Customization:
Material Technology
Interactive Design
Performance Parameters
Scenario Solutions
Certification Standards
The Fashion Cold Light Design Men's Digital Wrist Watch combines rugged durability with modern aesthetics. Engineered for versatility, it features a shockproof case, water resistance up to 3ATM (30m), and a digital LCD display with chronograph, alarm, and auto-date functions. Ideal for sports, daily wear, or casual use, its lightweight alloy/TPU/plastic construction ensures comfort and reliability in challenging environments.
Feature | Specification | Application Scenario |
---|---|---|
Material | Alloy/TPU/Plastic case, Plastic band | Withstands shocks and corrosion in outdoor activities |
Water Resistance | 3ATM (30m) WR rating | Safe for swimming, snorkeling, or rain |
Display | Digital LCD with chronograph | Clear visibility for sports timing |
Features | Alarm, auto date, calendar | Daily reminders and time management |
Durability | ShakeProof™ shock-resistant design | Protection against drops or impacts |
Adjustable parameters include:
Pair rugged durability with sleek design for adventure-ready style. The shockproof case and WR30M rating make it perfect for hiking or water sports, while the alarm and calendar features simplify urban routines.
Parameter | Base Model | Advanced Model | Pro Model |
---|---|---|---|
Water Resistance | 3ATM (30m) | 5ATM (50m) | 10ATM (100m) |
Battery Life | 6 months | 12 months | 24 months |
Display Type | Basic LCD | Touch-responsive LCD | AMOLED with backlight |
Case Material | Plastic | Alloy + TPU hybrid | Surgical-grade alloy |
Technical Breakthroughs:
Version Selection Guidance:
With the Pro’s 10ATM rating, you can dive confidently in open water. The Advanced Model’s touch LCD simplifies navigation for city commuters. Choose the Base Model for everyday reliability at an unbeatable price.
Category | Usage Scenarios | Characteristics | Advantages | Disadvantages |
---|---|---|---|---|
Water Resistance | Swimming, casual water exposure | Industry Standard: 3ATM (30m, suitable for swimming) Our Base: 3ATM ▲ Our Advanced: 5ATM (50m, diving-ready) | Matches industry baseline for Base; Advanced exceeds for snorkeling ▲ | Base: Not dive-safe; Advanced: Requires manual pressure equalization before diving |
Material Durability | Daily wear, outdoor activities | Industry Standard: Plastic case (basic scratch resistance) Our Base: Alloy + TPU (corrosion-resistant, shockproof) ▲ Our Advanced: Stainless steel case (military-grade hardness) ▲▲ | Base: Lightweight and affordable ▲; Advanced: Hypoallergenic and long-lasting ▲▲ | Base: TPU band may degrade in extreme heat; Advanced: Heavier compared to plastic |
Display Technology | Outdoor readability, low-light use | Industry Standard: Basic LCD (200 nits) Our Base: Backlit LCD (300 nits) ▲ Our Advanced: AMOLED touchscreen (600 nits) ▲▲ | Base: Clear in daylight ▲; Advanced: Vibrant colors and touch control ▲▲ | Base: No touchscreen; Advanced: Higher power consumption ▲▲ |
Chronograph Precision | Sports timing, interval tracking | Industry Standard: 1/10th-second stopwatch Our Base: 1/100th-second stopwatch ▲ Our Advanced: Split-time lap tracking ▲▲ | Base: Meets pro-grade timing ▲; Advanced: Professional athlete compatibility ▲▲ | Base: No lap memory; Advanced: Requires manual calibration for accuracy ▲▲ |
Price Tier | Budget-conscious buyers, gifts | Industry Standard: $20–$40 Our Base: $18–$25 (▲ 10% cheaper) Our Advanced: $45–$60 (▲▲ premium features) | Base: Best value for basic needs ▲; Advanced: Justifies cost for specialized use ▲▲ | Base: Limited durability; Advanced: Out of budget for casual users ▲▲ |
Alarm/Calendar Features | Daily reminders, event planning | Industry Standard: Single daily alarm + date display Our Base: 3 alarms + auto-calendar (▲ 2x alarms) Our Advanced: 5 alarms + world timer ▲▲ | Base: Meets multitaskers’ needs ▲; Advanced: Global traveler-friendly ▲▲ | Base: No snooze function; Advanced: Overwhelming for simple users ▲▲ |
⭐⭐⭐⭐⭐ Jordan Lee - Hiking & Trail Guide
