Material & Durability | Travel, Professional Use | Industry Standard: Plastic (1000 lbs crush resistance, ASTM D638) Our Base: Aluminum (1500 lbs, ASTM F31)▲ Our Advanced: Reinforced Aluminum (2000 lbs, ASTM F31)▲▲ | ▲ Lighter than plastic ▲▲ Enhanced durability for heavy use | ▲ Base: 10% cost increase vs plastic ▲▲ Advanced: 25% cost premium |
Lighting System | Low-light Makeup Application | Industry Standard: Incandescent (500 lumens, 5h battery life) Our Base: LED (1000 lumens, 10h)▲ Our Advanced: Dimmable LED (1500 lumens, 15h)▲▲ | ▲▲ 3x brighter than incandescent ▲▲ Energy-efficient, long battery life | ▲ Base: Slightly bulkier ▲▲ Advanced: Requires charging (USB-C) |
Portability | Frequent Travel | Industry Standard: 1.5kg (30x20x10cm) Our Base: 1.2kg (28x18x8cm)▲ Our Advanced: 1.0kg (25x15x7cm)▲▲ | ▲▲ 30% lighter than industry ▲▲ Compact for luggage storage | ▲ Base: Sacrifices minor storage space ▲▲ Advanced: Limited deep compartment depth |
Storage & Organization | Makeup Organization, Professional Kits | Industry Standard: Fixed 5 compartments (ISO 14419) Our Base: Adjustable dividers (up to 10 slots)▲ Our Advanced: Magnetic customizable dividers (12+ slots)▲▲ | ▲▲ 2.4x more compartments than standard ▲▲ Modular design for pro tools | ▲ Base: Setup requires adjustment ▲▲ Advanced: Higher price for customization |
Safety & Compliance | EU/UK Market Compliance | Industry Standard: CE certification only Our Base: CE + RoHS▲ Our Advanced: UKCA, CE, RoHS, IEC62321, EPR▲▲ | ▲▲ Full EU/UK regulatory compliance ▲▲ Reduced return risks for sellers | ▲ Base: No UKCA for UK markets ▲▲ Advanced: Requires EPR registration in Germany |
Design & Aesthetics | Fashion-Forward Users, Gifting | Industry Standard: Matte black plastic Our Base: Sleek brushed aluminum (IP54 water-resistant)▲ Our Advanced: Premium anodized finish + color options▲▲ | ▲▲ Premium look for influencers ▲▲ Waterproof for travel spills | ▲ Base: Limited color choices ▲▲ Advanced: Higher cost for customization |