▲ Our Advanced: Buildable palette (add/remove shades)▲▲▲▲ | Tailored to user preferences▲▲▲▲ Reduces waste▲▲▲ | Requires extra tools▲▲ Assembly time▲▲▲ |