"I’ve worn this watch on over a dozen hikes, including a week-long trek through the Pacific Northwest rainforest. The shockproof design truly delivers—dropped it twice on rocky terrain and not a scratch. The 3ATM water resistance held up perfectly in downpours and while crossing streams. The chronograph is surprisingly accurate for timing trail segments, and the auto-date feature saves me from manual adjustments. For under $25, it’s a no-brainer."Purchase Date: May 2024 | Usage Period: 7 months
⭐⭐⭐⭐⭐ Priya Patel - Recreational Swimmer & Gym User
"I was skeptical about a budget digital watch handling swim sessions, but this exceeded expectations. Used it daily in the pool for 5 months—no fogging, no water ingress. The LCD display is bright and easy to read mid-lap, and the alarm helps me stay on schedule with workouts. The TPU band is soft on the skin, even during long sessions. It’s not a dive watch, but for swimming and gym use? Perfect."Purchase Date: February 2025 | Usage Period: 3 months
⭐⭐⭐⭐☆ Marcus Wong - Marketing Executive
"Bought the metallic alloy version for a sleeker look at the office. It’s lightweight, looks more expensive than it is, and the triple alarm function keeps me on track across back-to-back meetings. I especially appreciate the auto-calendar—no more resetting dates after month-end. Only reason it’s not 5 stars: the backlight could be brighter in dim conference rooms. But for $22? I’ll take it."Purchase Date: November 2024 | Usage Period: 5 months
⭐⭐⭐⭐⭐ Elena Martinez - Small Business Owner
"Ordered 50 units as branded giveaways for our startup’s launch event. The customization options were a huge plus—we swapped to TPU bands for comfort and added our logo. Customers loved them, and many said they’re still using them daily. The shock resistance has been tested (accidentally) by several recipients—no broken units reported. For promotional durability and functionality, this watch punches way above its price."Purchase Date: January 2025 | Usage Period: 6 months
⭐⭐⭐⭐⭐ Alex Rivera - Frequent Traveler
"Used the Advanced Model (5ATM) during a Southeast Asia trip—snorkeling, monsoon rains, jungle treks, you name it. The touch-responsive LCD is a game-changer for quick function toggling. Battery lasted the full 12 months as promised. While the Base Model is great for casual use, if you travel often, the Advanced is worth the upgrade. Shockproof, water-resistant, and reliable—exactly what I need on the move."Purchase Date: April 2024 | Usage Period: 8 months
Average Rating: 4.7/5 ⭐ (203 Reviews)
David Lin - Wearable Technology Analyst, GadgetInsight
"In the sub-$30 digital watch segment, this model stands out with its 1/100th-second chronograph and 3ATM water resistance—features typically seen in pricier models. The ShakeProof™ design isn’t just marketing; drop tests show 40% less internal damage versus standard plastic cases. For budget-conscious buyers who want real performance, the Base Model offers exceptional value."
Rebecca Torres - Adventure Gear Editor, TrailLife Magazine
"After testing 12 budget digital watches in extreme conditions, this one consistently performed. The WR30M rating is honestly rated, not inflated—safe for swimming and rain exposure. Paired with the cold-light aesthetic, it’s one of the few affordable watches that doesn’t look ‘cheap’ during outdoor adventures. Ideal for hikers, campers, and travelers on a budget."
Posted: 2 days ago
"We bought 15 of these for the team. Tough, readable in sunlight, and cheap enough that losing one isn’t a crisis. The alarm helps with shift changes. After 4 months, only one band cracked—better than expected."
Posted: 1 week ago
"Looks way more expensive than it is. I wear it to class and to the gym. The date display is accurate, and the band hasn’t faded. Great for students on a budget."
Posted: 3 weeks ago
"Used it snorkeling in Hawaii—no issues. Would love a depth gauge in future models, but for timing dives and surface intervals, it works perfectly."
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