Material Quality | Occasions needing durability | Industry: 70gsm paper (ISO 536) Base: 80gsm premium cardstock (ISO 536) ▲ Advanced: 100gsm FSC-certified recycled paper ▲▲ (eco-friendly) | Base improves durability; Advanced adds sustainability | Advanced may cost more |
Printing Technology | High-quality visuals needed | Industry: Basic digital printing (300dpi) Base: 600dpi ▲ (ISO 12647-7) Advanced: 1200dpi + UV coating ▲▲ (scratch-resistant) | Base enhances clarity; Advanced adds vibrancy and durability | Advanced increases cost |
Customization Options | Personalized gifts, corporate branding | Industry: Limited templates Base: Full text/logo (up to 3 colors) ▲ Advanced: Full-color customization + 3D proofs ▲▲ | Base allows branding; Advanced offers precision | Advanced requires more lead time |
Theme Variety | Seasonal/cultural events | Industry: Common themes (flowers, animals) Base: Seasonal + cultural motifs (e.g., Lunar New Year, "lovely" designs) ▲ Advanced: Bespoke folklore art (UNESCO heritage-inspired) ▲▲ | Base covers diverse occasions; Advanced targets niche markets | Advanced may have longer production time |
Application Versatility | Multi-purpose use (gifts, invitations) | Industry: Single-use (e.g., generic thank you cards) Base: Multi-occasion (business, personal) ▲ Advanced: Modular design (convert to cards/invites) ▲▲ | Base reduces inventory needs; Advanced maximizes utility | Advanced may be overkill for simple uses |
Eco-Friendly Features | Environmentally conscious buyers | Industry: No certifications Base: FSC-certified paper ▲ (sustainable forestry) Advanced: Carbon-neutral production + recyclable ▲▲ | Base meets eco-standards; Advanced appeals to eco-conscious buyers | Advanced has higher cost |